I don't see a public documentation for their API or payment interface so it is unknown at this moment if this Zelle system could work with WooCommerce or any other eCommerce platform. Try contacting their support.

Many companies entering the Chinese market want to do SEO on Baidu, promote their brand on WeChat and Weibo, and prospect on Chinese online media. This is the first step to get established in the market. However, it is necessary to define your goals. For example, if you want to generate leads, increase traffic to your site, create a community etc. your digital strategy and will flow from your goals. Depending on your goals, in China, you will find 5 ways to market digitally. SEA is a paid marketing tool that boosts your ranking in the search engines. This tool shows your business on the search engines as an advertisement. (Similar to Google ads.) The advantage of SEA (or SEM) is the speed of its implementation. This tool allows you to choose the keywords you will be found for. SEM also gives better visibility on the web since it includes banner ads.

If any channels are currently working for you, double down on them. Keep doing LinkedIn if it is working for you. I always like to focus on 1-2 sales channels, and then be constantly dabbling and testing others. This ensures that you stay productive (doing what works), while still being able to test and try new methods that may end up being more lucrative. A few ideas: - Paid advertising works. I've run paid ads for IT Companies in NYC and got them multiple clients for just a couple hundred bucks. Experiment with that if you have the budget for it. I recommend using someone good, otherwise you're just throwing money away. - Get on a platform like Clarity.fm or Quora. Become a leader in the IT maintenance/testing space. People will find you. - In general, content marketing is less relevant for local service businesses. For example, a blog may not be as effective. - Hire someone to gather leads for you. Cold email them. Same strategy as what you're doing in LinkedIn, but through email. My last piece of advice: Track Everything. For example, are you getting more leads through Quora per hour spent marketing, or more leads through cold email? What is the value of these leads? Does Quora get you more lucrative, high-paying clients? Tracking will help you to continuously improve the sales and marketing process. If you have any questions, feel free to follow up by scheduling a call. Thanks!

Businesses are valued as a function of their cash flow. In a contract service business, the cash flow can be tied to the contracts that are in place. Here is the problem, if the contracts don't go very far into the future, then you won't get a very high multiple of cash flow as a business valuation because the continuity of the cash flow is uncertain. This is why many businesses in this space sell on terms related to the performance of the business in the years after the transition. If you're thinking about selling your marketing agency, arrange a call and I'll tell you about some other deals I've done with similar businesses. Cheers dave

First I would try to figure out why your conversion is not great. Also a level deeper finding out what a normal conversion rate in your market actually looks like. There are markets that have naturally low conversion rates - are you sure that yours is below market standard? If yes - this would be my first point of action. Increasing conversion to or above market standard. As long as you haven't done this you are not playing the market to its potential. If you are playing close to potential it might actually make sense to put more pressure on the pipeline because you seem to have a product that at least is average. If conversion is below market standard I would look deeper into the offering itself - it does not make sense to put pressure on the pipeline for a below average product. Whether diversification makes sense is a complex question. Production capabilities, costs per unit, cross & upselling potentials with your core offering etc. all needs to be taken into account. I personally prefer to establish the core product (the product I can produce and sell with a reasonable margin) first and then move on vertically. First step here is to iterate the offering (product core + services around it + pipeline leading to it....) to a good product-market fit. Last but not least - just talk to your customers. Why did they drop off? Whom did they choose and why? etc. etc. In the end everything you do is communicating with "the market" so the best thing you can focus on is to learn "how to properly listen to what the market tells you". From there you can derive most of the answers for your business. Hope that helps. Feel free to reach out in case of follow up questions or need for elaboration. All the best with your venture! Karl

Hi, The answer depends a lot on where you're located and what business entities are available to you. You could end up with several. For example, you may wish to have a corporation which owns shares in the startups such that you are protected from liability. You may then wish to have a limited partnership where investors can put in money and this LP can make loans or share investments into the startups as well and the investors could enjoy pass-through tax treatment. They would then make their own decision about what kind of entity to hold the LP investment. Your corporation could be the general partner in the LP structure. You really need to spend some time thinking about what scenarios are likely then go talk to both a CPA and an attorney who are located in your jurisdiction. Hope that helps. If you'd like to brainstorm, arrange a call. www.DavidCBarnett.com

It depends on what your end goals are. If you are going at it alone, this, or any other service should suffice. If you are also thinking of implementing a custom process and your company will have "secret sauce", you are probably better off developing your own solution. A few points to consider: * You want to make sure the product you use is reliable and safe. You will be storing PII for your candidates, the app has to do a good job protecting PII * From what I can tell, you still need to deploy this app yourself. If you don't have technical expertise, I wouldn't recommend it. You would be responsible for its reliability scalability, and security which is not trivial. An alternative is to use a SaaS product, which comes with all of the above managed by the provider

Great question. One way to get the word out is to partner with site owners who may be interested in partnering with you. See what you can do for them first to help cross promote. If you are selling, for example Christmas cards, you may want to partner with a site that sell Christmas cookies, or holiday jewelry. You can also work out an agreement where you can buy space in a holiday website owner's newsletter. Usually this may not cost a lot, (it depends on how many subscribers they have) but this can get eyes on your site. When people come to your site, you definitely want them to enter their email address so you can connect with them in the future. So ask them to sign up for your newsletter or maybe you will send them a free sample, etc. You just need a way to build your email list so you can share your products with them. Because I live in the world of online marketing, you also want to make sure your site is SEO friendly. I can write a whole new post on this subject but search online for good SEO strategies to make sure your site can be found in search engines. If you need help with this, feel free to give me a call. Hope this helps!

There are various ways you can do this. The best way to do this is to post daily. To better streamline your ad I would copy and paste your description for speed and efficiency. If you are not limited by location I would post on CL to the largest cities in the U.S. These listing have more views so in turn you get found and seen by more traffic.

For 50+, Facebook is a great platform, as you mentioned. Another one that still does well with 50+ is print, either in your daily newspaper, or magazines. It would depend on the behavioral targeting you're looking for, but print readers are typically 50+ and more affluent.

This depends on where you are located but in many major cities (U.S., Europe and Asia) there are showrooms buyers shop. This means, for a fee, your products are guaranteed to be viewed by buyers (though there is no way to guarantee they will select to buy them). These buyers range from local shops to regional chains to department store and boutique buyers. If you are picked up by one or more and show data to these online specialty stores, that is more appealing than a cold turkey approach. Simultaneously building an online following is key as well since both retailers have e-commerce-savvy demos.

When I was applying to business school (ended up at NYU Stern), Poets & Quants as the be-all end-all for MBA insider info. https://poetsandquants.com/

You ask an interesting question. AI is a broad field. Are you planning to specialize or generalize your content? In a world where traditional subscription-based media struggles to stay afloat, you are choosing a risky option to deliver content. I have been in magazine and book publishing for 30 years. Lots has changed in those decades. I have switched to online course creation as an alternative to traditional media. There is a strong trend toward online courses. It is possible to create a valuable newsletter for a target audience. Start by tightly defining your ideal subscriber. You must know who you are creating content for and why. You must be confident you can create highly relevant and useful content unavailable to access freely. What are the benefits to the reader? Use the Minimum Viable Product concept to begin your process. You don't want to invest any more than necessary for an unproven product launch. Consider using the Ask Method to help you determine the viability of the product. Marketing the product is like any other launch. You need visibility and authority. Guest blogging, and media coverage are recommended. Create a website or blog with detailed, authoritative content you can work to get high SERP rankings. Podcasting is another way to build an audience. Researching for audience interest and competitive analysis are also strongly recommended before you launch. Feel free to set up a time for a follow up call via Clarity.

Fiverr is fine as a lead generator, in some cases. And far better to us a standard model of creating an Authority Blog or Podcast around your topic. You'll work far less via Blog/Podcast + have far higher income, than trying to use Fiverr as a revenue generator. You're welcome to book a call with me + I can walk through my experiences with different monetization approaches... as each niche + your expertise level + what you're offering (product, service, info) has to be considered. Also your entire funnel, including continuity system. Also your personality style (introvert/extrovert). Also your Lifestyle requirements - hours/week work, monthly profit, health, happiness. Many factors come into play designing your money flow. I've been freelancing + running various businesses since 1974 + having a match on the above factors will have a far higher likelihood of success, than having many mismatches.

You have to see how much gross profit and net profit is there in the product sale. Let's assume the net profit is X then you could ask around 15% to 20% of the net profit. It also depends on how much efforts you are doing and who is paying for the paid ads. It also depends on how much efforts client is doing to build his brand on social media and other channels because if he is doing efforts, there will be more sale of goods.

You can really introduce a subscription model in the beginning. This would mean you could have a free model and a subscription model. You would have to make the subscription model more robust than the free one in order for people to want to subscribe but the free model could at least help you to build up your list of subscribers by signing up for your newsletter.

Ask your parents. I know that sounds glib, but honestly in today's rich technology access landscape you should be able to build a prototype of anything for free or at least under $50. In many cases you don't even need to know how to code. Here are some examples: SiteGround - Wordpress hosting plan: $3.95/mo Install Wordpress: Free Web template: Free (or spend a few bucks at Elegant Themes - I love them) Add WP tools: Free mostly, some cost a tiny bit Need a DB for CRM, planning, scheduling, other? You don't even need to know how to create one or connect it. Airtable. I could go on and on. Chatbots, marketing tools, selling/ecom, webinar tools, etc. Nobody but your mother will pay you to do what anyone else with a spoonful of hustle will do on their own. That said, once you do have a prototype THEN you have something that could be interesting to angel or seed level VC investors. And we can really get into how to succeed at that. If you have more questions, let's setup a call. I've built a LOT of prototypes. I've built and run 3 startups. I mentor founders almost every day of the week. I can help.

Any specific service category has its own unique areas that you can add value to your customers/potential customers. But what every industry is advice, just like you're seeking. Without needing to be an industry expert on a subject.. most sales reps will have a broader knowledge base on many topics than your customers. Being able to get simple questions answered and get a baseline of info on certain areas is hugely valuable to everyone. In my industry (animal care), being able to offer customers a 90 second-5 minute conversation with some advice on a minor problem takes minimal time out of my day.. but can add a ton of valuable in their life.

To a large extent, the skills required to develop an app have become commoditized over the past few years. Also available, are a large number of templates to kickstart app development (specially games). That being said there are some key issues which differentiate successful apps: User Acquisition: - Organic - Paid (at a price that gives best ROI). Sustained Development: - Ability of the developer to consistently make changes based on user feedback. I think that app development really starts after the first version is released to the market. Customer Support: - How well can the developer interact with customer and build a community. These are my immediate thoughts.

In this order: 1. Track record 2. identification with your app 3. Personal fit with you 4. Location 5. Costs

As an current investors and former Chief Strategist of Metroclick one of the largest interactive touchscreen & kiosks suppliers in the states. It's very easy to lease the equipment, the more important questions is the reason behind the use of the equipment. Also the location of the kiosks test market is extremely important for a successful market test. The team at Metroclick offers customize equipment and kiosks software developer for your specific niched market. I can assist you in this endeavor, please setup for an quick 15 minute call so I can discover the scope of this project and connect you with the right development team for this project.

The most important thing to understand is your audience, or rather your target customer. In the beginning, it can be a bit overwhelming to all of a sudden tackle half a dozen social media platforms and do them all well. Focus on just one or two platforms where you know your ideal customers are. For example, if you're building a saas product for techies, get your butt on Twitter and engage with anyone and everyone who's commenting on related hashtags or other Twitter-ers. Twitterites. If you're producing high-end physical products that look awesome in photos, post daily on Instagram and get people to oogle at your Instagram feed. Of course you should still claim your business name on all the platforms just in case, but focus on a few. Use tools like Hootsuite, MeetEdgar, IFTTT, and Zapier to help you automate some of the posting process. Just don't cheap out on your content ;)

First of all, it sounds like you have a great idea with a positive impact. To your question: Make sure to include a chat option in whatever page you have clicked-through from your PPC. In addition, what information are you able to capture on your landing page (that I presume clicks through)? I'd highly recommend including a phone number. Whatever info you do capture, make sure to follow up as soon as possible (within 10 minutes ideally). I'm happy to share more next steps from here.

In my experience a technical co-founder's primary responsibilities are to be a visionary first, a hacker second and a manager third. first you recruit a tech co-founder to help visioneer what your product can, will and should do. then you have them support the one key part of the development process (prioritizing around the area of the technology with complexities or is part of your secret sauce) and then that person also manages whatever internal or external developers/technicians that are needed to launch or sale the product. Personally I think the evolution of the IT support model is better positioned as an "AND" play - meaning you find a competent technical partner that is cost accessible, scalable and reliable in terms of experience with similar startups and products. From there you continually look for a good fit CTO/tech co-founder and if you discover them early that is excellent, but do not force the issue (it is easier to scale down or replace a third party vendor, an equity holder not so much.) Over the last 12 years my firm has helped 300+ entrepreneurs over thousands of projects plan, build, launch and scale their applications (all told raising about $700M in venture financing). So I've seen pretty much ever permutation of co-founder/CTO/product manager you can imagine in the startup space through the lens of my software development company. So if you'd like to connect and chat about how best to plan out the road ahead feel free to reach out.

Map the industry down to individual level. Talk. Verify your idea. Have a good pitch ready. Regarding documents: 1. webpage with clear UVP and CTA 2. one liner for the "aha" moment 3. one pager pitch - number focussed. 4. three pager pitch - if the one pager was interesting. 5. blog posts, long content for people to dive in.