I'm starting a small one man B2B lead generation service and gave a very basic name for my agency. The name is generic. I'm not crazy about it. Like General Electric or similar. But I can't think up a better name and I can't afford to hire someone to help me. Should I wait until I can think up a better name or just go with it, and I can change it later if I think up something better? I get hung up on names, but I don't know if customers will even care. How important is the name you give your agency? I don't want to use my own name because if I want to sell it later that makes it difficult.
While I name is important, I would not let it stop the process. You can always market a company with a bad name and build a reputation of great service and products.
There are great companies out there with stupid names. Google, comes to mind. It is a made-up word that we now use as a noun and a verb.
When it comes to names, choose something that is memorable and easy to spell.
Also, it sounds like you are naming a product rather than a company. At this point, focus on the high-quality, consistent deliverable and let the name come later on.