1. Check angel.co and other sites for investors who align with your values, type of business, sector etc.
2. See if you have mutual friends on LinkedIn and if so ask for introductions
3. If not then send a brief email with a one page pitch (I can help you formulate these)
4. Follow up with a phone call if you can get hold of their number
Spend as much time as it takes to come up with answering this question..Why would I buy your product or service? This will give you your USP. From there you will develop your drive, your, passion, and your marketing voice. From this you will develop unstoppable perseverance for success.
Secondly, type in words related to your product and put the name of the newspaper, media name that you want behind it in the search. For example, (type of product), startup money, angel investor, WSJ. Then contact the persons in the story. I have been featured in NYT, WSJ, ABC News and other media by doing this.
Best of Luck,
From the Trenches to the Towers Marketing
I will be glad to help as my time permits.
Short answer: depends on who, why and where.
Maybe this can help you to start: https://medium.com/startup-study-group/1-trick-to-get-a-vc-bd36f9dbff5b#.4vu98nfkb