Sajin RajanCo-founder & Director at Epixel MLM Software

“Spreading the light & booming up easiness”, CFO and co-founder of Epixel MLM Software, programmer, direct sales plan consultant, crypto investment advisor, e-commerce enthusiast.

Provides complete customized solutions for direct selling and network marketing businesses.

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To promote products through an MLM business involves leveraging a combination of marketing techniques and personal connections to reach potential customers and build a thriving network of distributors. The following tips can help you out in order to educate, generate interest, and encourage product purchase among your customers:

1. Build strong relationships with customers by understanding their needs and preferences. Utilize lead prospecting tools to find promising leads (, qualify them through lead funneling and scoring, and manage interactions effectively through customer relationship management systems.

2. Offer value to customers by curating products according to the needs and specifications of the customer with high-quality elements. Improve CLTV and customer retention with customer-centric loyalty programs, referral programs to optimize brand advocacy, and omnichannel loyalty management.

3. Use social proof by encouraging satisfied customers to share their reviews and feedback on various social media platforms. Make good use of active customer review and rating system, social referral campaign, and social listening tools.

4. Focus on product education by informing customers at every stage regarding each product, its features, benefits, and every other minute details. Tools like Learning Management Software (LMS), product demonstration videos, and online product catalogs might serve the purpose.

5. Leverage technology by designing stringent marketing campaigns and automating them. Make sure to utilize automated email marketing campaigns, social media marketing, and multi-channel composer and omnichannel marketing as a part of your product promotion strategy.

6. Embrace data-driven decision-making by analyzing and identifying customer behavior. Leverage on sales data analysis, customer behavior data, and market analysis to drive better results.

7. Invest in training and development for sales representatives by training them to envision success from the brand’s perspective. With efficient training modules, structured onboarding, and individual distributor support, distributors will become the face of your business.

8. Use targeted marketing campaigns by leveraging data and tweaking marketing strategies to suit customers segment. Rely on customer rewards and loyalty, state-of-the-art mobile app, and data-based customer segregation to take your business to newer dimensions.

9. Encourage referrals from satisfied customers by encouraging customers to share feedback or bring in a referral. To build referrals make use of tools like Customer Referral Program (CRP), social media sharing, and more satisfied customers.

10. Provide exceptional customer service by focusing more on building a robust customer relationship. Automated support tickets, chatbots, and real-time customer feedback tools make customers realize how much your business values them.

For a deeper dive into best practices for MLM sales, including building a strong network and distributor training, visit this helpful resource:

In short, promoting products through an MLM business requires leveraging the power of network, fostering strong customer relationships, and providing valuable training and support to distributors.

By following these tips and leveraging the resources available, you can develop a comprehensive strategy to promote your MLM products effectively.

For any business, understanding its core aspects and gaining skills to excel in them is necessary. In the case of MLM or network marketing businesses, it is necessary to have skills, strategies, and commitment to the business in order to grow the network and efficiently scale the business. The seven tips that are crucial for success in network marketing business are,

1. Finding the right brand – Research extensively and choose a company that resonates with your goals and ideologies. Make sure that the company is credible, transparent, has an efficient compensation plan, abides by federal laws and supports distributors and customers from time to time.

2. Building novel relationships – Network marketing being a business that revolves around building networks and relationships, it is important to focus on finding the right leads ( through efficient lead generation, identifying their needs and offering the right solutions.

3. Continued learning and skill enhancement – Keep distributors and customers informed about the products and services that the company offers. Help them stay updated about business strategies, industry trends and competitors to help them overcome challenges. Train them personally and professionally through training modules, books and mentoring programs.

4. Constant communication – Build a robust communication platform where dialogues are encouraged to clearly convey messages to and from the business to distributors and customers and vice versa. Understand customer or distributor concerns and be sure to attend to them promptly to create a lasting relationship.

5. Stay consistent – Right from onboarding, be sure to stay focused on your goals. To yield success in the network marketing business, it is important to put in continuous efforts to promote products, follow up with leads, and add downlines to enhance sales and revenue.

6. Deliver value – Beyond making sales be sure to deliver value through your products and services to your customers and team members. Provide support, information and guidance to help them achieve their goals, which would not only help gain customers but a loyal partnership in the long run.

7. Building a community – Share knowledge and ideas to build a community that can back each other. Develop leadership skills to encourage and support team spirit, create collaboration and building a successful community.

Direct selling and network marketing businesses largely revolve around networks that are spread across diverse demographics. And hence, to succeed in the sector it takes hard work, dedication, and perseverance to build a successful network marketing business.

The key features of MLM software are crucial for giving MLM businesses the tools they need to stand out and succeed in a tough market. These features help in essential business operations starting from streamlining compensation plans to seamlessly integrating with ecommerce platforms, and there’s more to it.

1. MLM compensation plans

It’s pretty clear that MLM compensation plans really have a big impact on how businesses operate in multilevel marketing. Once a particular compensation plan is chosen, it can be customized to fit a business requirement and align with its expected profitability goals. Regularly keeping an eye on the compensation plan helps MLM organizations spot any problems that might slow down their business.

When one talks about the key advantages of MLM software, then the first one to point out is its flexibility. This means that a single software can be restructured to any compensation plan as and when needed by the businesses throughout their journey. This also cuts out the hassle of repurchasing software.

2. Commissions and bonuses

Again, commissions and bonuses are the very fundamental aspects of every network marketing business. So, an MLM software ensures that this foundation is well-maintained.

MLM organizations can either create, adjust or manage commissions and bonuses as they like or based on their chosen plans. They make sure distributors get paid correctly and quickly by either using MLM software with a commission calculator or integrating it to their current system.

3. Back office features

MLM platforms are known for the features that can be tailored to all user roles—whether they’re admins, distributors, or customers. It's a one-size-fits-all solution. In here, back office features are set for various user roles with the help of alternate log-in options.

As these technology platforms are purpose-built, they’re are also capable to customize themselves in order to fulfill the unique needs of individual users.

4. Distributor tools

It's clear that the MLM software helps distributors to ease their tasks when it comes to managing their business as well as customers. While another merit is that it also offers training and self-development modules to level up their skills.

The MLM platform can be structured in a way that it is capable to assign distributor tasks, establish goals, and customize training in order to refine each of their skillset. This results in distributors turning into effective sales leaders in the marketplace.

5. Ecommerce

For all MLM businesses looking forward to venturing and establishing its name beyond borders, an online store becomes an indispensable tool.

MLM software platforms have got this built-in ecommerce module that lets entrepreneurs and distributors easily manage their online stores and inventory. In addition, they make it a breeze to integrate with popular platforms like Shopify, WooCommerce, and Magento to create their own estore.

On top of what we've covered, MLM software also offers promotional tools, distributor reports, training tools, admin features, internationalization options, and seamless integration with third-party tools. These features are there every step of the way, ready to offer ongoing support and ensure your MLM business runs smoothly. For further insights into the features of MLM software, visit this MLM software buyer's guide ( and gain an in-depth look.

Having been in the direct selling and network marketing business for over a decade, I think that a successful network marketing business is built when strategic planning, effective communication, continuous learning, and consistent effort are put together. Moreover, the first and foremost thing to do is to set clear-cut goals whether short-term or long-term which includes objectives that would aid personal development, team building, and has a straight financial intent that helps keep individuals focused and engaged at the same time.

The next important aspect is to build your own network by connecting with people across your channel whether offline or online. One could leverage the potential of networking events, make use of social media platforms and from one’s own personal contacts to have a team that is supportive and encouraging at the same time. At all this, one fundamental aspect is to choose the right brand that offers products and services with value and morale. Ensure that the company is transparent, fair and equitable in terms of its compensation plans, leadership and operations.

At any given point in time, for any business, customer-centricity holds prime positions. Hence, prioritize delivering outstanding customer service for your customers, devise a feedback mechanism, be open to criticisms and concerns, and most importantly address them promptly.

Like they say, there is a rise to a fall. The business sector is quite challenging, and the outcome need not always be a success. However, it is important to stay focused, positive, and consistent with what you are doing. These strategies shall be used as a blueprint to structure a successful network marketing business.

For further insights and tips on network marketing success, consider exploring this insightful blog ( It offers valuable guidance to help structure a successful network marketing business.

After going through your questions, I feel Epixel MLM Affiliate Management Plugin ( might be a better option for you. Here’s why.

MLM Affiliate management plugin can manage your entire affiliate network, commission payments with customizable compensation plans that align with your goals. Features such as affiliate sales tracking and automation tools help streamline your operations.

Genealogy tree helps you visualize your entire network in one single tree view with basic details of all your affiliates. It can also equip your affiliates with a replicated website which is an individual website which can be leveraged for product promotions.

About your concern on commission percentages for different product types and categories, with an MLM affiliate management plugin you can seamlessly customize and manage commissions for different products and affiliates.

Also, the MLM Affiliate Management Plugin supports all popular open source platforms including WP Shopify, WooCommerce, OpenCart, etc. Social media integration available in the plugin can help you streamline your reward efforts on the platforms into your affiliate MLM system.

Additionally, You can integrate any compensation plan at any point to adapt to the changing business needs.

Pairing bonus in a binary MLM plan is calculated based on distributor sales volume. Distributors receive pairing bonus on achieving balanced sales volume on each leg. This again depends on the compensation plan and payout structure of various MLM companies. Most MLM companies consider weaker leg sales volume to calculate pairing bonus for its distributors. Companies may also choose to pay commissions based on sales or pairing ratios. The common pairing or sales ratio in the binary MLM plan are


1:2 or 2:1

3:2 or 2:3

I think demonstrating this with an example can help you understand the concept better.

Consider a binary network that has accumulated 1100 sales volume on the left leg and 1111 sales volume on the right leg. Let us also consider that the company has adopted a pairing bonus that is set to a 1:1 ratio with a commission percentage of 10% for every 100 sales volume and the payout cycle set on a monthly basis,

The distributor will receive 11*10=$110 as commission as there are eleven 100 sales volume pairs in the left leg. The remaining 11 sales volume is added to the right leg and carried forward to the next binary payout cycle.

In the instant pairing binary payout cycle, pairing bonus will be paid out once both the binary legs complete the 1:1 bonus ratio that is 100 sales volume in the right and left leg.

Hope this helps. If you need to know more about the binary MLM plan, its commissions and bonuses, this article ( might help.

Multilevel marketing, also known as MLM or network marketing, operates as a business model where independent distributors or salespeople generate income by selling products or services directly to customers and also recruiting new members to form a sales network.

Network marketing follows a hierarchical structure involving uplines and downlines ( Here, the upline or sponsor refers to the individual who introduces a new member into the network. On the other hand, a downline refers to the network of distributors that have been recruited by an existing distributor into the MLM company. Within this system, the upline earns a percentage of the sales generated by their downlines, fostering an interconnected network of individuals driving sales and team building efforts.

MLM businesses operate by employing MLM plans ( that encompass different compensation structures, spanning binary, unilevel, matrix, board, monoline, generation, and their hybrid adaptations. The choice of a plan may vary based on the company’s profit expectations and the sector of its establishment. Failure to monitor this plan adequately and a lack of analytical business practices could potentially result in the formation of a pyramid scheme.

In this context, MLM businesses must ensure transparency in their compensation plans, provide adequate training and support to distributors on making earning claims, and adhere to legal and compliance guidelines. By prioritizing ethical conduct, MLM businesses can build a positive reputation and contribute to the building of a sustainable business model.

MLM also taps into the inherent power of word-of-mouth marketing, leveraging the authenticity and trust that individuals have in their personal networks. By empowering individuals to become brand advocates, MLM offers a unique blend of flexibility, scalability, and residual income potential. Within this structure, individuals are empowered to pursue entrepreneurial opportunities while working at their own pace and space.

WordPress MLM plugin features like commission management, distributor network management, payout management, compensation plan management and automation of marketing activities such as lead generation, sales prospecting, and customer relationship management will help you integrate and manage a resourceful MLM network in your business. It can seamlessly integrate ecommerce and MLM elements into your business if that is what you’re looking for. But, first analyze your business requirements and look for plugins that offer customization of MLM features.

WordPress MLM plugin from Epixel (, a direct selling technology company, can help you streamline your business with MLM features. It has advanced features such as prospecting tools, commission management system, distributor training module, promotional tools, and an efficient compliance management system. New age features such as gamification, personalized training and interactions, and customer support modules are integrated to help MLM businesses gain a competitive edge in the rapidly evolving global marketplace.

The WordPress MLM plugin also includes industry-standard security features that secures customer, distributor, and organizational data and allows all third-party integrations for businesses to operate seamlessly. The plugin supports all MLM compensation plans and commission structures to accommodate changing business requirements.

Most WordPress MLM plugins offer businesses support to manage their wide distributor networks with exceptional features to engage, entertain, and encourage distributors to be more productive. From onboarding new distributors to retaining existing customers, an MLM plugin has all the features that a standard MLM software can offer.

Multi-level marketing is a direct selling marketing model with a very good potential to expand businesses. It offers entrepreneurial and substantial income opportunities for individuals irrespective of age or qualifications. The MLM industry has also seen numerous individual and corporate success stories that stand as a testimony to the potential of the industry.

A detailed analysis of launching and managing an MLM business is well outlined in this blog article (

Choosing a reliable MLM software provider can also help you in streamlining your business operations. It can simplify complex MLM processes such as lead generation, commission management, distributor management, customer acquisition, and retention thus making your task of managing the business easier.

Unethical businesses exploit the model to trap individuals for financial gains. This has cast a shadow on the business model putting it under the constant scrutiny of regulatory authorities. Industry bodies such as direct selling associations and the Direct Selling Self-Regulatory Council regulate businesses and individuals toward maintaining ethical business practices. Hence while thinking of launching a new business in the industry, it is important to make sure your business aligns with industry-standard compliance and legal regulations. You must also focus on upholding customer satisfaction and implement effective strategies and tools to foster a positive and productive business environment.

To be unique in e-commerce business, one has to stand out from the competitors by offering unparalleled features and services. You need to ensure that you cater to your customers' needs and demands so that they keep coming back. Make the shopping experience as convenient as possible and it can greatly increase traffic and sales.

Ecommerce platforms can be developed by integrating several innovative features. These features are built in such a way that they add a great boost to your traffic and sales thus bringing in more revenue.
Read more on such features that can be integrated into an e-commerce platform at

Implementing techniques to optimize your business for mobile platforms, a neat and clean dashboard that can be personalized as per user interests, intelligent analytics that can help to strategize new schemes to attract more customers, dedicated standalone payout system capable of performing mass payments simultaneously are some must-have features on your online shopping platform.

You can ensure the engagement of different users in online businesses such as admin, vendors, and customers by offering role-based profiles to meet their every requirement.

Several platforms also offer multi-vendor systems that help them to build their own shopping site and brand, merge or migrate different businesses, etc. Such features are a great way to make sure your e-commerce platform remains unique and innovative.

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