What skills or competencies do they lack?
Experience, experience and experience.
I hire junior marketers and I'd always favour practical experience with demonstrable real-world results over an academic qualification.
So, if I was looking for an entry level marketing job, I'd set up my own micro business, apply what I had learned in college and create a case study.
If you are as good as you think you are, you might not need the job after all ;-)
I hope this helps.
Happy to advise on a call.
Mark
Answered 6 years ago
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