Or should it be split into multiple roles? My co-founder and I are strong at Marketing and Sales, but need help with Ops to deliver our service efficiently. We need to make a top-level hire to design, implement and monitor processes and KPIs. We also need them to handle the day-to-day issues of our team, to take pressure off my co-founder and me. What job title should we use to accurately describe this role? We thought COO, but I'm not sure if this captures it. Or, should it actually be two roles, if it would be hard to find one person with the skillset to do it all?