What is the single most important thing when starting a Youtube channel?

I want to rapidly grow my Youtube channel. What are the most important aspects of a successful Youtube channel?


I have 2 youtube channels and combined I have more than 100M views, my 2nd Channel is growing by 70% month to month and I estimate that this channel by itself will produce 30-50M views per month end of 2016. With that said the single most important stat you should be on the lookout is engagement rate. Try to have videos that have a high engagement rate, preferably anything that is above 50%, if you want further details and other techniques happy to have a call

Answered 9 years ago

I'm a consultant for Youtube sponsored channels. Engagement is the key. To get engagement you'll need:
1) Consistency of posting is one of the most important factors, you'll have to keep posting consistently for people to form a bond with your personality (or the personality of your channels characters, etc).
2) In order to be able to consistently post quality videos, you'll need to love what you're doing. You'll need to love making the videos you're making, just for the sake of making them, without even thinking about how many views you're getting. See this video for a good discussion of this:
2) As you feel a bond with your viewers start to form (more views and comments) you'll want to start actively engaging with your viewers, asking for their opinions to be posted in the comments, etc.

If you want to discuss any of this more feel free to give me a call.

Answered 9 years ago

Channel: 4,600+ videos; new content daily since 2009
1. Differentiation: What are you delivering that no one else is that make you the go-to channel? This creates your brand name and carves out space that you can own. When your the only one delivering what you have, you're not competing with anyone else and you're out of the rat race. There are always more and more joining YT and publishing, so the last thing you want is to be competing against ever-increasing competition.
Feel free to set up a call with any follow-up questions!

Answered 9 years ago

Consistency is key. When people subscribe it's because they want to see more of that same type of video, so it's important that your content always fit the brand that you're building for yourself. It's also important to regularly upload content so people know when to come back to see more, so there's always something new for viewers to watch, and so'll get found more often in search.

Doing a mix of evergreen and tent-pole content is a good strategy too. You'll typically do best with videos that relate to topical events around when they're happening as well as ones that would be searched for any time.

I actually did some training with YouTube staff and got a couple lists of their top suggestions that I'd be happy to go over with you if you'd like to request a call!

Answered 9 years ago

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