Specifically for our company that is a hotel/managed Airbnb (ohotelsuites.com) and we are just relaunching our brand and platform in 3 weeks.
It really depends on your overall business objectives.
Some helpful thinking:
Why do you need funds or is funding secondary and you have other objectives here? Why Kickstarter? Are you wanting to sell an 'investment' in your business in exchange for equity? A product for pre-order? A room at a discount?
Answering those types of questions is a great starting point.