Essentially, I want to know if the copywriter can or should help us craft our 'why'.
I think the best answer is that it's a team effort. You know the facts of your story, but a good copywriter will transform the facts into something compelling, emotionally resonant and meaningful for the reader.
Answered 6 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in