Similarweb.com is another useful tool to see what competitors are doing.
I was helping a guy in the used cellphone resale niche for a day, and he was initially convinced a social media campaign was the next marketing step.
A check of the top three competitors on similarweb showed they are getting less then 1/2 of 1% of their referrals from social media. So this evidence quickly changed his thinking about what would be effective in a marketing plan.
Answered 9 years ago
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