Sudeep Agicent App CompanyApp developer and marketing consultant

Offering App development services to start-ups, entrepreneurs, companies to create new apps and websites. Doing this as my Agency of 30 people known as Agicent App Development Company. - Personal job function include software services sales and marketing, business development, App design and development, offshore team creation and management, cost development, Web promotion using SEO and PPC, affiliate marketing - Personally consult start-ups and newbies for their mobile strategy, development and go to market planning, and marketing plans

Recent Answers

Answering as follows -

1. Apps that do not charge upfront usually draw their revenues from the advertisements.

2. The advertisement process is not something that you manage (unless you've your own ad engine), but you use third party Ad SDKs like Google admob or revmob etc as an integrated service on your app. They don't need your app to be famous before they show their ads, but they start rendering ads as soon as you've 1st user and ads are either based on location or context or user-type or a combination of all of these parameters. So you need not to sell your advertisement space to anyone manually at all, these Ad SDKs (software development kits) do take care of that and ofcourse take their cut.

3. You can, however, think of selling your ad space manually by contacting businesses via various methods once you are actually famous and have meaningful number of active users. You can do so simultaneously with the ongoing Ad SDks. People also use more than one Ad SDKs depending upon their app type and spaces available.

4. The categories you mentioned like gaming, travel and social are actually good in terms of rendering ads. The gaming being on the top.

In gaming, you can not only do contextual or locational ads but also tie up with other games to do cross-app ads, like they advertise your app on their game and when user installs your app they pay them game credits and vice versa. There are several services who facilitate such cross app promotions also smoothly.

The earning depends upon several factors again, starting from number of active users to their time spent on the app daily, then location, then frequency of adds (how many times you show your ads to one single user per session) and so on. But bottom line is the more number of " Active users" (not just the ones who've downloaded) you've the better earnings you'll receive. It can be as low as $ 100 per month or may go beyond 10 K per month.

There are various studies about the ad revenue, and many people say if you show 50 K banner ads per day (to any number of users, 10 K users or less or more) then you'll easily earn $ 75 to 100 per day. Video ads get more click through and therefore more revenue.

Hope the answer helps. Just in case you want to calculate the cost of your app idea development, then feel free to try our App cost calculator here -


Hey Buddy, I've been developing apps since 9 years so I think I can answer your questions -

1. Hire a development instead of an individual, companies are more accountable, have teams, fall back plans and can handle multiple technologies and tasks (like design, front end, backend and so on).

2. Cost depends upon features you need, it can start as low as $ 1500 if you hire an offshore company like us, you may also try calculating some cost range by selecting options and describing your idea on this app cost calculator -

3. Timeframe depends upon features again, though none of the apps I developed in past took more than 10 weeks as for first set of features. The more features you want to involve, the more the cost and time goes up.

This old post might help you as well -

Thank, me later. )

Well, this happens during certain periods with almost every sales person I guess. :) Here is what I'd do (and I do as well) -

1. Send them an email, politely wishing them best, and asking to chose the reason they didn't chose you; give them options like - a) price was super high b) wasn't happy with communication so and so forth. I get a reply almost always to such emails if the buyer is genuine.

Also, you may lately find that most of them were not looking to purchase at all, so don't bother much either.

2. Check the competitive rates, figure out what others are charging for the same work. Need I tell you the ways to do that? :)

3. Just general review your in-sales process (where you send agreements to sign, deal closing documents etc) or probably do a role playing putting yourself in customer's place, and ask you colleague to play you. It sounds interesting, and it works equally good.

At Agicent (my company -, we sell app and web development services, and we always role play to figure out what "Category" of customer would search for which keywords, and then we divide those keywords according to role and work on them (for content, marketing, pitch etc).

Hope this helps.

- Believe in yourself, commit to yourself that either you're doing it or not doing it and if doing it, then anything that comes should be considered as an experience; you shall overcome everything gradually.

- Have something as stress buster in life, relationship, workout, partying, breaks, they work wonder.

- Focus on your customers, if they are happy then you're happy, simple thumb rule.

- Don't think or worry too much, when moments come where you don't know what to do or what do at first, then do what is most easier and in your control.

- Most of the problems that we think of are usually no problems at all, they get disappeared the moment we stop thinking about them, if some don't then they are the real ones needing your attention.

- Do have friends, never be hard on yourself, learn to forgive yourself, understand and really believe that you are doing something good; accept your weakness and appreciate your strength but don't be either too demotivated or even narcissist, find a sweet spot (I'm still trying though) and that's it.

- Be ready to "say" things directly to clients or employees or partners when something is brutally tangled, most of the times people support, if they don't then you know how to deal with them (lol).

- Sales has answer to 150 % of your problems, so do it yourself/ head it yourself. An entrepreneur is the biggest and most committed sales guy you can ever recruit and incentivize so invest in yourself and your sales.

I've had my ups and downs in last 9 years with Agicent App Company ( and many times it felt like I was going no where, but then I restored to doing the minimum thing I could do and somehow it worked so far. I don't follow all what I "preached" but I believe if we do a part of these points at times of trouble (you don't ask the question you did in good times!), they really help.

Lots of strength and peace!

mocqups, mockflow, flinto, balsamiq, marvelapp, invision and many others, with a single google search you can find plenty of such app wireframe creation and prototyping tools.
Some are good for even laymen, some are better for people already know some designing.

If nothing works, then drawing on plain paper and sharing with designer/ developer would be sufficient as well, though in this case you'd need to rely on designer/ developer's creativity on the top of your rough designs. We've many clients who just gave us an idea and couple of sketches depicting app's flow and we made whole good apps out of it.

We've compiled a list of 10 mobile mockup creation tools at this link, I hope this helps you more.

I've written a whole big blog post on this topic some weeks back, have a look at

You can start with as simple as doing google search the idea and see how many competitors are already there, and if there is no one at all, and then can go doing as complex researches as doing competitor's analysis, using tools like keywords planner, vima, ideasquare etc, and also take help of your friends.

You need not to, you can very well be a seller of a mobile app in individual capacity, you should go to register yourself as a company (developing & selling apps) only when you've a regular team that needs salaries, or your investors specifically want you to do so.

In initial stages, all you need is an app developer time like the one we offer (if you don't develop yourself), a developer account on itunes and google play (so that you can host the app in your name), and a bank account attached to those store accounts.

It is not much difficult to migrate your individual store accounts to enterprise one once you've a company ready in future, so don't worry about these things and focus completely on development, marketing, and user retention of your app project.

So far as type of company is concerned, you can settle for LLC and keep it lean until you change in future for Inc.

I figured "school fieldtrip organizers" as the first keyword after seeing your description, and then you can prefix or suffix this phrase with your location/ specific area like "School trip organizers hannover" and so on.

You must be having atleast 1 competitor in your country or in the world (I found many after searching for the above keyword) and then you can see which keywords are they targeting by either checking their source meta or using google keyword planner.

I got many combinations already by doing so (in 1 minute) like:-
1. School trip agents
2. ideas for school field trips
3. school fieldtrip ideas nearby
4. School fun activities organizer
5. School field trip experience

and then so on, and since your business looks highly location specific then do consider adding location name in your targeted keywords.

I can help you more should you ask for, with all this info.

Secondly, all these SEO tactics are for inbound lead generation and I'd suggest you to do consider outbound tactics at the same time since it is relatively new business offering and reaching out to your customers proactively instead of waiting for them to come on site is more important and i believe you know this, I'm just emphasizing.

For my business of App development (, I rely on more human-like keyphrases through instead of what google planner might suggest, it is good to measure the volume of search though.

So a combination of tactics and tools would work, instead of just one way.

It depends.

if minor branding changes mean = changing the logo, putting new labels then its not a job of more than couple of hours (or even lesser than that).

If minor branding = logo change, change of whole skin, layout then it can be a little longer job.

It also depends upon what kind of contract you have with the App developer, like if they cover this "white labeling part" already in the cost or its a new demand from your side.

Everyone likes or needs quotes at one point or another of their pro/ personal life.

My experience - I develop apps for people like you, and own this App development company, and here's my take specific to your question:-

There is a potential, but you need to offer "either the same thing in different way" or "different thing in different/ same way" w.r.t what's already there in the market. It could be some associated new features along with quotes, or something more personalized offerings (based on mood etc), and ofcourse with some "FRESH" content. May be you allow users to put their quotes also, and publish to community for vote up/ down etc.

Also,don't miss the most important aspect (that many in this business miss) of rolling out new features frequently, and engage customer proactively (by fb groups, notifications, analysing their data and suggesting them something, allowing them to contribute to the app by blog/ comments etc). Basically, a sense of "community" needs to be achieved, and then you can figure out many revenue intersections (when you've great no. of Daily Active users).

Some common revenue streams are advertisements, in-app purchases (of any premium content etc) or even 1 time fee. Some little uncommon could be gaining sponsorship from business related to what you offer (for example book publishers, therapy providers etc, whoseover thinks their target user group uses your app).

I'm glad to discuss this at length with you, and brainstorm together should you feel so.

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