First, you need to understand which financiers you are applying to: bankers, investment bankers, financial directors of companies, insurers or project financiers?
But one way or another, there will be two main questions: How much will it cost our company and How much money will it bring to us?
Any technology should solve some problem of customers and solve as cheaply as possible. Then it will be in demand and the company will get a significant competitive advantage.
Meanwhile, the Crypto-currencies and everything around them can be compared to the opening of the Old World of America - We know that there is something there, but we can not yet estimate the scale.