Look, first understand that there are several reasons as to why your SEO is not effective. Approaching a company for minor issues that you can fix inhouse saves a lot of money. Issues can be anything like taking advantage of Youtube SEO or write a longer content or just optimize for voice search! So, the best way to optimize your SEO is to find the issue first and then solve it.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath