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Online Marketing

Can I create Mailchimp GDPR forms to go onto a website?

3

Answers

Nitesh Sharoff

Accelerated Growth using Rapid Experimentation

Yes, absolutely! You need to activate the GDPR consent forms and then add a form to your site. I'd explain it to you but this guide does a really good job: https://mailchimp.com/help/collect-consent-with-gdpr-forms/ If you need any help do let me know!

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Search Engine Optimization (SEO)

What are some of your biggest SEO Challenges?

4

Answers

Luke Belcourt

Your Friendly Canadian Design & Marketing Pro!

I think with most, the challenge is in the expectation. We need to stop treating / valuing SEO in the same way we did 10 years ago. The sad truth is the dynamics of SEO and the role it plays in your marketing has changed a lot over the years but unfortunately most businesses are not realizing this and it is creating a tonne of waste for them. To keep it simple - in today's marketing climate there are far better investments for your time and money. When it comes to SEO (or the end result of organic) you should be focusing on building your social presence and leveraging a relevant blog. With these, it doesn't always take much to get results. I work with a company where blogging was an afterthought. However, even though we invested zero into SEO, by just having a few well written, relevant blog posts, they started generating hundreds of unique visitor a month... and yes they are converting into clients. So lets just say now we are now allocating more money into community and content :). There is no shortage of proof that you do not need to spend a bunch of money on crappy SEO services, hacks, back-linking etc. to get results.

Matthieu Mazzega

Entrepreneur and UX Lead

Hi there! You should take a look on bubble.is and also ideable.co, it may definitely fit with what you're looking for!

WordPress

Memberships Plugins.

3

Answers

Srikanth Rakonda

8 Yrs Experience With Digital Marketing

You should try clickfunnels. You can create entire membership funnel and you can share your funnel with others..This solves your problem.

David C

I help you buy, sell, plan, value a business

Here is a website with some additional information: https://www.canada.ca/en/immigration-refugees-citizenship/services/study-canada/work/work-off-campus.html If you have further doubts, just email Service Canada and tell them what you plan to do and they'll let you know. David Barnett

Mehdi Roshan

Project manager and Social Network Expert

Dear Key, Can you please explain a little more? Setting up a a concurrent user system by WooCommerce is possible with normal membership systems. please you add some details about what specific feature you are looking for then probably I can help you better. If you like we can have a fast call meeting about it as well.

Nicholas Jones

Design Thinking | Consultant

I think the question is which is more important to you, the platform or the individual fundraiser? The site will gain attention through each "poll," however, marketing the site alone may not ensure the success of the different polls. But if it were me doing it, I'd market both. The truth is they are one in the same. If people don't care about what is being challenged on the site, you have no website. Vice versus, they won't care about the website, if you don't have exciting challenges.

David Favor

Fractional CTO

Likely best to setup some phone conversations with people here you find provide advice which seems to resonate with you. USP may be useful + likely better will be to buy highly targeted traffic (to local area) + also use Meetup + other networking venues. Search for my name + Meetup in Clarity + likely you can take what you find + generate a highly lucrative lead gen system.

Pasindu Withanage

Co-founder & CEO @ Thiken

You could potentially try to get a good amount of products on your marketplace through your friends and family as a start. Also make sure that you go city by city so that way you can focus on one city and once you are doing great there you have the credibility and the experience to move to a new city. You could also look at other marketplaces like facebook marketplace, craigslist or letgo and duplicate some of the postings on your site (Check for the legality of this). But you can definitely talk to some of the people that are selling on these platforms and try to get them to post on your platform as well. If you have some investment money behind you, you could buy some stuff off garage sales, craigslist etc and put it for sale on the platform. Then you can advertise the platform to the general public through social media etc.

Professor Obi

Joseph Chikelue Obi | Professor | Doctor | Advice

Developing an Online Classifieds Business is not an Easy Task ; most especially in this Day and Age. Before you Start , I would strongly advise you to visit Gumtree.com ; to Carefully study how they have successfully converted it from a Free Classifieds Website into a (Global) Money Making Machine. Good Luck !

Nicholas Jones

Design Thinking | Consultant

The real question should be what type of life do you want to live? Each individual you mentioned will have different expectations for paying for a service. That will reflect on the type of life you personally want to live. So first, start thinking about your life and how you want to live, what type of clients do you want and then start building customer personas. From their you will get a general idea of who you want to serve, hence where to create your niche. Let me know if you need more guidance, I'm always open to helping you.

Nicholas Jones

Design Thinking | Consultant

So, is the charity whats receiving the funding or is your for-profit company. From the sounds of it, it seems the for-profit company is more important than the for charity. I would raise money for your for-profit company and create a structure that when your "profit" company does "X,"you're not for profit company gets "X." Think Warby Parker, buy a pair of glasses they give a pair of glasses. Or bonobos. I know this isn't exactly what you were looking to hear, but I only say it because you seem to be a caring individual putting the not for profit first to help others, but you can continue to help others if the for-profit succeeds. Otherwise, you should create a not for profit.

Nicholas Jones

Design Thinking | Consultant

You can use apps like https://aligntoday.com/ to help you manage clients, as to the best platform there is no one best. You can use upwork, clarity, fiver and a lot of self promotion. Go to networking events, pitch days, blog on medium, create youtube videos. It's a consistent combination that will help you build a sustainable career. Attract people with the knowledge you have.

Nitesh Sharoff

Accelerated Growth using Rapid Experimentation

The answer is: it depends. Noone can really give you a 100% accuracy answer. Marketing is all about experimentation, people surveyed different checkout pages and every industry seems to find different results - mainly because their audiences differ. (Age groups, etc) With email, it's much of the same. That said, here are some tips: *Headlines* By far your most important piece to email marketing. Do a small A/B test for the headline to maybe 10% of your mailing list. Your headline is by far the most important part to email marketing - weak headline, low open rate. *Personalisation* Emails coming from a "person" as oppose to a company do really well. And if you can, always address it to the individual (first name etc). *Email length* This really depends. You see long sales letters do well, you see short and snappy emails do well. It depends on the action/service/price you're asking the user for. If it's a free app, as commitment is minimal you can probably keep it short. If it's a paid app, you may need a follow up sequence and a longer email (or video). If you provide me with a little more detail, I'm sure I can help - if you even just drop me a message with a little more info about: 1. Your product 2. Your email subscribers (Where you obtained them) 3. Your price point 4. The problem you are solving 5. Any demographic data on your users I can help you with some more detailed recommendations. I hope that helps. Thanks, Nitesh

Nicholas Jones

Design Thinking | Consultant

First, make sure you know who your product and or service is for(customer persona). Next, segment the data according to your prospect information. After, Create exciting AD's to capture their attention (you can do a small ad test and split test the ad to make sure it's useful.) Have the add lead to more information and then into a buy! Capture abandon services, then target with a different ad. Remember, you always want to provide them value in your service, so make it about their needs not what you think they need.(this requires you understanding your customer) If all this is too much, you can always create a simple AD dependent on what you want to accomplish and push that.

Taylor Barr

Affiliate/Referral/Partner Program Expert.

Don't doubt yourself:) My suggestion is: start off doing the reviews and getting the word out there. It doesn't have to be perfect. As you gain traction, confidence, and understanding of the market - you can always go back and update the reviews. You will surprise yourself; the journey of learning the industry is often the motivation to provide good content and value for your readers. Those who fail, often put the monetary aspect in front of it. Hope it helps and good luck!

David C

I help you buy, sell, plan, value a business

Hi, The problem with small businesses is that profit is totally under the control of the operator. Lots of personal expenses can get buried in the company to lower taxes. This is why you don't want to be a minority shareholder. This deal should be structured as debt. I do these deals often and wrote a book about it in 2014 called Invest Local. You can get it from Amazon and it's on Kindle and audio formats. Hope this helps. If you'd like to discuss the specifics of your case, just arrange a call. thanks Dave www.DavidCBarnett.com

JC Garrett

Helping you plan/execute tech & sales strategies

There is no exact formula but just some quick thoughts you might find useful. I would consider sharing a list of a questions with the expert ahead of the meeting (like an agenda) so they know and can think ahead of time of what their responses might be. Also, point out things like wanting to be "a good steward of your time" so they realize you are being conscious of their time commitment to the meeting. Lastly, always leave yourself time at the end for scheduling a next step/follow-up with a specific ask (e.g. could we touch base again via a cal in 2 weeks etc.)

Rebecca G

Management Consulting

There are excellent answers here already, my comment is to add to those: network amongst your clients, before your peers and competitors. Join the associations your clients join, attend the events your clients attend, learn through the same channels your clients use. This is how you will know who to target and how.

David Favor

Fractional CTO

I've been a freelancer/contractor/solopreneur since 1974. My advice... Do freelance. Don't work for one company. In other words, have many clients. Be sure to arrange your hourly/ad-hoc work so it drives to some form of continuity. Work hard, till you have your first $10K/month of continuity in place, then take stock of how to grow your business to the next level.

Andrew Gaikwad

Digital Marketing Expert

You can do this through having a webinar for corporate executives. Run traffic to the webinar through Facebook and LinkedIn then at the end of the webinar have a soft sales pitch. Follow up with all participants through email and messenger.

Archie Padel

Archie is a call center agent, a top seller!

Any Scrum Master or Team Member is keenly aware that they are expected to deliver software each and every iteration that provides value. Reporting, measurements, and metrics are vital part of that effort, which going forward I will just lump together in only one term called “reporting”. Some of us already know that reporting has been with us since before the dawn of software. We need reporting to help guide us, to alert us, to inform us when a change or course correction is needed. Without reporting we are running blind in the dark. Whether the organization you are working in runs 2, 3 or 4 week Sprints, reporting is as necessary as breathing air. Reporting is the direct result of the inherent need to measure, digest, and understand key data for decision making. In Agile, that reporting part must be quick and easy to get, read, and understand. Add to this the fact that in Agile you do not have time to build reporting during the execution of any iteration. That has to be already setup and available before the proverbial gun goes off at the starting line of the Sprint.

David C

I help you buy, sell, plan, value a business

We normalize the income statement, compare with other frozen food companies that have been sold, then make an operating capital adjustment based on the type of sale foreseen. It all comes down to cash flow. (assuming you're making money) If you'd like to discuss this particular case just arrange a call. David www.DavidCBarnett.com

Joe Weinlick

Marketing leader, brand builder, change agent.

The first part if focus. Is there one user set that you are ideally suited for -- solve their needs and build your value prop around that. Many times, companies want to serve everyone so they end up with a watered down value prop that end up appealing to no one. Ironically, a strong value prop works better even with the audiences it isn't intended. for. Take the Nisson Xterra from a product standpoint. It was marketed to be peope with an active, outdoor lifestyle. Nisson targeted the person who might strap on a surfboard and drive onto the beach. Now, most users end up not using it that way. But, because they built the brand and value prop around the active user, they establish a strong car brand that attracted a larger audience. That said, people often misunderstand branding to mean that you have to always only be that one thing to that one audience, which is not true. Start with that simple value prop, and then develop more detailed communication. The value prop itself should be able to be conveyed in a brief sentence. It should be true to who you are and what your organization delivers. And it should be differentiated from your other available options. And, great if it is a psychological benefit! Nike's "Just Do It" is one of the great examples of a modern value prop. IBM had the informal, "no one ever got fired for buying IBM" -- a safety benefit for the risk averse. Find what you do really well that appeals to your core client base, then do that even better. Hope this helps!

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