I have a marketing blog that has been collecting dust for a few years. The blog has great SEO value and has been mentioned on alot of big sites over the years. I turned my focus away from it to grow another business, letting it go cold. Over the years it grew to about 4k monthly unique visitors with a 1k email list. It's been occupying mind - should I relaunch and commit to it or focus the energy elsewhere?
I believe that old is gold. Old blogs matter a lot. There are countless reasons why you should care about your old blog posts, but one of the biggest reasons is that Google likes fresh content. Google displays dates right on their SERPs to show users when a piece of content was last updated. Therefore, if you update older posts, Google will show the date you last changed a blog post on the results pages rather than the original post-date. This means that you can benefit from higher click-through rates, traffic, and more. This increase in traffic led to tons of backlinks. More backlinks led to higher search rankings. And higher search rankings led to even more traffic and backlinks.
You can read more here: https://neilpatel.com/blog/update-old-blog-posts/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Answered 3 years ago
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