Hi everyone - I operate a B2B digital engagement marketing agency. Normally my charges would include fees for consulting hours / services, content development, platform rental (marketing automation platform) and platform operation. Recently a potential client in the tech sector asked me if i'd be willing to charge on a per lead basis - something i'd never considered doing before. I see pros and cons to this approach and was wondering if anyone had any experience with this and what worked out to be better. If you have experience with this beyond "what would Google charge for this and this is what i'd charge per lead" i would get on a call and hear your thoughts! All the best, Jad.
Charging per lead shows that you are setting your pricing based on the value you bring to clients, and that you are willing to put a personal stake in getting them results.
Answered 7 years ago
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