Obviously, no 2 situations are alike; and multiple factors affect any outcome. Practically, the number of answers is infinite.
But one factor I've looked at intensively, full time for years is the role played by the brand name and/or the site's domain(s).
Think of doing business -- online or off -- as moving along a path. Some paths are rocky or go through quicksand. Others can be made straight and smooth. Obstacles can be cleared, or the surface may be lubricated.
For most niches, you'll see brand names / domains that add friction -- friction that is compensated for by extra marketing inputs ... effort or money.
Suppose your niche were nicotine patches. Well, ideally you might own NicotinePatch(es).com to simplify brand recognition, add trust, increase click-through rates, and so forth.
Traffic can be built up without an exact-match domain. No doubt about that. Still, not all domains / names perform equally well online or in the minds' of an audience.
Answers aren't always so clear cut. However, since the internet is built on domain names, domains and names are worth evaluating very deliberately.
In the old days you bought and exact match domain, threw in a couple of blog posts and most probably your website ranked. Today you need to build content for an audience, that means you need to build something that has real purpose, readers, engagement. Trying to "game" Google to do Adsense or make money out of affiliate links would probably last for 2 or maybe 3 weeks and then your website will erode away.
So the first thing you need to is focus on your customer and how you want to serve them. In the purpose of not being "etheral" and without knowing what your product or service is do the following.
1. Keyword research: a tool like Market Samurai is great because it lets you grasp who your competitors are and how tough would it be to beat them.
2.Technology: if you are not tech savvy, go with something like wordpress where most content will be indexed by google
3.Develop a content strategy: define what and how often you will publish content to your site.
4.Link building is still a great ranking factor but it has to be done so you wont get a penalty and it looks natural under the eyes of search engines.
All of the above can be done by a single individual. I have built and sold more than 300 niche websites, happy to jump on a call if you require advice :)
Well, as you already understand the importance of quality content, you are already half way through my friend. :)
If your content adds value to the lives or businesses of your visitors, it all boils down to taking this content out and reaching to consumers.
SEO, as I assume you understand, plays a very big role here. Let people find what they want at your niche website.
Other than that, using old school email marketing is the best way to induce customer engagement with your brand.
Collect emails through opt ins and engage them through emails. Your quality content would do the rest.
Other than waiting for the customers come in, you can reach them out using Facebook pages and twitter, whichever you are comfortable with. Let each post be helpful for your audience and include links to your website.
There's a lot more you can do and this is a pretty wide question.
If you want more details or solutions customized to your case, feel free to drop a message. :)
I replied to similar question earlier so I will adjust the relevant content towards your specific question below:
I echo the comments of the previous experts. As one SEO expert told me, search engine optimization is on-going exercise, not a one time event. This is the situation here, and I would separate you efforts between new and returning visitors. Sites in general that get a high number of visitors on a monthly basis usually have a core group of returning visitors that leverage it for content sharing or expertise on a regular basis.
In the case of returning visitors, you could have a forum/testimonials for people have who have leveraged your product/service/insights. You could also look to start with other languages for content for other countries to provide a point of differentiation if you have US only competitors. Blogging, linking to articles relevant to your user base, also curating news through sites like Paper.li or Rebelmouse provide an easy content option without much effort.
For new visitors, media exposure and references from top opinion leaders in the space can help. I would look to other portals in your industry or that attract the age group you are targeting and request the site owners to write a piece, send out a communique and/or reference your product/service/knowledge base to the targeted audience. Getting local media in your areas to report on your service can also provide exposure. I always focus on finding the free avenues first and when you find the highest referring sites, focus any ad dollars there to get the best bang for the buck.
The key to getting high traffic will be converting users from other information-based sites in your niche to your site.
This can be done by increasing the "share-ability" of your content and creating a user experience that is far superior to those of your competitors.
What does "share-ability" mean?
- content layout that incorporates multiple ways to share the content over social media
- content that includes quotes, videos and other linkable items
- APIs that allow for contacts/data to be shared
- responsive design
- mobile optimization
- conversion optimization
These tools are required in order to optimize your site for inbound marketing (which will cost significantly less over the longterm than using only paid advertising to convert users to your site).
I would be happy to discuss the tough competition that you are trying to beat out on a call.
Yes, Manythings can be done.
Let me share you one among them.
1. Competitor Analysis -
There are many ways to do same but i will talk here about one method.
A1. Competitor Analysis with ALEXA.
Go to Alexa and input your competitor's domain name.
In result you will get classified information that from which website your competitor is getting more traffic.
Congo !! You get road, Now drive your car on same road and your taxi will get passengers #ifyouknowwhatimean :p
🔥 7 Evergreen Ways to Get Traffic I learned by owning a online magazine 🔥
To have a successful online magazine your need traffic. POINT.
It’s what everything else stands on.
Unfortunately, when I started my video games magazine (which then turned one of the leading publications about the topic in Italy), I didn’t have the budget of large publishers.
In fact, I was 13-years old, I didn’t have cash at all
(I mean, besides the one, my grandparents were giving me for Christmas and B-days :-D)
Social media weren’t even a thing (it was 2007!)
I had to base everything out of evergreen ways to rank over my competitors
I gotta be honest, SEO was my main hustle at that time, but besides that
The following list of tactics has helped me as well in my ranking efforts, and got me traffic from sources that,
Even if you’re not an SEO pro, you can still exploit RIGHT NOW:
1- Interview Someone in Your Niche. I not only cold outreached to key personalities in my industry (producers, developers, etc.)
But also to whoever else had a medium-large active following.
For me, these were all the “clans” of players (small-medium groups of people that plays together at certain games).
And all the online games, the latter had thousands of active members, and I was interviewing them with the agreement that they would have shared the link to their X, XXX+ members’ newsletters.
Usually, these online games were struggling to get exposure (they didn't have huge budgets), so it was win-win.
2-Organize a Contest or a Giveaway. I used to partner with video games producers for this kind of stuff. For instance, we organized a fantasy soccer tournament for different years with the distributors of PES.
Outside of the videogames world, you can easily partner with SaaS, products-based businesses, etc. if you have an engaged following and subscribers, for them, it’s a cheap and effective way to get visibility for their products so they’ll probably agree. For you, it's a great way to get traffic and build a community.
Use Viralloops or a similar service for the giveaways.
3- This one is common sense, but ask for feedback to others in your industry.
Do you remember MSN? Each time I had a huge announcement, a new design of the website, I was asking for feedback to others in the video games industry. This helped me to get traction when starting out, and to remain top-of-the-mind, but also they were helped me to find bugs or misspelled words.
People love to give feedback if you're not asking for them, what the hell you're waiting for.
4-Be a Regular On Niche Forums (Now It's More About Reddit, Quora, and FB Groups.)
7- Partner up with complementary products/services. I used to partner with complementary (but not competing) websites to produce backlinks organically.