It can be time intensive, but any relationship is.

Brands that view that connection with the customer as a true relationship (and not just something that gets in the way of closing the sale) will see the value in producing live content and solving a need for the client.

As an agency advisor, I see agencies trying to shove the latest "thing" down the throat of their clients. Don't just "do" Periscope because it is the popular thing right now. Remember, recorded video is still wildly effective, yet rarely used by brands.

Same for Pinterest. Or Instagram. Or even the "old man" Facebook.

The industry is changing so fast that most brands cannot keep up. As an agency, your responsibility is to find the appropriate tool to accomplish the goal of the client.

Success using any (or all) of those tools depends on the brand's awareness of their client's challenge, and the brand's ability to effectively solve those challenges.

I'm happy to help more, drop me a note or book a call.