Questions

I want to sell my fine art photography online and also offer my training services for photographers (videos,books,workshops, etc). In trying to build a brand would it be best to have 2 separate sites or can I tastefully combine both as 1? In regards to SEO Does it matter if I have two different customer types & businesses on 1 site (people that buy pictures & people that want to make pictures)?

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SEO AND ROI
- http://j.mp/1N7JV5A
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One brand can mean different things to different people, as long as it means profits to you. At least as a rule of thumb.

If your situation is similar to the fictitious example under "LOOK AT YOUR BUSINESS MODEL" (below), my recommendation and that of the specialists I represent, would be to create different landing pages on the same site, because it would produce sales sooner, at a lower cost per customer.

The top SEO specialist on my team says that she can exploit both opportunities simultaneously by optimising your website for different searches, by different users.

The lead web designer told me that the SEO data would help her to design great customer experiences for each segment, based on your sales forecasts. This would make your site more likely to close sales, at your desired prices.

We want to persuade YOUR prospects to buy at YOUR desired price.

WHAT IS NEXT?

Booking a call and feeding me real information so that my team and I can best serve your interests.

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LOOK AT YOUR BUSINESS MODEL
- http://j.mp/1gHbqVC
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The answer to how many pages you need depends on which alternative gives you a competitive advantage. SEO is only one tool to exploit such advantage.

Both alternatives are hypothetically viable, because you can either create a diversified brand or focused brands with more or less autonomy.

1- Are buyers and students different people?
2- Are your photos unique or stock?
b- To what end does your target buy X or Y?
c- Why does (or should) your target buy from you?
3- Are you already selling on Etsy and Pinterest?
4- What have been your most successful sales/marketing tactics, if any?
5- Where have you failed and why?

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OVERLY-SIMPLIFIED FICTITIOUS CUSTOMER RELATIONSHIPS.

-Visit link above for a complimentary business model canvas template.

BUYER A
(Few)
-Innovators and Early Adopters
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Opportunities:
1 Moving inventory
2 Referrals
3 Enabling you to command a premium on Buyer B

BUYER B
(Many)
- Early and Late Majorities
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Opportunities:
1 Sales of content
2 Sales of workshops
3 Referrals
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Buyer A is a wealthy couple. They make shared decisions and invest in art for its social and financial value.

They attend art events where they can network and be seen by other As. A few smart brands use them to influence Buyer B, because Buyer B looks up to Buyer A.

Buyer B is a middle aged, professionally successful woman, influenced by Buyer A's purchases, but family priorities keep her from investing in art.

Buyer B, however, is able and willing to pay for photography lessons from someone who is being endorsed by Buyer A, because they need a fulfilling creative outlet.

WHAT IS NEXT?

Booking a call and feeding me real information so that my team and I can best serve your interests.


Answered 5 years ago

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