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Startups is the world's largest startup platform, helping over 1 million startup companies find customers, funding, mentors, and world-class education.

Articles

Creating A Go To Market Strategy

A "go to market strategy" outlines how your startup plans to deliver your product to your customer and achieve competitive advantage.

How To Create A Business Model Canvas

Learn how to use the Business Model Canvas to analyze your business and create a guide for moving your company towards success.

How Startup Funding Stages Work

From pre-seed funding to Series E, here's how each startup funding stage works.

Everything You Need to Know About Product-Market Fit

Everything you need to know about product-market fit for startups, from how to find it to how you know you have it.

Sole Proprietorships: What You Need to Know

A comprehensive guide to Sole Proprietorships including how to form one step-by-step, advantages and disadvantages, examples of famous companies, and more.

Revenue Model

Your revenue model can be broken down into two areas — how you will make money and how that plan will scale. In this section of our Funding Series, we'll dig into how you’re going to talk about the mechanism of how your revenue model works.

The 5 Types of Startup Funding

There are a lot of options to consider. Let's explore the 5 most common types of startup funding, with links to more detailed explorations.

What Is Startup Funding?

What is startup funding? Well, it's the money needed to launch a new business — and it can come from a variety of sources, but mostly from these 10 sources.

It's Complicated

The Co-Founder of Yahoo talks about how he pulled off one of the best investments in tech history, what he’s doing now, and how to win in China.

Nice Guys Do It Better

The Co-Founder of Lyft shares his plans for growth, how his team has intentionally built company culture and finding success in the cut-throat ride sharing industry.

Walk the Lyne

The President of BBG Ventures discusses ways to improve tech's work culture and shares her thoughts on investing, entrepreneurship, and female role models.

Slacking Off

The founder of Slack talks about how he created Flickr and Slack out of the ashes of failed projects and shares tips for achieving a billion dollar valuation.

The Glass Is Half Full

The founder of Warby Parker shares secrets of building company culture and why startups should think about branding from the get-go.

Facing The Music

Pandora cofounder Tim Westergren and CTO Tom Conrad discuss early challenges, the tensions between streaming services and artists, the arduous battles in Congress, and share some crucial advice to help other entrepreneurs get through tough times.

Small Business Startup Loans: What You Need to Know

A comprehensive overview of the main types of small business loans you might run across as you’re figuring out the best option for financing your startup.

Making Prototypes in China

Making prototypes in China is a cost-effective way to test your product idea before selling it to consumers. In this article, we will explore the steps needed to create a prototype in China with advice from members of the Startups.com community.

How to Start a Crypto Startup

Crypto startups are mysterious and intriguing. There's no guessing why so many have been created in recent years. But how does one go about launching a crypto startup? We're glad you asked. Keep reading for more.

Idea Validation Process: The Elevator Pitch

In this section of our Idea Validation Series, we explain how to refine the learnings from the previous sections into a polished Elevator Pitch and continue our startup idea validation.

Idea Validation Process: Customer Discovery

In this section of our Idea Validation Series, we cover how to use customer discovery as a methodical approach to ensure the product idea you’ve identified aligns with what potential customers actually want at a price they are willing to pay.

Idea Validation Process: Expert Validation

In this section of our Idea Validation Series, we share how to identify credible experts and get critical feedback about the viability of your startup idea.

Idea Validation Process: Overview and Introduction

Idea Validation should always be the first step for every Founder who is considering pursuing a startup idea. In this section of our Idea Validation Series, we discuss how to take an "interesting idea" toward a final product.

Startup Equity Mistakes to Avoid

The sooner we understand the challenges before we split equity the better. In this section of our Splitting Equity Series, we cover the three common mistakes every co-founder runs into, and what to do to avoid them.

Splitting Startup Equity — Introduction

There are lots of reasons we mess up dividing equity, but it really comes down to just two that matter. In this section of our Splitting Equity Series, we’re going to identify and isolate each of the key issues in splitting startup equity in a young company.

How to Recover Startup Equity

When it comes to startup equity distribution, giving away a startup's equity is easy. In this section of our Equity Series, we discuss the hard part: how much equity we get back (if at all).

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