I've been working for several months to form a relationship that would lead to a formal partnership with a global brand that could quickly elevate our start-up's marketing power. We had a very good conference call this week and interest is high on both ends. After our last interaction, they asked to see our marketing and sales collateral and slide decks. The problem is: We don't have any (other than the website). I stopped using those things years ago as they often ended up being ignored or turning into distractions. Each contract we do is custom, so the only media I use in early meetings is a portable white board where we brainstorm and sketch our partnership. Later, I'll send a draft proposal that we revise until both parties agree. This proposal is just paper. It's not pretty. So, the question is: Do I just tell the national brand that this is how we do business? What would you do?
I believe the organization should be looking for business collateral (s) than marketing and sales collaterals. The collateral could be your business flyer, business capability statement, corporate profile, services flyer, et al.
Above collaterals has nothing to do with "Customized" approach to solutioning. Every business follows the same path of customization, but customization happens in your approach to delivery than "what is to be delivered". You don't customize your capability per given client and project.
I hope I am able to help you somewhere. Feel free to reach out to me for any further information that you may need. With more than a decade of experience working with entrepreneurs, I have helped a lot of businesses establish brand credibility. Thank You!!
Answered 9 years ago
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