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Calculating Startup Equity Splits

In this section of our Equity Series, we cover the seven key elements that we’ll use to create a fair equity split.

How to Split Equity

Most startup Founders just split their equity once and live with it — but that's not how it should be. In this section of our Equity Series, we'll discuss how to avoid doing a one-time equity split and provide more context as to how to split Founder equity more fairly.

Splitting Equity Today

Dividing equity between each co-founder tends to be one of the biggest mistakes we make. In this section of our Equity Series, we'll explain how to divide Founder equity in a way where we split equity fairly, not just based on future contributions but actual contributions.

The Customer Acquisition Slide

Our Customer Acquisition Slide in our pitch deck details our acquisition strategy for new customers. Defining a marketing growth strategy will be inherently linked to our customer acquisition cost for new customers and the key metrics in how we convert them.

Startup Traction

Startup Traction is your opportunity to tell investors how far you've taken the business up until this point. In this section of our Funding Series, we walk through how to show progress in the critical startup areas to set you apart from the competition.

Key Investor Pitch Assets

In this section of our Funding Series, we'll look at 6 assets a successful business will use to raise funds and then go a bit deeper into some pitch deck examples and some key points that will help you raise money from prospective investors.

How to Ask for Funding

There are lots of really bad ways to ask for capital for your business and a few good ones. In this section of our Funding series, we are going to focus on the good ways to ask for capital that will spark interest from investors!

Customer Segmentation: A Step by Step Guide for Growth

In this section of our Funding Series, we will show you how to use customer segmentation to improve customer service, customer experience, customer relationships, customer retention, and customer feedback.

The Financials Slide — Pitch Deck Perfection

Most pitch deck financial projections wind up being incredibly hard for potential investors to understand. In this section of our Pitch Deck Series, we're going to provide you with a killer financial projections slide template that's easy to use and will impress investors.

Operating Model

A good Operating Model focuses on showing that you’ve thought carefully about how your processes will handle critical costs and streamline operations across business units. In this section of our Funding Series, we cover everything you need in your Operating Model.

Revenue Model

Your revenue model can be broken down into two areas — how you will make money and how that plan will scale. In this section of our Funding Series, we'll dig into how you’re going to talk about the mechanism of how your revenue model works.

Startup Market Size

The Market Size explains just how much potential for growth your startup has. Investors want to know you're solving a painful problem in a giant market. In this section of our Funding Series, we are going to unpack how to go about estimating and presenting market size.

What's a Startup Pitch?

There are two ways to think about your pitch – the short pitch and the long pitch. In this section of our Funding Series, we’re going to walk through each element one at a time, to give you the best way to truly understand the full anatomy of a business plan, and by way of that, every other type of investor document you will need to create successful pitch decks.

The Funding Slide — Pitch Deck Perfection

The Funding Slide is the final slide of a pitch deck, where Founders transition from pitching investors to making the big ask. In this section of our Pitch Deck Series, we will cover three critical factors to include on this slide and share the "perfect" funding formula that is key to a stunning pitch deck.

Pitch Deck Traction Slide | Pitch Deck Perfection

The Pitch Deck Traction Slide helps showcase early traction when we pitch investors. In this section of our Pitch Deck Series, we will walk through some common traction slide examples showcasing user growth, growing revenue, and scaling active users.

The Pitch Deck How it Works Slide — Pitch Deck Perfection

The "How it Works" slide is where we begin explaining the mechanics of our solution in a pitch deck presentation. In this section of our Pitch Deck Series, we'll explain how the best pitch decks walk venture capitalists and angel investors step-by-step through their products.

Market Size Slides | Pitch Deck Perfection

Of all the slides in a pitch deck, the Market Size slide is what potential investors use as a make-or-break decision. In this section of our Pitch Deck Series, we share the best practices for how to present the market size slide and how to do market sizing.

The Solution Slide — Pitch Deck Perfection

The Solution Slide in an investor deck explains exactly how our startup company will solve the issue we set up in our Problem Slide. In this section of our Pitch Deck series, we'll walk you through the formula of the best decks in a single slide you can easily replicate.

The Pitch Deck Problem Slide

The Problem Slide is the single most important slide in the entire Pitch Deck. In this section of our Pitch Deck Series, we go over everything you need to know to create a Problem Slide to grab investors' attention.

How to Contact Investors

You’re now ready to conquer the final frontier: actually engaging with potential investors. But how exactly to go about it? In this section of our Funding Series, we break down the investor outreach process at every turn so you can tackle this head-on in the wild with confidence.

The Investor Email Pitch

A great Email Pitch won't guarantee you a meeting with an investor, but a bad one will definitely prevent one! In this section of our Funding Playbook, we share how to craft the perfect Email Pitch to increase your odds of an investor's response.

What is a Startup Accelerator?

In this informative article, we explain what accelerator programs actually do, who they help, the pros and cons of joining one — and some new alternatives to the traditional startup accelerators.

Investor Introductions: How to get them

Before contacting a potential investor, we want to find the best way to make a warm introduction. In this section of our Funding Playbook, we cover what you need to know about getting investor introductions, and what to do once you get them.

Investor Outreach

The path of raising money is not linear. It’s a series of starts, re-starts, step back 3 paces, and so on. In this phase of our Funding Series, we talk about Investor Outreach and everything you need to know to get your investor strategy started off right.

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