After an incredible four-month journey in preparation, we are ready to launch our podcast, called Shatter The Matrix. We have identified the sponsors we would like to involve, and I am inclined to reach out to establish relationships ahead of having the listenership numbers, to get a feel for each company. Suggestions either way? Thanks for your insights!
Like most questions, the answer is, it depends. ;)
It depends on what your podcast is, the audience you're trying to reach and, most importantly, the #1 goal for your show.
Podcasting is the wild west. There are no right ways to do it and I'm seeing over and over again that the people who are succeeding are coming up with creative ways to make money.
Sponsorships are only one of many ways to "monetize" a podcast. But it's hard to say which direction is best for you without knowing more about your show, your audience and your goals.
I'm happy to help any way I can, so feel free to reach out anytime.