So let's get some things out of the way first. I'm 17 years old, currently studying Communication & Multimedia Design (first year) in Rotterdam, the Netherlands and together with a friend of mine we decided to tackle a (design) problem. We aim to provide a solution to this problem through a platform and are currently in the concept development stage. We are both very exited about the idea, yet very cautious not to tell anyone what we're working on because we don't want anyone to run away with our idea of course. So the burning question remains, when is the right time to launch the idea? We have already done user research, analyzed it, defined the problem, developed several ideas to solve that problem and chose one to work out. We are currently working on a clickable prototype, promotional video and a website. Before we launch the website and video we aim to test our prototype (mainly on usability). Is this the right time to launch the idea?
There is never a perfect time to launch. I started a global marketing firm 16 years ago and recommend that first, make sure you have a strong idea:
When real customers are willing to pay real money for your product or service, you have a real business. If you do research with friends & family they may not want to tell you the truth in fear of hurting your feelings so make sure the research is valid.
If the days (and nights) fly by and you have more ideas than time to address them all, you're moving in the right direction.
When you believe in your core that a bad day on your own is better than a good day at your desk job, you've got nothing to lose.