If you are starting a talent agency with musicians, is it better to boost the agency website page or the artist page?

What would the reasoning be behind boosting one or the other?


First define what you mean by boosting + your goal of boosting.

For example, if you're running paid traffic to your agency home page, consider if this is useful (monetizes).

Likely best to "boost" (I'm guessing you mean running traffic to) artist pages + then have artist pages point to a category (containing related artists) + have category pages reference your home page.

Google the term siloing for more information about various silo strategies.

Start with how you expect to monetize your efforts + design your site silo.

Answered 6 years ago

In my many years as an Agent, beyond the website and the artists pages, the most important thing to 'boost' is your relationships. the entire entertainment business is mostly based on that principle. happy to discuss further. best of luck.

Answered 6 years ago

If you're talking about Facebook I would say you're better off spending your money running direct adds to a specific demographic than boosting a page.

If you were talking about search engine optimization I would say both. You could start with the agency page and build a sub page for the artist and optimize both for the best experience.

Answered 6 years ago

Hi, I would definitely boost the artists first because that’s where most people are going to look first. You can start with a simple agency site but ultimately boost your artists first

Answered 3 years ago

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