How can I effectively market my online course?

I am currently on my way to creating an online course. The problems that I'm trying to solve are: 1. Getting additional money from freelancing jobs as a programmer 2. Difficulties on learning to program 3. Getting clients It's for Ruby on Rails programming at the start, but once this succeed I want to branch into other programming like React, Python-Django and Node.js. Probably the target market is people who already have a job and want to switch careers into IT/programming, people who want to get additional income from freelancing, people that want to get dollar online (my target country is not USA), or perhaps start up founders who want to learn to code. I'm still clueless on how to market this course once it completed.


Primary Marketing Rule - Everything revolves around benefits, not features. People pay for benefits.

If you write a course about programming using some tech like React or Django or Node... likely your income will be much lower than starting with a benefit.

So... A benefit might be..

"How to tool a high traffic Websites to churn cash like a big dog."

So this is the benefit, then you "chunk down" from there.

First work out how to create a high traffic site, fast + stable under massive load.

Then write your course.

Hint: If you're going to write a course + likely to live well off your course sales, make sure your title contains one or more of the following keywords...

WordPress or SEO

Here's how to pick your course title keywords.

Ask tech conference producers the titles of the most attended talks. This is how I picked my areas of focus years ago.

I asked Shawn Collins (Affiliate Summit) + Brett Tabke (PubCon) what people attended, since each of their conferences have multiple tracks.

They both said, given any two talks, whatever talk had WordPress or SEO in the title always "pulled better" (more people in room) than any other talk.

Be sure to always start with a benefit + money first, then design your course from there.

Hint: You'll get rich from courses about WordPress site design + likely stay poor writing React/Django/Node courses.

Answered 3 years ago

I'd start with #1 & #3 and ignore #2 for the moment.

Teaching people to program is a brutally competitive space with some pretty sizable funding behind it.

But teaching current programmers to make more money and win more clients? Much lower barrier to entry IMO.

The reality is, there's no magic formula in launching something like this (although, many will attempt to sell it to you :)).

My Advice:

1) Build a useful course.
2) Create a presentation touting the benefits of your course.
3) Setup reoccurring webinars (read: record once, have daily 'airings')
4) Buy a niche set of Facebook ads to your dream buyer.

Test from there... Happy to discuss further if you're interested.

Answered 3 years ago

You seem rather undecided on important factors that will affect the outcome of any marketing plan. Rather than provide you with marketing advice, I'll provide you with the information you need to conduct proper research so you can make informed decisions when it comes time to market.

According to, research is the step people who want to start a business skip often. They either assume they have all the necessary information to go forward, or they think they lack the time and money to be thorough and go forward anyway.

But with only a fraction of new businesses surviving their first year, you don't want something as preventable as "I don't know" to be the thing that does you in. So start with research.

You can get primary research (info direct from customer base) from social media platforms, forums, other network sites, and local spots (schools?) where you know people interested in learning about programming tend to gather and talk about their circumstances, needs, likes and dislikes about the current market options, etc.

You can get secondary research (info from research entities on your market) from sources like, which has reports in every industry searchable by country. There are many others, including research reports available from corporations in your industry.

You'll know you have enough information to decide how to market when you can build a detailed profile of the person most likely to register for your course, list some of your nearest competitors and their strengths and weaknesses, and have at least a general understanding of market trends for online courses like yours.

As you go, you'll find certain pieces of the marketing plan will fall into place intuitively. Others you might still need some assistance with. I'd be happy to talk with you again at that time.

Answered 3 years ago

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