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Is it possible to build apps that connect to Google Home?

5

Answers

Rajat Agarwalla

Co-Founder at Lexulous

Yes, this is possible. I am an active stakeholder in an organisation that has developed high performing voice apps and is currently building fitness apps (skills) for Google Home and Amazon Alexa. One of the easiest ways to start is from the following link: https://developers.google.com/actions/dialogflow/first-app There is a lot of nuance in this upcoming field of Voice Development. If you need further answers or would like a call then please connect with me.

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Herve humbert

Clarity Expert

I've been using UW for a few years. It is very useful but you have to be careful. Lot of unreliable people out there. Over the years, I've narrowed a couple of people I keep using. And have excluded others. Few things: 1- It's best to give clear instruction. I tend to build GSheet on what I need, interact a lot of Skype at the beginning 2- If you are searching for mails, do use email verification services. I find that people I work with tend to have a 95% success rate but, at the start, best to be on the safe side rather than burn your mail server (bounce rate need to be low) 3- Focus helps but if you are testing things out, you could use a platform like Reply.io to test out a few verticals and see what works or what doesn't work. 4- It feels your target markets are a bit too generic. Using UW, you'd have too wide a net. There are various ways to narrowing things down, from geos to title to company size or even keyword in company profile. Again, what is possible is to set a filter and share it with UW. Hope it helps, UW etc... are useful and best in my experience than the products out there. But it is a bit of work (no pain no gain). Happy to set up a call if you see value (am rather new to Clarity so not too sure how it works!). Best, H

David Favor

Fractional CTO

1) Payment distribution. Use a system like Post Affiliate Pro or similar, which allows you to export a .csv file compatible with PayPall "Mass Pay". "Mass Pay" cost $1/batch to process, so your Affiliates won't be charge normal PayPal fees. 2) You must send 1099 Misc forms to all people you pay more than $600/year. Failure to comply... well... Like the bootleggers in Oklahoma (where I grew up) use to say... "Don't mess with the revenuers." I suggest anyone with a US address, you require a SS or EIN number. Period. Do this during their signup process. You'll thank me for this tip, as it's like pulling teeth to get this info at some future date. Here's another trick. Defer asking for SS or EIN number till the first scheduled payment to each US affiliate. Then send an email saying payment will be issued when SS or EIN has been provided. 3) Don't ever wait for an affiliate to invoice you for their payment. This will create a mass of nonsense work for you + all your affiliates, which will rapidly sour your affiliate relations. 4) Sounds to me like you're new to affiliate payments. You're welcome to schedule a call with me for information about how to select + hire an affiliate manager. After you provide me with details about your business, my guess is I can recommend one of several affiliate managers which might take on your project, if their schedule permits.

Yvette Parker

Brand Growth Pro, Project Management

You may improve your product's credibility by getting endorsements from vets. Consider partnering with local/regional animal welfare groups.

David Favor

Fractional CTO

Wow. This is a tough one. If I found myself in possession of a business like this, I'd likely create an IDC domiciled in non-US jurisdiction. Then look for insurance for the non-US company. My guess... insurance rates will be far less this way.

Nicholas Jones

Design Thinking | Consultant

What price points are you looking for? Do you want drop ship with allowance of white labeling a product? Does it need to be direct link e-commerce or will you personally fulfill each drop ship order? I have a client that sells watches through amazon, get in touch with me and I'll see how I can help you!

Growth Hacking

Is growth hacking just for SaaS?

5

Answers

Humberto Valle

Get Advice On Growing Your Real Estate Business

Hello! My name is Humberto Valle, I'm a marketing strategist for www.unthink.me. The term “growth hacking” is now being widely used to describe startup marketing, but its meaning has changed since Sean Ellis originally coined the term in his 2010 blog post. You have a very good question here! In short, the answer is No, its not just for SaaS. Service based companies, professionals looking for work, and other non-digital physical product based companies use Growth Hack methodologies every day with great success. Let's get a few things straight first, there is no traditional or digital marketing, only good marketing. Just as how there is a difference in advertising and marketing. Marketing is a management level effort for anything customer facing while advertising is much much simpler than that, albeit still a complex responsibility. traditional is now also including platforms like social media and PPC so in many ways, growth hackers are referred to as that when they can combine management level insight in a business and it's market and pair with easily launched and measured customer acquisition tactics. Sometimes these efforts can very well combine traditional and new traditional as well as highly technical efforts. What differentiates a growth hacker from a "traditional" marketer? Well, while a growth hacker certainly has the skills of what is now becoming traditional marketing in his toolkit, Sean Ellis recognizes that those skills are not always relevant to most early startups, but just as well they are used by many. I have personally implemented non-technical growth hacking methodologies for service-based businesses such as in the cleaning industry, manufacturing of sports apparel, table top games, and others. I haven't had the chance yet to apply Growth Hacking to a SaaS which tells me that it can be done outside of the SaaS industry. If you think about it, growth hacking is understanding where your customers are coming from, what will make them tick, and how to be in the right place at the right time with an offer that is so easy to claim or engage with that it's almost intuitive so the conversion is high. Growth Hacking may have been coined by a technical aspect for a SaaS but in reality is no more than good practice marketing efforts at a management level effort. As a business owner, startup founder, or high level CEO - and of course as head of marketing - you must know who your ideal target it, the market, the competitors, things that make your prospects tick, how much are they willing to go through to acquire what you offer, what are their stages of decision making, howlong is your pipeline for conversion, where and how to retarget them, etc. - this is what every good marketer should be able to do, but in many ways it was unfortunately coined for the higher level experts like us who do have this type of insight when it reality it should be common practice for anyone wanting to call her or himself a 'marketer.'

Cost will definitely depends on your specific requirements, and the web agency. For example, for the mobile repair side, are customers able to schedule a date/time for the repair and have to enter in their location? Does there need to be a system in place to ensure there's no double bookings? That's just the tip of the iceberg, but a good web agency will dig in deep and ask you a lot of questions in a discovery session to determine your requirements, so that they can propose a solution that'll meet your needs. The first step is find a web agency who has experience building similar websites. Then, have a conversation with them. Look for professionalism, clear communication and honesty. Ask if they have a minimum project budget. If they check all those boxes, consider paying them to do a discovery session to help you determine all of your requirements (paying for 2-5 hours should be enough). This is a useful exercise for you as well, so that you are clear about what you really need (even if you don't end up using this agency). After that, the agency could put together a proposal for you. Generally speaking, a website of this nature will not be less than $3K to build. It could easily be upwards of $20K, depending on all your needs. Your best bet is to keep things as simple as possible, and launch with the essentials rather than building everything at once. Use tools like Squarespace, LemonStand or Shopify to get a lot of features out of the box and reduce development cost. After launching, gather qualitative feedback from customers, and measure traffic patterns and conversion rates using Google Analytics. This data can tell you what to change, add or remove from your website. That way, you're building what customers actually want without just making guesses. Best of luck on your project!

Search Engine Optimization (SEO)

What are the predicated SEO trends in 2018?

6

Answers

Make sure you got your mobile visitors covered with a mobile friendly and fast working website.

Lee von

Unique Insights, Creative Solutions

Without any more details only very general advice can be offered. But that general advice would be to build an 'MVP' (minimal viable product) and start testing it. Test it with yourself, then friends, then family, then strangers, then more strangers etc. You'll be making changes to it along the way to make it fit closer and closer to what people want and find useful, and you'll be refining your knowledge of who your target market is. When you have enough data showing people like and will pay for your product, you can get investment if you want, to grow faster, or grow more slowly and organically without investment. If you can't build your 'disruptive tech idea' yourself, there are several options that will still let you make and deploy and test an MVP version of it. Feel free to send more background info if you'd like advice better tailored to your actual idea, best of luck, Lee

Athena Druid

I am a High Priestess and also a 29 Psychic Reader

Find a place to store the food so nothing spoils. Contact local organizations around in your area that can help you bring in food donations. Let other food banks know of your operation. Set up a specific and time schedule that lets others know when they can receive from food you. Hold a food drive. Make sure you get boxes and grocery bags prepared to put food in for your clients. You should have no problems and, yes, there is hope.

Jason Kanigan

Business Strategist & Conversion Expert

I can think of a few ways to solve this problem but there's only one I really like. And that is because the truth of the solution is not out there in the marketplace, but here inside the mind of the contractor. What does this freelancer believe is "a lot of money"? That's your first and key question. It drives all the others. You have to be totally honest about this because people often lie to themselves about this number...the reality is the truth is a figure a whole lot lower than they initially say. Why are we doing this? Because if you mismatch your beliefs with your target market, you will never sell. Either the projects will be too small for your taste, in which case you'll find ways to screw up the sale because the ideas are boring...or (more commonly) the projects will be valued too highly for your personal sense of value, and you'll screw up the sale because it's too big for you. The sweet spot is a level that is just a small bit higher than what you think of as "a lot of money." Let's say you get real with yourself, you've never earned more than $50K a year (most people have not), and so you're used to a salary of around $4K. Earning $10K or $15K at once is frightening to you. Exciting, but scary. You don't really believe you can do it...that someone will actually pay you that in one go. So looking for companies that have a $10-15K or higher project level comfort zone is a bad idea for you at present in this example. Projects at $5-7K are a much better choice, because they will draw you on while seeming believable in terms of someone really sending you that much at once. And if you're used to twice monthly salary payments, $3-5K may be even better. Once you understand what is true for you right now--and the goalposts can be changed; this is all habit and you have to be consciously aware of it and work on it continuously--then you can go out and look for a match in the marketplace. The fact is there are customers at every level. I had a South African friend I worked for about 10 years ago who had a design agency there before he moved to Vancouver, Canada. One of his designers bid on a job to redesign a credit card cover, and that art project was awarded to them at $80K. $80K to redesign that small space. Why? Because that customer felt it was worth it. But if the designer hadn't believed THEY were worth it, they would never have bid on that project, not at that amount...heck, they may not have even SEEN the listing for the project because their RAS would have screened it out. So find your sweet spot, then go and find out who has projects that are worth 10-20X that figure. It's easy to get someone to say "Yes" to a project where they know the value is $100K when your price is $5K to solve the problem. Maybe even $10K as the investment to fix things. And $100K problems are lying around everywhere in business. As for what niche, I like to pick niches I enjoy talking about all day. Beyond typical project value that's another good factor. If I'm going to be stuck in there, I might as well enjoy it. Also makes the marketing easier, since I stand out due to knowing the industry jargon. Yeah, a designer could work on anything...but that's the wrong perspective to be using when it comes to finding clients. The client's perspective is this: "Is this for me? Will this work for me?" And appearing general does not help answer those questions confidently.

David C

I help you buy, sell, plan, value a business

I regularly help franchisees in this industry. Send me a message with some of your questions and I'll let you know if I can help in a call. Cheers David

Jason Kanigan

Business Strategist & Conversion Expert

1. Are your tasks clearly defined? Lack of clarity can drop the enthusiasm level. 2. Are you excited about the tasks? See above. 3. Are you clear on the reward for completing the tasks? 4. Is there simply a rhythm your body and mind WANT to work in, that you'd likely be best to listen to? I'm a "Grind It Out" guy and work on things to death once I start, but some people really like Pomodoro, for instance. Also, we all have our "Golden Hours," a topic I was quoted in Inc. Magazine about...times during the day when we're best suited to do certain work. In my case, I am best at "grunt" work in the morning...non-creative, bang-it-out type stuff. And I get tired from about 3:30PM - 6:30PM so I try not to book anything but podcast appearances in there (which instantly put me on Performer Mode.) Then from about 7:00PM to 1:00AM I am creative, so I schedule those tasks then. Respecting these preferences is important to my success. Can I do creative copywriting in the middle of the day? Sure. But the end result will probably not be as inspired as it could be. As Dan Ariely said, we don't know our preferences that well. If you learn yourself, you can use that machine to its best advantage.

Colleen Greene

Startups, Executive, Fortune Top 50 Executive

It depends on your business but in my experience, the best was to do a half and half model where some of it was virtual and some of it was onsite. After hours is something that costs effective outsourcing to a virtual company can be effective.

Rebecca G

Management Consulting

I suggest doing some of your own research and brainstorming first, to help you craft questions to ask people. Then: simply ask. Use surveys, social media and face to face and try to change up the questions here and there to track consistency in answers.

Gareth Hughes

Entrepreneur and successful grant writer

Wordpress will give you many more blogging options and capabilities than Shopify. There are also numerous plugins for Wordpress that allow you to sell services. WooCommerce is great for selling products, but you may want to find a plugin that allows you to sell just services. You don't really need all the inventory and other product-related capabilities that WooCommerce provides if you are just selling services. Shopify is great for selling tangible products. However, it sounds like you want to sell services, so the many tools and plugins that give Shopify users the ability to quickly set up shop aren't really helpful to you.

Pamela Hazelton

Conversions, marketing, ecommerce and content.

1. Make sure you have the right team in place. 2. Make sure job descriptions and methods of practice are well documented.

Aramis Jordan

CEO of Multi Unit and brand franchise

Raising money is a choice, if you can self funded until the concept is proven and you start getting traction, don't give up equity early on. In any round, you give up a piece of the pie, the longer you are able to self fund, the better the end result for you. You will be in strong position if you are able to stay out of asking for funding early on, but remember you need to have a good hold of the market and your numbers to understand when

Joshua Blank

Sales Manager and Entrepreneur

You really have two forms of payment here given that you can't be paid out of the small sum of money the founder has. The decision as to what to accept depends on the idea the person has and your belief in it. 1. Equity It's called sweat equity for a reason. If the person you've been approached by is not willing to give you equity to work on the idea it's a major red flag. You should be compensated for your work and if the person is cash poor they still have equity in the company that they can assign to you. This is given that the person who has the idea plans to scale the company and potentially exit it. 2. Delayed cash compensation. If the person is planning on raising capital you can create and agreement that states that they will pay you once the company has raised capital. If you do decide to accept a delayed cash compensation package, you should first understand if the person is planning on raising capital and how much they are planning to raise. From a founders perspective they'll want to only pay you the delayed cash comp if they raise over a certain amount which is understandable. Make sure you understand what that mark is and that it's attainable. 3. A combination of equity and delayed cash compensation A combination of equity and cash compensation has less upside then only equity as well as less risk. You'll be paid less because of the equity piece but also have a part of the company for the long term. With all those options out there it's important to note that the best option for you depends on your current situation and long term interests.

Srinivas Nag

Clarity Expert

No that pricing is too high as the maximum finders fee that is offered is 2.2% i.e. 440K max. Although if he is doing other tasks for you other than finding the investor that price may change. Traditionally the commission is as stated 2.2%.

Wil Brown

WordPress Consultant, Developer & Business Mentor

You can't embed Shopify into WordPress. They used to have a plugin but that has been scrapped. Currently the best way to have a WordPress ecommerce store that sells physical products is to use the free WooCommerce plugin from WooThemes. It allows you to receive payments from PayPal. As you will be shipping products you will need a shipping plugin - this will depend on which postal service or courier you are using to ship, e.g. Australia Post or UPS. These shipping plugins are not free. Have a look at the official list here https://woocommerce.com/product-category/woocommerce-extensions/shipping-methods/ That's probably the minimal set up you need to start to sell your T-Shirts and hats. There are of course a lot more WooCommerce extensions that will enhance your store and your customer experience. Hope that helps. Wil.

David Favor

Fractional CTO

Get Legal Shield coverage (Ada Oklahoma company). Then you can simply bankrupt any patent troll who comes after you. I can tell you from personal experience, bankrupting people who sue you is highly gratifying. I've done this twice now. Each time I get sued, I'm filled with glee, because this means I have a new opportunity for bankrupting someone, so they can't sue anyone else. Search Clarify for my previous answers detailing how to accomplish bankrupting people who sue you.

Jason Kanigan

Business Strategist & Conversion Expert

Do you want a job instead of to be an owner? No way! Read "How To Get Rich" by the dear departed Felix Dennis, who did not have to sell a single copy of his book because he was already bloody rich. (Compare/contrast against so many other "gurus".) You'll read that he says not to give one single % of equity away. Without 51%, you are no longer in control. If you want someone else telling you what you can and can't do with the company you created...if you want a job or worse because they can limit you to being a silent partner or consultant now that you are just a minority partner with a few rights...go ahead. You can do this some other way.

Lee von

Unique Insights, Creative Solutions

Are you doing 'maker classes' for kids, or are you making and selling toys that help them learn on their own? If you're doing classes, the only way to sustainably scale up is to make sure that a majority of your classes are using digital maker tools, instead of physical ones. For instance, using https://scratch.mit.edu instead of Lego Mindstorms. This is because scaling up with digital tools will be enormously easier than dealing with physical inventory: No need to buy / keep track of / store / transport, etc., no need to do on-location training of new instructors (they can train at home), etc. If you're not doing classes, but are instead making toys for kids, again a software product would allow easier scaling, but if that's not possible for you, then you're going to have to work on getting into retail shops and/or increasing your online presence in the maker space. Feel free to send more background info if you'd like advice more tailored to your specific problem, best of luck, Lee

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