It's obvious knowing your average customer’s age, gender, location and social class is essential for gaining an understanding of who they are as a person. And you can use six customer behaviors to better segment and then target them:
*Purchasing behavior
*Occasion/Timing
*Usage rate
*Benefits sought
*Loyalty
*User status
You can read more about how to segment these behaviors in a blog from Fieldboom: http://www.fieldboom.com/blog/behavioral-segmentation/.