Twitter advertising is an opportunity for your brand to promote its products and reach new users who might be interested in what your brand offers. Considering there are many ultra-simple Twitter ad formats and no minimum advertising budget, now is a great time to consider running your first Twitter ad. Promoted Tweets look a lot like regular Tweets. Promoted Tweets can also contain video and will auto play in users’ timelines. If the video is less than 60 seconds, then the video loops. Promoted Tweets, like this example from Subway, appear in targeted users’ timelines, on user profiles, at the top of search results and in the Twitter mobile and desktop apps. It targets users who do not already follow your brand and can help grow your business’s Twitter following. Promoted Accounts are displayed in potential followers’ timelines. Users can interact with a Promoted Trend in the same way they would interact with any other trending topic. What is different is that the spot a brand purchases will display as ‘Promoted’ for targeted users. When users click on the Promoted Trend, they will see search results for that topic with a promoted Tweet from your brand at the top. In January 2020, Twitter took this ad format one step further. Like this example from Disney+, this ad format complements Promoted Trends by supporting video and GIFS, as well as static images. Currently, this ad format is available in 15 countries. Twitter Moments can be created on desktop and are basically a curated collection of similar Tweets that tell a story. Your brand Tweets as it usually would, then Twitter Promote Mode automatically promotes your Tweets and your brand’s profile. Basically, the first 10 Tweets your brand creates each day are added to a Promoted Tweets campaign and your selected audience is targeted. Twitter Promote Mode also runs a Promoted Account campaign. It costs a flat rate of USD$99 per month, and on average, your Tweets will reach an additional 30,000 people. For your first Twitter ads campaign, you’ll probably want to stick to one ad group. But as you get more comfortable with Twitter ads, split up your campaign into categories to target different audiences, use different creative, or test different budgets and timing. If you choose automatic bidding, Twitter will set your bid to get the best results at the lowest price based on your budget. The targeting options help you choose the right audience for your ad and maximize your budget. Define your audience by gender, age, location, language and technology. The ‘Audience features’ section allows you to target your ad to users based on specific interests like events, interests, and behaviours, and even the specific keywords and TV shows users Tweet about. To help guide you, the interface provides an estimated audience size summary that changes as you add more targeting options to your campaign.
Problems that you might face are as follows:
1. Hashtag Hell: Knowing which elements to use and when is crucial for your campaign. Hashtags may be a great way to join the conversation for organic tweets but in a promoted campaign any engagement with your ads is going to be costing you.

2. Account Bounces: Your profile is the first place they will look, but if they see a few dodgy tweets that you’ve bashed out in the last couple of hours about your Halloween party, they might not be that impressed. A pinned tweet is a great way to look your best and drive this traffic to your site for the next step in your conversion funnel.

3. Wrong time of the day: Promoting tweets at times of the day when your target users aren’t active will also be pretty fruitless. Knowing when your users are active will help you target both organic and promoted tweets at the right time.

4. Sloppy Campaigns: Adding too many targeting options in one campaign is only going to muddy the water. To see how each targeting group is performing you should break them into separate campaigns as much as possible in the time you have.

5. Tweet repetition: Not adding enough tweet variations to a campaign is going to severely limit your reach. Make sure you have enough tweets within a campaign to get maximum exposure.

6. Reporting Boo Boos: With any new platform you are new to you’ve got to be super confident of each metric. This shows all interactions with the tweet and this can mean a big difference to the performance of the campaign.

7. Ignoring Mobile: 75% of Twitter users access the platform through a mobile device. A heavy proportion of people who come to your site from the Twitter platform are going to be expecting a mobile optimised experience. Use the options to target for devices and think about your site’s capabilities or consider a simplified landing page that considers the usability of a mobile device.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath