I'm happy to help. I consult with other agencies and help build this type of relationship.

I would encourage you to become the trusted advisor, not solely the Agency of Record.

In my experience, the AoR locks the client into an exclusive working relationship. This immediately puts the client and agency in competing interests, rather than complimentary partnership.

Rather, focus on the relationship with the client. My longest clients have been out of contract for years and years, but our working relationship continues as a result of the value provided.

I'm happy to field your questions on a call,
-Shaun