Not sure about VC, but I know for a fact the private equity firms do this. It's usually in the context of a "standard operating procedure." I worked in two companies owned by a leading tech PE firm, and they had a standardized tech stack (with specific vendors) that we were expected to use. Using anything else needed to be approved. This was actually a good thing, because.. It came with enormous discounts. Be prepared to have an incredible value proposition AND discount like crazy. If you can pull it off, it's a consistent flow of clients without sales acquisition costs.

I'd go through an inicial test phase using programmatic media buying to identify a few insights first. With that, I would probably target the most efficient channels and set up an inbound strategy to capture​ leads. I would also try Google AdWords, but I can see that being costly. Facebook interest targeting would be something to try, especially if there are user groups related to the specific medical conditions you need to target. To get to a more specific strategy or tactics, I would need to have more concrete information... Hope that helps!

The struggle is REAL! MDs used to get paid by Pharma labs to get their attention (real life exemple: $30-80 just to fill a tiny online form). To my experience (consulting & entrepreneurship in healthcare/medtech), I would say that most MDs do not like emails, social media or cold calls. The best way to have their attention is to get recommandation from other professional... Maybe you should try to contact some specialized medical associations or communities (dedicated groups on LinkedIn, experts on Clarity / Quora, etc.) Hope that it helps!

Unfortunately implicit bias is a reality which exists with regards to race, and lots of other things including height, voice, weight, sex, etc. While society is slowly learning and trying to suppress those biases, they will always exist to some extent, because they're derived from some of the fundamental neural mechanisms by which the brain learns (i.e. generalizations and correlations). To get past these biases you have to "get your foot in the door" of people minds, to get to the point where you have the opportunity, and the time to demonstrate to them that their biased feelings about you are incorrect. Here's what I'd recommend: 1) Find people or organizations that are unbiased. There are plenty of people with less, or no bias, and some that may even have a bias that works in your favor. Work your way up in these circles, getting the most prestigious jobs and associations that you can by doing quality work and showing your value. Build a reputation and get personal referrals from them to make it easier to get your foot in the door with more biased people later on if needed. 2) When dealing with biased people, don't walk into situations with the mindset of "I'm a black woman with mental illness", walk into them thinking, "I'm the right person for this and I'm going to prove it". You may have to do more work than others, but realize that that means that you have to be stronger than the average person to get past them. Be proud of the fact that you're getting stronger than others, instead of feeling sorry for yourself about it. 3) Once you have built up that reputation, you could start making your personal characteristics part of your "personal brand". Be openly proud about being a black woman with mental illness that's built a reputation and gained success. Put it on your webpage, write a book, blog, do interviews, etc. Note: I'm a white male, but I have a background in neuroscience and psychology and I've experienced and witnessed bias too. I wouldn't directly compare any of my experiences to yours, but hopefully my suggestions might be helpful, best, Lee

Always best to do business design with multiple exits strategies. So one strategy will be to liquidate/sell your company to another person or entity. And... Be sure you design in cash flow from day one. Many businesses are fake. There's no monetization scheme. The company theme song is "Money for Nothing". Design in monetization from day one + you can hold or sell as you please. No pressure to do either.

Primary Marketing Rule - Everything revolves around benefits, not features. People pay for benefits. If you write a course about programming using some tech like React or Django or Node... likely your income will be much lower than starting with a benefit. So... A benefit might be.. "How to tool a high traffic Websites to churn cash like a big dog." So this is the benefit, then you "chunk down" from there. First work out how to create a high traffic site, fast + stable under massive load. Then write your course. Hint: If you're going to write a course + likely to live well off your course sales, make sure your title contains one or more of the following keywords... WordPress or SEO Here's how to pick your course title keywords. Ask tech conference producers the titles of the most attended talks. This is how I picked my areas of focus years ago. I asked Shawn Collins (Affiliate Summit) + Brett Tabke (PubCon) what people attended, since each of their conferences have multiple tracks. They both said, given any two talks, whatever talk had WordPress or SEO in the title always "pulled better" (more people in room) than any other talk. Be sure to always start with a benefit + money first, then design your course from there. Hint: You'll get rich from courses about WordPress site design + likely stay poor writing React/Django/Node courses.

Hello! Aside from the typical website platforms, I would recommend using Twitter's hashtags and user handles. Try following and using the ones that your potential prospect or otherwise ideal partners would be following and start sharing about your work, your progress, and outreach for a potential partner. If possible try to be local when doing so. But obviously, some to use include Startups.co, Basecamp, Inc 500, yesPHX, BetaBulls, MPV, Lean Startup, Lean Methodologies, TechCrunch, etc.

Hello, my first question to you would be - why podcasts? Did you get on that because they were the easier to get started with or did you have a strategic reason for focusing on podcasts firsts? With that said, your product is not a straight forward promotional material - meaning you can't just take nice photographs of it and give it a catchy phrase and expect it to catch enough interest to get buyers from a magazine print. Podcasts do allow you enough time to talk about your book(s) or expertise but depending on the podcasts promotional outreach and your own for each time you show up in one - there might not be enough traction there. My name is Humberto, I'm a competitive strategist and have been helping entrepreneurs and business owners for the past 10 years or so, while in most recent years we've added not just consultation but the execution of marketing campaigns for www.Unthink.me. My suggestion would be sharing your expertise through your website, having a blog where you share mockup case studies, chapter sections, build it with good SEO, creating videos, etc. that you control and can share on social media. Inbound and Growth Hack Marketing (which is what you need) is a combination some authors have used to get attention to their content and get people to buy. The idea is simple enough but the execution is key.

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You could try pivoting the product to help individuals that need to use foreign freelancers to have their app developed, because they don't have enough money to pay a local developer, and they can't find a technical co-founder. This is actually a very common problem. Working with foreign freelancers is cheap by the hour, but many times the end cost may be huge due to a difficulty in finding, hiring, and managing remote, sometimes low quality developers. There isn't a good solution to this at the moment, but many people are working on it. If you'd like to discuss more about the background of that problem, or other potential pivots, or how to improve your product's landing page (it's pretty bad at the moment), let me know, best, Lee

I've been a web and UX designer for about ten years. I've mostly given up client work, but I stay fresh through research and occasional practice. As a writer for Web Designer Depot, I spend a lot of time researching the tools of the trade. So far, my favorite app for wireframes has probably been Google Draw. I'm not even joking. Between the drawing features, the available shapes, and the collaboration and sharing features, it usually does what I need. The one caveat is that it can only do low-fi wireframes and prototypes. If you need to do a lot of prototyping in mid-to-high-fidelity, you'll want software dedicated to that. The point is, choose the tool that helps you get YOUR point across to YOUR client, as efficiently as possible. Are you developing interfaces for smaller, simpler sites? Google Draw can do that. Do you need something more complex? Look into Adobe XD, or InVision. I... actually wrote a massive guide on this subject, but I don't know what the policy on links is around here. I'll just say this: tell us what you need to prototype, and for whom, and we can give you more targeted suggestions.

For 100 books (extremely small run), likely best to use a POD (print on demand) service like Blurb or Amazon's similar service (name escapes me right now). Way cheaper to self publish any run size + especially so for small runs.

Seems like you might be asking how to be an expert on Clarify. There's no application process... just... Answer people's questions.

As I have had regional responsibility covering several countries is normal for me to think about bringing customers from several different countries. Follow some points that can be considered. Questions per example as: - Main KPI´s and Strategic Goals. - What are the Go to Market Strategies? - Does your Business Plan define Goas, Strategies and Actions to achieve public abroad? We also have to consider that today some web tools are worlwide tools. So, we can go to different alternatives depending on your products. To have quality in your products and to promote actions through Internet and other ways can also leverage the penetration of your business in another countries. The better diagnostics only will be possible with a deep evaluation of your products and businesses If you have a good quality Business Plan it will be key for the development of Strategies and Actions in order to bring more results for your company. It will be a pleasure to answer your questions having more details. I think I can contribute considerably. For that I am totally available.

If you want to "raise more money", you could add more advanced features and add in-app purchases for them. Statistically, about 5% of app users pay for in app purchases (but obviously depends on what features you add). Alternatively, add advertisements, or just use the existing income you're already getting to work on your next app. In terms of getting investment: If you coded the app yourself, and you're getting >$10k from it each week, sounds like you can continue to develop it, and anything else, without any need to give up equity for an investment. Meanwhile, if you only made $10k the first week, and now aren't making anything off of it, you're not going to get investment. If you'd like to go over it in more detail, with regard to the specifics of your app let me know, best, Lee

Give details about your business, including your current monetization approaches + likely someone can assist you.

Hi, Allan here. I have been leading our market research team for the last 3 years. I would say that market research is very essential in setting up your business. You need to know the demographics, people flow, availability of physical location, etc. I want to help you further so please let me know if we can talk. Thank you very much!

Build and iterate the idea, and your understanding of the type of person that would want to buy it. Make each iterative step as you gain enough confidence to invest the time and money needed to take that step. For instance, you can start by asking friends and family while it's still just an idea. If it seems to have promise, maybe make a landing page for it for free on somewhere like Weebly.com. Start showing the landing page to friends and family again, but also to strangers now, and ask their opinion. Iterate the landing page, and prices etc. based on this feedback. Maybe then build an online survey that you can circulate to more anonymous people within your theorized target demographic. See how they respond, and iterate the idea, website, and target demographic if needed. Then see if you can get people to actually sign up. Contact everyone you've talked to up until now and show them the now polished website, idea, etc. and offer it to them at an early bird discount. See if anyone bites. etc. Let me know if you'd like more specific help with any of those steps, with regard to your specific idea, best, Lee

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You need to build your presentable reputation. Generally, the better your presentable reputation, the better your pay. This is because the payer will have more evidence that you'll do a good job, so they'll be willing to pay more for higher quality work, and they'll be taking less of a risk by hiring you. I use the word "presentable" reputation because it's important to remember that the ability to show someone your reputation (i.e. transfer it from the end of one job to the start of the next) is the most important part in building a reputation over time, allowing you to earn more and more. A presentable reputation can take many forms, including the following: 1) a college degree 2) professional experience 3) a verbal or written recommendation from a friend 4) online reviews of you or your product (e.g. Yelp, Amazon, Ebay, etc.) 5) media coverage 6) a book you write etc. All of those take time to get, but some can be faster and easier to get than others. Luckily, if you're a good, hard working, and smart person, you most likely already have option #3, since you've been alive for a while and have probably made some friends. So start with that. Reach out to all of your friends and acquaintances and tell them that you're looking for a job and give them a list of what you'd be interested in, and the related skills you possess. Any job you get from those referrals will most likely be better paid than any job you'd get by not using those referrals, since the referrals are allowing you to transfer the positive reputation you've built up over the years to the new job. Go from there. It will take time, but you'll have to start building a better presentable reputation, and by starting with the foundation of your existing reputation you'll start as well off as currently possible. Side Note: The ability to use internet platforms (like Youtube, Amazon, Yelp, etc.) as places to get, save, and display reputation permanently, and in an easy to discover manner, is what allows "nobody's" to become millionaires. For instance Amazon sellers start with 0 stars, but once they get a couple purchases and ratings, if those ratings are good, the encourage more people to buy, and it turns into a domino effect where more people buy and more good ratings come in. This takes time too though, so be aware of that if you decide to go that route.

These are questions best addressed by the corporate advisory service handling the sale of the business. It is not necessarily a lengthy process to secure a PE deal. Some PE firms are well placed to take a quick decision provided, and this is an important caveat, provided you are well prepared and have all your ducks in a row. And you have the advantage of a full management team and one (presumably) already motivated by a share incentive scheme. It's imperative you have a good corporate finance adviser on board. It may well be that your best option is for the management team to raise finance independently and without relying on PE. I must confess that the latter part of your post has lost me completely and I've no idea what you're trying to get clarified!

If you've had a good month I can see the temptation to take those figures and multiple by 12. However, it's not as simple as that, unfortunately. Your run rate is a financial prediction based on your current performance. So, it would be reasonable to plot your performance over the last year (or two) and use that to extrapolate likely future trajectory. It is always exclusive of VAT.

Allan here and an online worker. You need to build first a portfolio which you can show to potential clients. I can help you out in building one so please feel free to contact me. Thanks!