I am the CEO/Co-founder of an online marketplace where consumers post jobs and contractors leave bids. Every contractor we talk to tells us its a great idea and they would pay for leads, but we have yet to have anyone actually purchase a subscription to our site. We have a chicken/egg scenario where we need people to post jobs but we have to have contractors with active subscription to bid on the jobs. With no revenue right now, how do I bring awareness to my page (marketing) and how to I get contractors to purchase a subscription (sales)? Our site has been live for over a year. Everyone we talk to on both sides say this is a great idea and they love it. But reality doesn't seem to be playing out the way right now. I am trying to decide if I need to throw in the towel. I really don't want to but at the same time I am running out of personal capitol to throw at this.
Focus on getting people using your service first. Prove the value then roll out a paid service. Inlike the idea of a success fee for contractors over the idea of upfront fees.
Answered 10 years ago
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