I believe that Periscope and Meerkat present huge potential for brands even though these services are still in their infancy. I'm interested to know how agencies are incorporating these services into their social media strategy, seeing how time intensive this medium can be. Interested in a call with any Periscope/ Meerkat experts
I was just on a webinar this past Friday with a gentleman who has hosted more than 150 live webinars this year, alone. He does not recommend that businesses use Periscope or Meerkat for live events because these platforms, while cool + novel, do not allow you as the business owner or marketing director to harvest lead information.
If you're considering a live way for folks to join and learn more about your brand's product or service, webinars and podcasts are the way to go. They are much more scaleable while offering the benefit of "appointment marketing," a feature many Fortune 500 companies use as the #1 sales mechanism for their business.
If you're still convinced you need to learn Periscope and/or Meerkat, check out a woman named: Hilary Rushford. I believe she offers a free training on Periscope.
Answered 9 years ago
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