I want to start a small service that does Facebook marketing and advertising for small local businesses, i.e., local pizza places, electricians, yoga studios, gyms, etc. I prefer to offer only 1 service (Facebook) and not consult on numerous different social platforms. I have NO idea what to name my service and I keep going into circles. I thought of calling my service something like "Local ______" so that clients would know I specialize in finding local customers to visit their business. I think it may tell the benefit of using me. But then I think I'd be better off doing something easier like just using my last name and "Marketing", like Smith Marketing or or Smith Agency. Does one approach have an advantage over the other?
Part of your naming will relate to your marketing.
If you're targeting local services, then include the name of your city + maybe the word local + something about services offered.
Pick a name you can say in conversation, a person can remember... for example...
SEO targeted naming + mindshare naming (where names are memorable + easily found) make up a few considerations.
"Don't Call It That!" - Great book about naming dos + don'ts.