The brand has the word and in it like Frank & Oak. I feel it's easier and better to have a shorter domain.

Barnes & Noble uses But they also forward (without the "and") to their website. Beyond that, they ALSO own / and forward that pair to the full brand name:

There may be cases when shaving off the "and" is justifiable. But it's dangerous to give specific advice when we've been given no specifics!

I'm lost. Should I go North or South? Well, that depends where you are and where you're trying to go.

Answered 4 years ago

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