Questions

Bad, and here's why.

Why do you have a blog on your startup website to begin with? I'm assuming it is to generate more traffic to your website, and to position yourself as a leader in your industry. If you syndicate your content, you're losing both.

First off, your organic reach will most probably suffer, due to the fact that search engines will consider this duplicate content and will lower the reach of this content everywhere it's posted (Assuming they were kind enough, and didn't penalize the websites). It does not matter that the blog post was posted first at your website, your reach will suffer! You could avoid this with a few tactics like using canonical links, but none of those tactics are guaranteed.

Now to the second part, lets say you were looking up a very specific topic and happened to find the same article on multiple websites, how would you feel about the reliability and value of this website? The majority of users will deem this content unworthy.

Therefore, I think it's a bad idea. Let me know what you end up deciding.


Answered 8 years ago

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