Questions

My partner has been a writer for big name websites in the past. My experience has been in developing, implementing and selling technology solutions. In the 1.5 years since the launch we have between 25-50K unique visitors a month to the website. The website has covered big name events like the VMA's, the Tony's, and Comicon. We have nearly 1,000 articles on the website with over 100 contributing authors. The brand is getting pretty well known, with people talking about us and an interview that was done but not published for Page 6. Our business model was to use Google Adwords to put up ads on the website to generate revenue. We would then pay our writers based on the traffic they generated, and keep a percentage of the revenue for ourselves. In one year we have only done $100 USD in Google Adwords revenue. Not even enough to pay the hosting bills for the site much less the writers. We are now searching for help or a new partner that has experience in this industry, so we can turn this into a business. If anyone is interested in leading the organization they must be NYC based. If you have built a business on advertising revenue in the B2C space and have advice I'd love to learn from you.

Let me tell you what you need to do. Let me give you the magic pill if you will.
Take Action. Make a landing page, then...don't stop no matter what. Start posting to LinkedIn, Facebook, everywhere, send emails to your friends, your connections, everybody and get them to go to the landing page and sign up for your newspaper.
Once you can prove readership you can focus on finding out what type of articles your readers like. From this data you can decide what type of ads will sell best on your site. Until you can sell ads, fill in the spaces where the ads would otherwise go with your own ads. Make some ads for your newspaper. Come up with a product to sell. Give ads away for a limited time. Don't stop taking massive action.
Best of Luck,
Michael T. Irvin
michaelirvin.net
My books are available exclusively through Amazon Books. Check out my book "Copywriting Blackbook of Secrets"
Copywriting, Startups, Internet Entrepreneur, Online Marketing, Making Money

Best Of Luck,
Copywriting, Startups, Internet Entrepreneur, Online Marketing, Making Money


Answered 6 years ago

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