Questions

What is your Growth Hacking Strategy on Early Stage with Customer Acquisition for the first 100 Paid customer ?

Please tell your real case study story on the experience with these guidelines : 1.Name of your company or (your client company if you are the consultant) and the main product or services 2.Describe the early stage problem for customer acquisition that the company face before determine what strategy will be use to solve the problem 3.Which strategy had been used and how is the implementation from your journey 4.The end result after strategy had been used ( it's very helpfull if include some data like how much the sales growth or revenue growth on percentage or Nominal Currency)

2answers

1. Boise Cleaning Fairy, we sell residential & move out cleans.

2. We had no brand, no clients, no cleaning experience.

3. We wanted more customers. To do this we focused on review platforms that had very little competition. The top Yelp cleaner only had 7 reviews, the top Thumbtack cleaner only had 29 reviews, the top Google+ local page had 50 reviews.

4. After the clean was done, we asked the client if they were happy. If they were, we offered them $25 off to leave us a review on either Yelp, Thumbtack, or Google+ (because me & my cofounder were doing the cleans ourselves, this didn't even cost us anything). The end result is we became the #1 rated cleaning service in Idaho within 6 months and went $0-$10k/mo revenue. And we were only spending maybe $200/mo on advertising.


Answered 4 years ago

General rule of thumb for this is extremely simple.

Provide unique + high value + people will beat down your doors to give you money.

My typical way for doing this, for completely new niches, is to work Meetup. I you get in rooms with a few people, this provides a great venue for you to work out your sales pitch.

Refining your pitch... to where it's near pitch-less or such a soft sell, no one knows your selling.

First attend + network.

Next, speak for groups - Meetup, WordCamp (or similar for your niche), PubCon, Affiliate Summit.

Really any conference will do. All that's required is you bridge your topic to the conference.

Say you're running a Uber knock off, then go speak at WordCamps (several run every week somewhere in the world), about the technology of your product + likely you'll pickup 100 paid customers in only a few talks.

This technique can be applied to any niche.


Answered 3 years ago

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