We are running a campaign and we are at a 30% conversion rate for our landing page, this is click to paypal purchase, is that good? It's a mobile health app to eliminate diabetes.
Hi there. It's hard to tell from the limited information. In general - if the conversion rate is measured by purchase vs visits I would say it sounds good. Perhaps you could share a URL to your landing page?
In order to maximize the conversion rates you can use A/B testing to find versions of your landing page that is more effective. See some of our case studies and examples here http://conversionlab.no/customer-success/