Sales talent spotter. Expert at finding and hiring sales stars. Passionate about helping business owners to build and motivate sales teams.
You've probably heard the saying "I'll know if when I see it". That's often the case for people when they're hiring their first salesperson. Once you're down to your shortlist observe all the candidates in a real selling situation. If you don't want to do this yourself use a service like simberry.com
In my experience incentives for referrals don't work that well. Particularly if your referral sources are small businesses. The small amount they'll get won't compensate the risk of upsetting their clients. I'd suggest you find a way to make it easy for your referrers to introduce you. Think of a service they could offer their clients you could provide for free: website review or a 1/2 hour consultation. Or a product they could give away that's seems valuable like a complimentary webinar, or white paper or report, or checklist. Help your referrers look good in front of their clients.
Focus on coaching in a business function you excel at in a niche you understand and can build (or have) authority in. For example the marketing coach for dentists or the goal-getting coach for retailers.
Depending on your business model you only need a handful of clients to create instant cash flow, and then a source of referrals.