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Marketing Strategy

For a new E-commerce, should I invest in the registration of the brand or wait to have succeeded first?

6

Answers

Stephanie Mojica

Media coach, PR expert, business coach w/results!

Hi, I'm Stephanie and I've helped people like you for over two decades. ALWAYS register, trademark, copyright, etc. your brand as well as your real full name. One of the clients I worked with literally became famous overnight after a national TV appearance, and someone dishonest had bought her real name on .biz etc. domains as well as a name similar to her business. I can walk you through the steps you can take to ensure your brand stays YOUR brand without spending a ton of time or money - and also ways to help you succeed. I would love to help you more with this soon, so please consider booking a follow-up call. Best wishes, Stephanie

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Jason Kanigan

Business Strategist & Conversion Expert

Niche down to help a certain kind of client. Find out what serious problems you solve for them with your solutions. Don't talk about SEO or web design: you'll turn yourself into a commodity if you do. See this: https://www.jasonkanigan.org/what-to-do-if-you-are-a-commodity/

Gustavo Ramirez

I'm a teacher

There are sever steps on ding any company: 1st: Get the idea. You have this 2nd: You need to Register the company name. Think of the company name before hand with several options. 3rd: Make a bank account on the company's name 4th: Get a place of work: an office or a studio, paid or not 5th Hire the minimum staff. 6th: Start to work The 2nd step is different in every country, you need to find what are the laws to let you legalize and register a company. The 5th step is where I respond to your question: Try to get a full time animator. You will need capital enough to pay this workers until the company get profit, but is very important that you have your own style, and for that you will need to have workers that have to implement that style

Yvette Parker

Brand Growth Pro, Project Management

Investors do not fund ideas. You must prove significant market interest in a product. Statistics that highlight potential don't translate into your product's revenue. Investors want to see how they will get a return on their investment. As for a business plan, be mindful that this is an investment document that in addition to a narrative must contain solid CPA-driven financials. Investors also want to see that you have put more than thought into a start-up before they invest. Need a way forward? I'm happy to assist.

David Favor

Fractional CTO

Best option is H&R Block Executive Tax services. They're way cheap, compared to accountants. More importantly, their agents are required to go through courses + develop competency on every change to US tax code. Since you have US citizenship, you'll be taxed on 100% of your world wide income. To optimize your tax payments, search Clarity for postings about "Transfer Pricing" made by me previously + others.

Lee von

Unique Insights, Creative Solutions

These might be useful: https://flippa.com https://exitround.com And for selling websites: https://empireflippers.com https://feinternational.com best of luck

Srikanth Rakonda

8 Yrs Experience With Digital Marketing

Hire an Indian on upwork.com.

Professor Obi

Joseph Chikelue Obi | Professor | Doctor | Advice

Try Starting at the (Very) Top ; with (Very Senior) HR Officers. One of the Very First Things which I (Swiftly) Learnt about Empowering the Spouses of High Achievers in Medicine , Healthcare , Finance , Academia , Technology , Politics and Law (etc) , 'ab initio' , is that a Substantial Percentage of such Spouses are (Equally) High Achievers (Themselves). Gone are the Days of the 'Ladies Who Lunch' ; or the 'Kept Husbands'. Almost Everyone Nowadays has a Job , or a Vocation ; or a Vision. . . . Time is Therefore (Exceedingly) Precious to Them (too) . . . To This Effect : I fundamentally think that the Best Way to Collaborate with (Very Senior) Human Resources (HR) Officers , in relation to Relevant Spousal Support Programmes (in Wellness , Wellbeing , Life Coaching etc) , is to find a Way of Getting Them to Graciously include some sort of Permanent Monthly Allowance of 'Tele-Consulting' Time into the Basic Remuneration Packages of All of their Staff , and All of the Family Members of such (Aforementioned) Staff. Experience has Taught Me that Most (Very Senior) HR Officers are Quite Amenable to Approving (and Funding) about '10 (Ten) Workplace Minutes' of 'Tele-Consulting' Time , Per Employee , Per Month. Experience has (Furthermore) Taught Me that Most (Very Senior) HR Officers are Quite Amenable to Approving (and Funding) about '10 (Ten) External (Non-Workplace) Minutes' of 'Tele-Consulting' Time , Per Family Member of a Particular Employee , Per Month. Of Course : Some May Need More ; while Some May Need Less. Good Luck.

Rob Toth

Business Sales, Acquisitions, Blockchain, ICOs

Naturally 1001 variables play into this that I'm blind to but here are some assumption laced thinking points: You're profitable, upwards trending, business, in a very competitive vertical. Yes? You guaranteed have a Buyer, unless: 1. Your asking price is outrageous. Not likely as we've closed strategic sales that were 12x revenues. It doesn't get much more aggressive than that. 2. There aren't enough strategic or institutional buyers. Nope. The buyer market is wide with creative outreach. We've rarely tapped let's say 20% of our pool before successfully securing multiple qualified offers. (And we hold a 100% close rate). 3. You're so big ($1B+) that only a few have an opportunity to buy you AND they don't like you or your brand. Unlikely? More likely... 4. The outreach effort is nominal. Most brokers and M&A intermediaries boast a sub 40% closing ratio and far too many of them are "listing agents" -- whereby they list a property, announce it to a pool of buyers in their database and then "wait". We've seen deals that we normally turn around in 60-days with all-cash offers, take 18-months for "payment plan" deals closed by other firms. The results based on the experience and model employed is indeed apples to oranges. 5. How your business is presented (packaged) is not producing conversions. This too would then be a fault on your banker's side. We "spy on" the competition - it's business as usual on our end - and the typical prospectus and marketing collateral and followup materials are, well, embarassingly slim from, well, everybody. I've never encountered a problem with "the market" (the strategic buyers) and we've sold very niche and distressed properties. We have declined taking on deals where the asking price was a number picked out of la-la-land (in which case we offer complimentary guidance, feedback and let them pursue other avenues for closing the deal - which basically never happens at that asking price)... but that's a sensible discussion and likely one that was already had. If your exit is sub-$100M, your asking price is reasonable (even if aggressive), your business is indeed strong on its metrics, growth and brand value -- then any lack of offers sits with your banker. You're likely looking to play professional basketball but you brought in a kid from a high-school team. Skills mismatch. Upgrade your "player" and you'll move towards a win quite rapidly.

Benjamin Duval

Clarity Expert

An Airdrop is a free distribution of crypto coins (or tokens) to a number of members ranging from the privileged few to anyone who requests it. This distribution is often carried out by the creator of the token or currency in question. The purpose of this free distribution of tokens is multiple for the company : to make it possible to be known through the advertising of the airdrop, to make it possible to greatly increase the number of users who own and use the token to ensure the sustainability of the company, or to thank its community for their follow-up and their involvement in the project. If you have other questions don't hesitate to contact myself (for vocabulary you can easily find definitions on Google but for more technical questions it's sometimes more difficult) => http://pxlme.me/wCSdD7Ak

Shaun Nestor

Content Marketing Advisor & Agency Consultant

There is SO much here to unpack ...... First, congratulations on your past successes. That has certainly shaped you and made you who you are. There are benefits to working for someone to learn, but if they simply see you as an employee - a replaceable widget maker - then it is time to move on. I think it only makes sense for you if the CEO or other executive is willing to mentor you in a formal agreement. I don't think waiting around to hopefully learn something is the best use of your time, and your employer may fault you for not doing your job (because you're looking to learn, first, do your "tasks" second). In short, formalize your expectations with your employer. If it is a good fit for you both, stick around. If you don't feel like you're learning or meeting your objective, move on to something that fills that need. Finally, read these books: - "The CEO Next Door" http://amzn.to/2G2d2re - "Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win" http://amzn.to/2FnzZV2 All the best, -Shaun

Shaun Nestor

Content Marketing Advisor & Agency Consultant

Your question, "What is the best Wordpress theme for my blog" is nearly impossible to answer. There are an incredible number of factors that go into website design to influence conversion, sales, and user experience. A theme out of the box probably isn't the "right" answer for long-term success, but it may get you up and running. I don't think website design is ever "done". Think of megasites like Amazon or Facebook, they are constantly changing an testing. That said, to set yourself up for growth, the ability to A/B test, change details and layouts, etc, I recommend a custom theme builder similar to Divi by Elegant Themes (www.shaunnestor.com/recommends/elegantthemes) They have a number of pre-built layouts that you can use as a foundation, but changes as your needs fluctuate. All the best, -Shaun

Chris Beard

Innovation Leader and Brand Storyteller

Another word for authentic is believable. Meaning the consumer can believe what the brand is communicating about itself, its products and its culture. Apple appears authentic because they demonstrate how their products simplify life and make it more enjoyable. Honda expresses reliability and fun, and their products are certainly known for reliability. Look at struggling brands, like Sears, who tried to be all things to all people, from Craftsmen tools to Lands End. It was too broad and general, and the market validated it with declining sales.

Shaun Nestor

Content Marketing Advisor & Agency Consultant

Your absolute first step is to gauge interest. Without demand, you will end up wasting your time and resources building something nobody wants. Find a need, know it inside and out, then build the solution to that need. Don't just talk to you friends and family (they are biased). Talk to the real users of your proposed idea. If you're targeting freelancers, talk to freelancers. As many of them as you can. Learn what they wish was different about XYZ, understand where the pain points are in current marketplaces, and find the weaknesses of the existing competition. All the best, -Shaun

Shaun Nestor

Content Marketing Advisor & Agency Consultant

There is so much to unpack in your question. To best answer, I would need to understand much more about your product, vision, customer base, team, and what you mean by "strategic help." You obviously have some questions in mind that need answering, without more details, I cannot answer those questions specifically. I'd be happy to book a call with you to discuss further. I have a few posts on my website that may help, again, without knowing what you're looking for, it is hard to answer you directly. =) 1. https://www.shaunnestor.com/how-to-find-clients-as-a-freelancer/ (Replace "Freelancer" with whatever title you give your platform) 2. https://www.shaunnestor.com/how-to-build-an-online-business-with-little-to-no-experience/ I've found that those two articles generally give people the next steps they are looking for. Again, feel free to book a call with me, if you'd like to discuss specifics. All the best, -Shaun

Shaun Nestor

Content Marketing Advisor & Agency Consultant

I don't think being Pinterest-only is too specific. It is an overlooked, yet valuable, social media platform that most don't know how to effectively use for their business. When you're setting out to be an expert, you need to be prepared to answer what makes you different than the competition. In this space, I know Tailwind has a large following and does a lot to expand their territory. If I am your prospective client, I want to know what makes you better/worse/the same as them. You need to answer why posting on Pinterest is valuable and worth the time and expense to the brand. How do you measure success? How do you prove ROI? While you may have these answered in your own mind, or it may be a "Duh" moment, you need to know how to articulate that to your customer. They may know that "Pinterest is where they need to be" yet have no realistic idea on *why*. As the expert, it is your job to coach them through that process. Finally, you need to have your ideal client persona dialed in. Not everyone will be your idea client, and your marketing and language should reflect this. The way you market your services should allow viewers to self-qualify AND self-DISqualify themselves. Be sure you know who you can help and who you can't (or don't want to). This will further your positioning as an expert - and experts get paid big money for their knowledge. If you'd like to discuss more, feel free to book a call All the best, -Shaun

SaaS - Enterprise & SMB B2B

How can we reduce the saas sales timeline?

5

Answers

Shaun Nestor

Content Marketing Advisor & Agency Consultant

There is a LOT to unpack here, and without knowing a lot more about your process, ideal client, the problem you're solving for them, it is hard to give a detailed and concise answer. But I'll give an "In general" one: Sales are often held up my a lack of accountability or the ability to make a decision. To shorten that, you (the seller or vendor) must anticipate the needs/questions/roadblocks of your customer. Ideally, your sales team has materials that preemptively address these concerns and equip your customer with the information they need, before they need it. For example, if your solution is usually discovered by a middle manager, and you know their boss needs to sign off on the purchase, you should be publishing content that enables that middle manager to inform their boss. "12 Things Your Boss Needs to Know Before Signing Up for WiFi Analytics" for example. Empower your customer to make their job (and, ultimately the decision) easier. If your client reports to the C-Suite, you can usually use money to help the process along. Produce data and research that shows comparable firms save 3% the first year and 10% annually after they have introduced similar solutions. Get in the mind of your buyer, understand the problem they are trying to solve, and be the solution. Sell the benefits to them for using a product like yours. If you'd like more specifics, feel free to book a call here on Clarity. All the best, -Shaun

Jason Kanigan

Business Strategist & Conversion Expert

Oh, DEFINITELY ask Clarity for help on how they target their customers and make their money. C'mon man, would you give that information away? It's called Intellectual Property and Competitive Advantage. What you should be concentrating on, if you're interested in having a similar business, is the Barrier To Entry. Your scope is far too wide right now. "Online advice"? Niche it down. You can always expand later, but for now a generalist approach is not going to attract a target market. The tech, you'll find, is the easy part. Attracting experts and inquiries...that's another story. There's the barrier to entry into this market. A minor part of it is putting up the tech...the major part is attracting experts and drawing traffic from those wanting to ask questions of said experts. You will need systems in place for both objectives. And numbers to support them. How many experts do you need on your platform? And how many people booking calls to them to support your revenue target? And how many people visiting the site to book one call? Lots of freebie seekers out there. Last two inquiries I've had have run once they saw my (publicly displayed) fee. Kind of funny and fortunately not relevant to me as I have real businesses. Or maybe this is a homework question for you? In that case, you again should niche down, and look for data on those niches. It'll be much easier to find. Maybe target the three or four most popular niches of questions people ask about and add them up. 80/20 Rule, y'know.

Padraic Ryan

Professional E-Commerce Designer/Developer

You could easily do this via MailChimp or Klaviyo. More info: Klaviyo: https://help.klaviyo.com/hc/en-us/articles/115005255808-Integrate-with-WooCommerce#install-the-klaviyo-woocommerce-plugin Mailchimp: https://mailchimp.com/integrations/woocommerce/

Criss Ittermann

Revolutionary Brainstormer/Business Coaching

First, perhaps you're overreaching. Do you have proof of concept or not? If you don't then you need to work your way up the ladder. Try dropping your target 2 levels down at first, and as you build up a roster of "wins" start to set your sights on higher and higher levels of business. If 2 levels down is still impossible to reach, then you may need to go even lower down. And at least some of the issue is that you haven't gotten creative enough with how you're looking. You're saying you can't even find a name in the organization? You need to know which department you need to get in front of. Then you have to do some Sherlock Holmes tricks to find names within the organization. Now, you need to figure out how to get an introduction to the people behind those names. Negativity will get you nowhere. This is an exciting adventure. If it's so easy to get an interview with the Queen — if that's where your social circles go — then I bet that she could make some introductions for you. If not, you have to look from where you are now to a path to where you want to go, and stop trying to skip ahead. Find the person who knows/likes/trusts you with the highest ranking business in your circle of influence, and get into THEIR company to prove what you do. Then ask them to recommend 3 of their suppliers, collaborators or allies in the business world to recommend you to. Climb the ladder. I help people with business brainstorming sessions — strategy and creativity. I may not be the right fit for you if you want to come up with ideas and strategies, but hopefully these ideas are helpful to get you moving. Oh, and having said that — get moving and keep moving. No more negativity because that shuts down your creativity and makes you feel helpless. You're not helpless. Start from where you are, the reach you already have, then STRETCH that reach. Stop trying to teleport to somewhere where you have no influence.

JC Garrett

Helping you plan/execute tech & sales strategies

Very interesting concept - I could see how parents would certainly gravitate towards a feature like this. So, freemium apps, models, features are quite common of course and people have grown accustomed to most applications or platforms at least offering a trial period (as you do.) But, if you were my client my first question I'd ask you is: do you need to even offer a free option? Typically a freemium model is offered as a means to maximize your "front of the funnel" conversion and use tools inside the platform to get people to continue utilizing the application (and thus expand into the paid services section.) You have 200 paying customers, why use freemiums at all? you know people will purchase and use your service. Why not consider say discounting or trial period pricing? from a product development standpoint it will be much easier on your engineering team to manage one product version, not to mention that you potentially diminish your service perspective by at any point offering it for free. Unless a direct competitor is out there and they are beating you because of the freemium model they offer I would strongly consider avoiding it altogether. your product, from what you described, sounds simply enough to understand as a concept (it is not a digital cure to cancer you are explaining): plus parents know the value of curating and protecting their children from salacious/inappropiate content, so why try to get them familiar with the idea? As long as it does what you say it does and they are able to fairly easily use it I say go full price, or at the very least avoid free features and just do a discounted trial period. People often underestimate how shocking moving users from free to paid can be and how it actually can be a liability (e.g. Netflix has never offered a freemium model - Hulu has though.) That being said, it is possible that a freemium model makes sense for your app, under the right circumstances and context. but before diving in I'd advise going through a quick exercise to make sure it is the right move. If it is, there are some pretty common themes and feature trends you can follow to reduce friction (many of which require specific demographic and psychographic information about your target users etc.) Feel free to reach out if you'd like to chat further directly and talk through your options/evaluation.

Jason Kanigan

Business Strategist & Conversion Expert

Have you considered licensing?

It depends highly on the company's stage - number of employees, money raised, revenue, etc. I'd recommend you look at comparable companies by stage on www.angel.co and see what others are being offered from an equity + cash comp standpoint for Head of Marketing / CMO type roles.

Charles M

35 yrs as successful a Entrepreneur

This question leads me to believe there are a limited number of people in the company. With that said, and I mean this sincerely; why do you need a title? If you are a key person in an early stage start-up what will the title do for you? Will it pigeon hole you into a specific role or skill set when you are responsible for so much more? One more question; Did you mean the right title for [responsibilities] in a startup? If not, please explain what a "startup title" is?

Lee von

Unique Insights, Creative Solutions

First you'll need the 'sellers'. To get them to sign up you'll first need a website set up that looks professionally made to the extent that one could conceivably believe that it would attract 'buyers' to use its services. Then, do research on how best to find sellers that would be appropriate for your site. You'll have to do grunt work to reach out to them individually at first. For instance maybe you're looking for experts on certain topics, you could check out slideshare.net and find the most popular decks on relevant topics, and then reach out to those authors. Or maybe you check out Linkedin or Quora and find the right people there. Help them with the sign up process as much as possible, and give them some extra early-sign up incentive, like maybe say that you'll feature all early sign ups at the top of the website for 1 week after you go live, or maybe you'll actively email market for them for several days each. Once you've gotten sellers to populate the site, start advertising to buyers. Give the sellers easy ways to do advertisement too. For instance give them text and/or photos for social media posts, etc. If you onboarded some already-popular people as sellers, they will be able to help a lot in terms of generating their own traffic. Although eventually P2P marketplaces can be somewhat self-perpetuating, initially you'll have to do a lot of manual work behind the scenes to get everything going. best of luck, Lee

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