Answer by Allen Martinez: What creative process should I use to make a killer explainer video that clearly conveys the need for our product? And who should I get to make it?

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What creative process should I use to make a killer explainer video that clearly conveys the need for our product? And who should I get to make it?

My company, www.ptengine.com, has a good web analytics/heatmap app that is currently desktop browser-only. The problem is, so what? There are dozens maybe more offerings out there. Their advantage is ease of use, affordability, and objectively the best heatmaps in the market. I'm trying to figure out how to make these videos and convey the values very clearly, because most people don't think much about analytics. The general attitude is, "I have Google Analytics, which is free, and it's Google, so it must be the best right?" *facepalm*

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Allen Martinez Helping enterprises to look like their valuation

Great question. the good news is you don't have to figure this all out yourself... Just like you dont have to code your own site. Right? (I hope not?)
You're needing a clear value prop and positioning... as well as a market matrix of competitors... just to start!
THEN the real work begins. The case study video at the bottom of this page shows you from start to finish the process in a few minutes:
http://bit.ly/1pWjNRF
But I don't recommend you do this yourself.
Hire the right people for the right jobs and your headaches will vanish immediately!
The problem is that videographers DONT know strategy... and strategists DONT execute or make videos.... So the link above will show you how those two worlds combine seamlessly together.

Answered 8 years ago