You'll hate this answer: It depends.
It depends on what you're selling, what your budget is, how well defined your audience is, how engaged you are with that following.
There is no set rule. Everyone has different success (and failure) and I would be leary of anyone who has a "set in stone" number for this. It is entirely dependant to what I outlined above.
If you'd like more help, or have other questions, feel free to send me a message or book a call.
My online retail business generates around 30% of revenues through social media marketing. We get a lot more leads but they are hard to identify because in B2C situations, the customer is anonymous. However in B2B marketing there is a longer sales cycle and the prospect self-identifies more readily.
Get in touch if you want tutoring in how to set this process up for yourself.
Linkedin it’s currently my primary source of clients for my independent consulting business.
I’ll tell you exactly the steps I use to generate 5 to 10 leads per week only with Linkedin Lead Generation.
HOW YOU CAN GENERATE 5 TO 10 EXTRA LEADS PER WEEK USING LINKEDIN
It is NOW the moment to leverage Linkedin’s full potential. In the future, this social network will start to get overcrowded (see Instagram and other ones that in the past were money-printers for the first ones who fully understood them.)
How to leverage Linkedin to generate leads?
Use your personal account to post relevant content. Don’t put external links (if you really have to, write them in the first comment and tell people to look at it) as the post which includes them are penalized by the Linkedin algorithm that tends to make people remain in their platform. Use Quuu.co. If you want contents related to your niche posted every day on your account, but don’t expect an engagement from those. The best posts come from your stories, what you’d learned, and they give the hell out of value to your audience.
Select your target audience. Just hit the search button and look for the location, title/position, etc. where your leads are.
Optimize your profile. Treat it like a sales letter, but more related to your person. Firstly, write something eye-catching on your headline, for instance, “Contact me if you want to generate more leads for your B2B Business.” Then the first paragraph should be customer oriented (explaining the benefits of working with you/your company.) After you can tell more about yourself, and of your story if you’d like to.
Here you can check my profile to have some inspiration.
Start with the automation. Download “Linkedhelper” (better) or “GPZWeb” (still good) to automate the following actions:
Profile Views. People will visit-back and see your “optimized profile” (see point 3.) And many times they’ll contact you.
Connect with 1,000 People, including a 1 line message (less-salesy messages get a higher-acceptance rate.)
Send a Direct message with an intro summary & calendly/ web/email link to everyone who accepts (better if you wait one day after they accepted your connection request.)
** MAJOR KEY ALERT**
A high-quality copy of the message is KEY to succeeding. Try to stand out in humor or creative ways (thanks, Jon Buchan). I get five messages per day from people pitching me SEO services which go straight to the trash bin, while my messages, not to brag, get a very high response rate
Reply to your messages, and watch the leads roll in!
I repeat! Linkedin (and his automation) will soon get less effective as more and more people are starting to do it. So, do it now (the same applies to Facebook groups, see the third paragraph) and you’ll be ahead of 99,9%.
Another thing, stick with the limits, check here for more
For any other info on how to do Linkedin Lead Generation properly, just subscribe to my website at http://angelosorbello.com
In recent times a lot of companies have been seeing that 80%+ of their leads come from social media marketing. All of these companies have a polished social media strategy. You would not generate leads if you just have a page and post content that you think relates to your offering. So to answer your question, it all depends on your social media efforts/strategy.