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How to Contact Investors

You’re now ready to conquer the final frontier: actually engaging with potential investors. But how exactly to go about it? In this section of our Funding Series, we break down the investor outreach process at every turn so you can tackle this head-on in the wild with confidence.

The Investor Email Pitch

A great Email Pitch won't guarantee you a meeting with an investor, but a bad one will definitely prevent one! In this section of our Funding Playbook, we share how to craft the perfect Email Pitch to increase your odds of an investor's response.

What is a Startup Accelerator?

In this informative article, we explain what accelerator programs actually do, who they help, the pros and cons of joining one — and some new alternatives to the traditional startup accelerators.

Investor Introductions: How to get them

Before contacting a potential investor, we want to find the best way to make a warm introduction. In this section of our Funding Playbook, we cover what you need to know about getting investor introductions, and what to do once you get them.

Investor Outreach

The path of raising money is not linear. It’s a series of starts, re-starts, step back 3 paces, and so on. In this phase of our Funding Series, we talk about Investor Outreach and everything you need to know to get your investor strategy started off right.

How to Find Investors

We’ve spent this phase of the Funding playbook shedding light on key challenges of finding investors to show you how to break this process up into super digestible steps and begin knocking out your own investor selection starting today.

Understanding Startup Investors

When your startup is ready to raise funds, the first steps are understanding each fundraising stage (where your startup fits), and which type of investor suits that specific stage. We dive into all this in the first section of Phase Two in our Funding Series.

Convertible Debt for Startups

Convertible Debt is a “loan” that converts into an equity investment at some future date at or below a specific Valuation Cap. It’s a popular way for early-stage startups to raise money versus a traditional equity funding round. Continue reading to understand how it works in further detail.

Equity Funding for Startups

Pursuing equity financing means that in exchange for the money they invest now, angel investors or venture capitalists will receive a stake in your company and its performance moving forward. But there's a lot more to detail to cover, so let's go over it together.

Debt as Startup Capital

Debt is the most common type of financing however it only works if you have assets that can collateralize the debt in some form. Continue with us in this section to learn everything you need to know about debt as startup capital.

Startup Bootstrapping

Bootstrapping is the way of life for entrepreneurs. For every great company (even the funded ones) there is a great story about how the Founder leveraged some form of Bootstrap Capital to get the company out of the gates. Keep reading to understand all the different avenues of bootstrapping to see what will work for your startup.

Does Having a Diverse Team Really Matter?

What is team diversity? Why does it matter? And how can you build a diverse team, from the ground up?

Everything You Need To Know About Pitching Investors

Everything you need to know about how to create a successful investor pitch that will get money for your startup.

What Is Product Design? | Startups.com

Everything you need to know about product design, from what it is to how to do it.

What Is Product Differentiation?

Everything you need to know about product differentiation.

The Secrets to Crafting an Irresistible Elevator Pitch (With Examples)

Everything you need to know to write a compelling elevator pitch, with examples.

The 20 Best Startup Podcasts for 2020

Not sure what you should be listening to in 2020? Here are the best startup podcasts, ready to join your playlist.

How to Create an Effective Product Strategy

How to create a great product strategy and connect it with your product roadmap.

What is a Product Roadmap?

Everything you need to know to create a great product roadmap.

What is Lean Business?

Lean startup is part of lean business -- but it's about a lot more than that.

Sales Prospecting 101

Everything you need to know about sales prospecting.

Customer Segmentation for Startups and Small Businesses | Startups.com

If you're going to effectively market to your consumer base, you have to go through customer segmentation. Here's what it is, and how to do it.

What do Startup Founders Need to Know About the Product Development Process?

Everything you need to know about the product development process for startups.

How to Create a Founders Agreement for Your Startup

Everything you need to know about founders agreement, to what they are to how to create one.

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