Michael Von Irvin MBA, BSBA, RNAmerica’s Highest Paid Business Strategist
Bio

Mike "My pleasure to add a distinguished professional, such as yourself, to my circle of friends. All the best to you and your loved ones."​ Father of Steve Job's Founder Of Apple Computers John Jandali Author • “America’s #1 Marketing Wizard” • • ”The Deal Maker” • “Master Negotiator” A lot of people are saying great things about Mike Von Irvin. Former New York City Healthcare executive. Former VP of AlphaCare and Director of Marketing for MLTC Consułting. Serial Entrepreneur. Past appearances with Geraldo Rivera, Thomas Mesereau (Michael Jackson’s Attorney), Tracy Morgan, Prince Royce, Rafael Furcal and many other celebrities, politicians, and sports stars. BRANDING–My friend marketing whiz Michael Von Irvin says branding is pointless without good Copywriting to back it up. I think he's right. —David Garfinkel (copywriting legend) John Fleck Owner Wanted to give a shout out to Michael Von Irvin. In one day his coaching and guidance has made a huge difference in the direction of my business. —Brad Szollose with Michael Von Irvin. My second business meeting in the city was with businessman, speaker and trainer Michael Von Irvin and his wife Bella. Some of our clients have included large healthcare plans such as AlphaCare NY - now Magellan Health. Fitango - innovative patient engagement solutions help to reduce costly readmissions and improve outcomes - NY, Special Touch Homecare LHCSA NY, Lombardi - NJ, Worker's Comp., ASDC, MD's, Nurse Practitioner Groups, FESCO Fire Equipment Company Birmingham/Atlanta/International, Irvin Brother's World Imports, IFPA - International Fire Protection Academy, Hood Master, Southern Fire Solutions, NAFFCO - Dubai, Exit Logic, Jessup Mfg - Chicago, MeridianRx (PBM) - Detroit, and other Healthcare Plans, Providers, Clarity, Tyco, SimplexGrinnell, FireMaster, Clinical, IT, Businesses, Marketing Related Companies, US Military Iraq. Contact michaelirvinusa@gmail.com



Recent Answers


You Will Get Nowhere By Doing What Everybody Else Is Doing.

Here is a simple and quick answer, but value is not determined by the number of words.

What you need is a segment your list. Do tests with links, keywords, and offers when you send out emails. In say, 5,000 emails you use a link that will make an offer for more info, newsletter, product, services, etc. Anybody who opts into this new list are then further segmented and can be marketed to in a certain way. They never know that they are segmented, but you do.

It allows you to have a powerful way of marketing. One size doe not fit all.

Good Luck,
Michael Von Irvin


You Will Get Nowhere By Doing What Everybody Else Is Doing.

Here is a simple and quick answer, but value is not determined by the number of words.

Whatever system you do, don't do it immediately. Send a letter to the guest one month after their stay. When people get back home, they are too tired to pay attention. On checkin, their is simply too much going on.

So, send a letter with the points earned and say, "We would like to double the offer, please send the enclosed link to a friend or family member and they will get the same amount
of points listed on this letter."

Good Luck,
Michael Von Irvin


The normal answer to this question is simply increase your prices until you start losing clients, hire staff, or spread the love and get a piece of the action.

I you form associations with other marketers you should charge up to 30% according to your role. If you have a small roll you could charge as little as 5-10%.

Good Luck,
Michael Von Irvin
The Greatest Marketer In The World


Just looking at what you offer, it appears that you have an actual physical location and are not selling online. However, the easiest way to get customers is to make it an online information business with the intention of getting customers to come in the door.

Start with a social media campaign like FB and tailor it for your audience and location. Then make sure that you are listed on Google Maps since you want local customers. This should get you started.

Good Luck,
Michael Von Irvin
The Greatest Marketer In The World


Hi,
You shouldn't expect much for $2500. That wouldn't pay the salary of a low level marketing person for a month. And that wouldn't include expenses and benefits. For $2500 you can get an okay DIY package that may take you several months to learn.

I charge many of my customers a minimum of $5000 per month plus from 12 - 25% new revenue for a limited time tied to what we bring in. A real marketer is not going to work for free. And in marketing you get what you pay for because great marketers know what they are worth and don't waste their time with low ballers.
Good Luck,
Michael Von Irvin
The Greatest Marketer In The World


Hi,

I have worked with several companies helping them with the same challenge. First of all, I don't know exactly what your mhealth app does for the user or what benefit it gives the healthcare provider. But I would encourage you to work with large Managed Care Organizations because to the ease of working with them and the variety of types and severity of health conditions that their patients have.

For more information on business and marketing, click More on under my profile. https://clarity.fm/michaelvonirvin

I hope this helps.
Best of luck,
Michael Von Irvin, MBA, RN
upvotes and shares are always welcome.


Hi,

I have a lot of experience with this. There are a few concerns with using FB as a tool for lead generaton marketing for chiropractors.

First of all, most chiropractors service a very distinct local area. If you are not careful you will spend an enormous amount of money without very good results. Secondly, one of your biggest competitors is orthopedic practices/pain management vying for worker's compensation patients. These are hard to capture on Facebook.

The solution is to use more than one media, direct marketing letters, follow up emails to existing clients to encourage them to tell their neighbors (paying for referrals where legal), and YouTube videos, and experimenting with Facebook while not relying on it too heavily. The main two concepts are to provide an information packed newsletter and to make the chiropractors into celebrities.

I am currently actively working on a similar project. We perform actually marketing for medical practices throughout the United States. And interesting enough, I partnered with a company that markets pharmacies near the physician practices.

We are using a combination of WebMD along withhttp://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml

Essentially, we break the information down according to the household income and other demographic information for our target population. We then contact the medical practices and pharmacies within the area where we know we can sell the products and services.

For more information on business and marketing, click More on under my profile. https://clarity.fm/michaelvonirvin

I hope this helps.
Best of luck,
Michael Von Irvin, MBA, RN
upvotes and shares are always welcome.


Hi,

I am currently actively working on a similar project. We perform actually marketing for medical practices throughout the United States. And interesting enough, I partnered with a company that markets pharmacies near the physician practices.

We are using a combination of WebMD along withhttp://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml

Essentially, we break the information down according to the household income and other demographic information for our target population. We then contact the medical practices and pharmacies within the area where we know we can sell the products and services.

For more information on business and marketing, click More on under my profile. https://clarity.fm/michaelvonirvin

I hope this helps.
Best of luck,
Michael Von Irvin, MBA, RN
upvotes and shares are always welcome.


Read my advice below. This is really just a marketing problem .
Always specialize and find a niche. But do not find a ditch instead of a niche. Let me explain.

You can actually find several or even 100's of niches and specialize in each. Note that this very different from trying to appeal to everybody with the same product. However, nobody on here will be able to tell you the gaps in the software development market. But, I can tell you how to find the answer to your question. You can do this through testing, pre-launching, and launching. Your potential customers will give you the answers if you follow the techniques below.

Test, test, test. You should run several split tests using different videos within the campaign and drive customers to take some concrete, measurable actions. This action can be signing up for a newsletter, buying a product, signing up for a White Paper, signing up for a free bonus, etc. But you have to key each of these along with the video to make sure that the actual video is driving the actual action.
I am sharing other information from my other posts below in hopes that this also helps you.
Boot Strapping or Million Dollar Marketing. Here is the formula.
I am adding information below that I have shared with others.
If you were looking for a doctor, you would go to a hospital. If you were fishing you might use worms even if worms disgusted you. You would not use ice cream to catch a fish even if you yourself love ice cream for obvious reasons. The fish nor the customers don’t care what you like or what you want. They only care about what they want. Customers instinctively think “What’s in it for me?” Understanding this is the key to marketing. And understanding marketing is the key to get whatever you want in life or business.
For investors, try contacting owners of existing similar companies. They have more money and experience than you. Have them sign an NDA when possible before discussing your business proposition.
So, here are several of my marketing solutions:
Bonus:
Here is $10,000 worth of information for free and in a nutshell. (each of these proven concepts could actually be worth millions of dollars in the right hands).
I like your idea. As a matter of fact, I will go so far as say, it is a great idea. So...don't give up. But don't keep beating your head against the wall either. You have to get over the wall.
You have to quit focusing on marketing and sales tactics and focus on a strategy. How do you to this? You have to come up with a really solid USP. Why would a customer choose you over others similar companies? Find the answer to this before you continue with your marketing strategy.
Secondly, you need an irresistible offer.
Thirdly, you need to offer an unbelievable guarantee. By doing this and following the directions below on pre-launch and launch you should be a lot closer to getting real solid customers.
I didn't actually invent the pre-launch or the launch. Concert goers are very familiar with winning concert tickets by calling into radio stations or winning VIP treatment, or back stage passes, lunch with a star, the list goes on.
Likewise, if you look at "professional wrestling" or boxing, or MMA, the whole fighting before the fight is just a pre-launch. Unfortunately, even heroin dealers use a pre-launch technique better than most business people. PT Barnum was doing this for circus goers over 100 years earlier. And I can only imagine the pre-launch of the Romans for the Gladiator Fights.
In more recent history, every type of business from Retail Stores to Real Estate companies have used multiple pre-launch techniques. Believe me; tourists are bombarded with Condo deals when they visit Disney Land.
This is similar, but different from lead generation, another power marketing concept along with backend sales techniques (I don't have the enough space to discuss these and other powerful techniques here). But I use these techniques in my own businesses including offering free information packed newsletters and encouraging my clients to move up my sales ladder because it is best for them. Most do move up the sales ladder as their ambition and drive increases. Some move all the way up from the very beginning. Both benefit from this, one just takes longer to receive the benefits. Others will never take a chance on becoming successful.
Okay, to pre-launch campaigns for SaaS platforms, a startup, or any product or service. Simply, come up with a taste of what you have, ask a serious question and answer it. At the end of the end of the first "answer and solution" set the potential client up with another problem that is very familiar to them. Convince them that you have the answer. Follow this technique several times. Most do this repetition 2 or 3 times, but a famous golfer has sent me literally dozens of how to videos in order for me to take the bait.
You might think that giving the answer to a solution makes your product less valuable and your opinion less valuable. If you think that…then you would be wrong. Heck, look at what I have given out in this answer alone. But, this is just the microscopic tip of my business and marketing knowledge. My experience is if you give you will receive. That is…if you know what to give, how much to give, and how to receive.
I am not trying to convince you to call me. Frankly, most people cannot afford to call me and I am very selective about who I accept as my clients. Besides, I am pretty busy with my own businesses and consulting with some very high paying customers. However, I would need more info from you before I could have a greater impact in helping you.
Most solutions involved this: Ask, Ask, Ask, then Ask again.
Concentrate on the 3 M's of Marketing. I have come up with 7 M’s of Marketing, but 3 will do for now. These are Market, Message, and Media. They come in that order.
Who is your target market (customer, clients, buyers, users, etc.)?
Tailor your laser focused message for this target market.
What is the best media mix to get your message to that market?
Here's what you do...first, take steps to make sure that you are actually selling something that a hungry crowd wants like a baby wants milk, then…make an offer that is so incredible that they cannot resist. Secondly, do all the work for them. Make it so easy to make the purchase now that they can do it virtually without effort. Thirdly, give them an incentive to act right now. Fourthly, offer an almost unbelievable guarantee. Fifth, offer a bonus for acting now. There are many other incredible steps in my playbook, but these steps should help the novice to the professional sell anything.
Whether you are selling B2B or B2C, you have to focus on selling to only one person. You can actually sell to one person at a time while selling to millions at a time. These are one and the same. Don't get off track. What we call digital marketing selling is just selling in print. And that has not changed since in the last couple of thousand years.
The secret to success: I have had the pleasure of knowing and working with some of the biggest names in business, celebrities, actors, entrepreneurs, business people, and companies from startup to billion dollar operations. The number one reason for their success is doing what they know and love while doing it in new, creative, and innovative ways.
Ask, Ask, Ask. Have thick skin and learn from each "mistake." In a short while, the market will tell you what you need to do and who and what you need to ask. But get started now, even if that just means asking a contact on LinkedIn.
While you are thinking, you might as well think really big and think of something at least 1% better, newer, or different. And being cheaper is not a winning strategy.
Make decisions quickly and change decisions slowly…unless you are actually going off a cliff.
Remember these two 11 letter words...persistence and consistency. They are two of the most important tools ever invented.
Even better yet, remember my 411 Rule of Achievement – It consists of (4) eleven letter words for super achievement (also an 11 letter word). Here it is, my 411 Rule of Super Achievement:
Persistence and
Consistency can change even the smallest
Possibility into a big time
Probability
Persistence + Consistency =
Possibility  Probability
By the way, I get a lot of people asking me if I can take phone calls for free (a free sample). Sorry, I can’t. I respect Clarity.fm and what they are trying to accomplish. And I wouldn’t if I could. The information that I offer is just too valuable to give away for free. I used to give information away for free and nobody used it. I found that when I charge $3,000/hour people paid attention and actually used my unique techniques, strategies, and tactics. Without taking action on this incredible information or paying someone to take action, you will not succeed no matter how “lucky” you may be.
Treat everybody you talk to and everybody you meet (including yourself) like each is your number one million dollar customer.
Remember this for most people who really want to achieve a dream:
First: Your dreams are important and those who don’t support and believe in your dreams either don’t understand your desire and ambition or they have some other reason (many times reasons they themselves don’t understand) for not wanting you to spend the time and effort necessary to achieve your dreams.
Secondly: If you haven’t achieved your dreams and goals so far, it is not your fault. I know that this goes against what you usually hear, but it is true. Stop blaming yourself. You have a whole world of obstacles that are truly to blame. You only need to figure out how to go over, go under, go through, go around, or go with these obstacles in the direction of your dreams.
Thirdly: Fear is normal, but don’t give into it. Use it to motivate you and guide you.
Fourth: You are right; there are probably some people who don’t want you to succeed.
Fifth: Keep this in mind, there are people competing to get there first, do more, have more, invent what you are considering inventing, or simply trying to win. Believing in yourself and what you are doing is part of a powerfull strategy for winning over your competition.
I also always suggest that everybody at every stage work with a coach, mentor, or consultant. Heck, it works for Tiger Woods, every team in the NFL, the NBA, and etc. We all need guidance and support.
Best of luck,
Take massive action and never give up.
Michael
Michael Irvin, MBA, RN
www.michaelvonirvin.com
PS – Many people have “Upvoted” my answers. Thanks to those who do this. I really appreciated.
Share This on Facebook, LinkedIn, Google, etc. by Clicking Share Below


Definitely get an NDA signed. I doesn't make you look like an amateur even though you probably are. We use NDA's in the New York City market frequently.

However, don't be greedy or your idea will never succeed. Nobody is going to work for free.

Always specialize and find a niche. But do not find a ditch instead of a niche. Let me explain.

You can actually find several or even 100's of niches and specialize in each. Note that this very different from trying to appeal to everybody with the same product. However, nobody on here will be able to tell you the gaps in the software development market. But, I can tell you how to find the answer to your question. You can do this through testing, pre-launching, and launching. Your potential customers will give you the answers if you follow the techniques below.

Test, test, test. You should run several split tests using different videos within the campaign and drive customers to take some concrete, measurable actions. This action can be signing up for a newsletter, buying a product, signing up for a White Paper, signing up for a free bonus, etc. But you have to key each of these along with the video to make sure that the actual video is driving the actual action.
I am sharing other information from my other posts below in hopes that this also helps you.
Boot Strapping or Million Dollar Marketing. Here is the formula.
I am adding information below that I have shared with others.
If you were looking for a doctor, you would go to a hospital. If you were fishing you might use worms even if worms disgusted you. You would not use ice cream to catch a fish even if you yourself love ice cream for obvious reasons. The fish nor the customers don’t care what you like or what you want. They only care about what they want. Customers instinctively think “What’s in it for me?” Understanding this is the key to marketing. And understanding marketing is the key to get whatever you want in life or business.
For investors, try contacting owners of existing similar companies. They have more money and experience than you. Have them sign an NDA when possible before discussing your business proposition.
So, here are several of my marketing solutions:
Bonus:
Here is $10,000 worth of information for free and in a nutshell. (each of these proven concepts could actually be worth millions of dollars in the right hands).
I like your idea. As a matter of fact, I will go so far as say, it is a great idea. So...don't give up. But don't keep beating your head against the wall either. You have to get over the wall.
You have to quit focusing on marketing and sales tactics and focus on a strategy. How do you to this? You have to come up with a really solid USP. Why would a customer choose you over others similar companies? Find the answer to this before you continue with your marketing strategy.
Secondly, you need an irresistible offer.
Thirdly, you need to offer an unbelievable guarantee. By doing this and following the directions below on pre-launch and launch you should be a lot closer to getting real solid customers.
I didn't actually invent the pre-launch or the launch. Concert goers are very familiar with winning concert tickets by calling into radio stations or winning VIP treatment, or back stage passes, lunch with a star, the list goes on.
Likewise, if you look at "professional wrestling" or boxing, or MMA, the whole fighting before the fight is just a pre-launch. Unfortunately, even heroin dealers use a pre-launch technique better than most business people. PT Barnum was doing this for circus goers over 100 years earlier. And I can only imagine the pre-launch of the Romans for the Gladiator Fights.
In more recent history, every type of business from Retail Stores to Real Estate companies have used multiple pre-launch techniques. Believe me; tourists are bombarded with Condo deals when they visit Disney Land.
This is similar, but different from lead generation, another power marketing concept along with backend sales techniques (I don't have the enough space to discuss these and other powerful techniques here). But I use these techniques in my own businesses including offering free information packed newsletters and encouraging my clients to move up my sales ladder because it is best for them. Most do move up the sales ladder as their ambition and drive increases. Some move all the way up from the very beginning. Both benefit from this, one just takes longer to receive the benefits. Others will never take a chance on becoming successful.
Okay, to pre-launch campaigns for SaaS platforms, a startup, or any product or service. Simply, come up with a taste of what you have, ask a serious question and answer it. At the end of the end of the first "answer and solution" set the potential client up with another problem that is very familiar to them. Convince them that you have the answer. Follow this technique several times. Most do this repetition 2 or 3 times, but a famous golfer has sent me literally dozens of how to videos in order for me to take the bait.
You might think that giving the answer to a solution makes your product less valuable and your opinion less valuable. If you think that…then you would be wrong. Heck, look at what I have given out in this answer alone. But, this is just the microscopic tip of my business and marketing knowledge. My experience is if you give you will receive. That is…if you know what to give, how much to give, and how to receive.
I am not trying to convince you to call me. Frankly, most people cannot afford to call me and I am very selective about who I accept as my clients. Besides, I am pretty busy with my own businesses and consulting with some very high paying customers. However, I would need more info from you before I could have a greater impact in helping you.
Most solutions involved this: Ask, Ask, Ask, then Ask again.
Concentrate on the 3 M's of Marketing. I have come up with 7 M’s of Marketing, but 3 will do for now. These are Market, Message, and Media. They come in that order.
Who is your target market (customer, clients, buyers, users, etc.)?
Tailor your laser focused message for this target market.
What is the best media mix to get your message to that market?
Here's what you do...first, take steps to make sure that you are actually selling something that a hungry crowd wants like a baby wants milk, then…make an offer that is so incredible that they cannot resist. Secondly, do all the work for them. Make it so easy to make the purchase now that they can do it virtually without effort. Thirdly, give them an incentive to act right now. Fourthly, offer an almost unbelievable guarantee. Fifth, offer a bonus for acting now. There are many other incredible steps in my playbook, but these steps should help the novice to the professional sell anything.
Whether you are selling B2B or B2C, you have to focus on selling to only one person. You can actually sell to one person at a time while selling to millions at a time. These are one and the same. Don't get off track. What we call digital marketing selling is just selling in print. And that has not changed since in the last couple of thousand years.
The secret to success: I have had the pleasure of knowing and working with some of the biggest names in business, celebrities, actors, entrepreneurs, business people, and companies from startup to billion dollar operations. The number one reason for their success is doing what they know and love while doing it in new, creative, and innovative ways.
Ask, Ask, Ask. Have thick skin and learn from each "mistake." In a short while, the market will tell you what you need to do and who and what you need to ask. But get started now, even if that just means asking a contact on LinkedIn.
While you are thinking, you might as well think really big and think of something at least 1% better, newer, or different. And being cheaper is not a winning strategy.
Make decisions quickly and change decisions slowly…unless you are actually going off a cliff.
Remember these two 11 letter words...persistence and consistency. They are two of the most important tools ever invented.
Even better yet, remember my 411 Rule of Achievement – It consists of (4) eleven letter words for super achievement (also an 11 letter word). Here it is, my 411 Rule of Super Achievement:
Persistence and
Consistency can change even the smallest
Possibility into a big time
Probability
Persistence + Consistency =
Possibility  Probability
By the way, I get a lot of people asking me if I can take phone calls for free (a free sample). Sorry, I can’t. I respect Clarity.fm and what they are trying to accomplish. And I wouldn’t if I could. The information that I offer is just too valuable to give away for free. I used to give information away for free and nobody used it. I found that when I charge $3,000/hour people paid attention and actually used my unique techniques, strategies, and tactics. Without taking action on this incredible information or paying someone to take action, you will not succeed no matter how “lucky” you may be.
Treat everybody you talk to and everybody you meet (including yourself) like each is your number one million dollar customer.
Remember this for most people who really want to achieve a dream:
First: Your dreams are important and those who don’t support and believe in your dreams either don’t understand your desire and ambition or they have some other reason (many times reasons they themselves don’t understand) for not wanting you to spend the time and effort necessary to achieve your dreams.
Secondly: If you haven’t achieved your dreams and goals so far, it is not your fault. I know that this goes against what you usually hear, but it is true. Stop blaming yourself. You have a whole world of obstacles that are truly to blame. You only need to figure out how to go over, go under, go through, go around, or go with these obstacles in the direction of your dreams.
Thirdly: Fear is normal, but don’t give into it. Use it to motivate you and guide you.
Fourth: You are right; there are probably some people who don’t want you to succeed.
Fifth: Keep this in mind, there are people competing to get there first, do more, have more, invent what you are considering inventing, or simply trying to win. Believing in yourself and what you are doing is part of a powerfull strategy for winning over your competition.
I also always suggest that everybody at every stage work with a coach, mentor, or consultant. Heck, it works for Tiger Woods, every team in the NFL, the NBA, and etc. We all need guidance and support.
Best of luck,
Take massive action and never give up.
Michael
Michael Irvin, MBA, RN
www.michaelvonirvin.com
PS – Many people have “Upvoted” my answers. Thanks to those who do this. I really appreciated.
Share This on Facebook, LinkedIn, Google, etc. by Clicking Share Below


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