Questions

I have an innovative clothing accessory for women that I believe will add flair and style to the way women dress. I have written a business plan however, I do not want to build a company from the ground up to launch my product. Licensing I believe is the way to go; I would love to license my accessory line exclusively with the company Spanx but, I don't know where to start.

Hi! I do this for a living, so let me help you. You can and should consider licensing the intellectual property relating to your product to companies like Spanx. You can either consider direct solicitation of Spanx (and related companies) or you can determine if there's a trade show where buyers for those industries are actively looking for new products and technologies.

In either case, the first step is likely to be protecting your IP. This can mean applying for a provisional or nonprovisional patent, trademarking your name and logo either one which is currently in use or on a 1(b) basis which means you intend to use it.

Once you have your IP protected, you have a series of rights and exclusive protections which you can license to others. That way you can safely approach prospective licensees or manufacturers without worrying about them taking your idea and running with it on their own.

I'm not an attorney, but I can help guide you through the overall process, I can direct you to the best trade show for your goals, help you pitch your product and answer any questions you have. Let's chat!


Answered 9 years ago

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