Content Marketing Strategist & Venture Advisor
A private equity company can offer any combo of preferred shares, warrants, options, or convertible note. They are like any other investor and can pick and choose, especially if they think you may be desperate for money. If you have more breathing room, and your deal is solid, consider shopping it around to other P.E. firms or family offices for better terms.
Product Manager turned Entrepreneur
You always want to mitigate risk, for you and for investors, or partners. One of the easiest ways is creating fake landing pages of your product idea. You then run ads, fb or Google, and see if people 'convert'. Convert can be giving their email, clicking a button like buy now, faking all the way to checkout, whatever you think proves there is a market and need for a solution of your product. There are many other ways to test a product without building. I would suggest you pick up the book Lean Startup by Eric Ries, as he is the founder and master of the MVP, minimum viable product. If you have any questions, feel free to reach out as I was in a similar situation with my venture and in the EdTech space.
IT Software Development and Architecture
Are you talking about tweeting replies based on keywords in a tweet directed towards a specific @user? If so, then you should be able to find a developer to create a simple Twitter bot for you. You can get really fancy with it and even train an AI model to come up with replies on its own. Analyzing data is a much different beast than a Twitter bot. For one, Twitter data is unstructured data. Also, how do you want to analyze this data and how do you plan on using these results? That makes a big difference in the direction that the real answer to this question will take. There are a number of different tools available, but it's probably going to require a hybrid solution of custom programming on top of using the tools available.
Product Manager turned Entrepreneur
Good question Brian. I am always a fan of a free trials or even better, the free tier. The later you have to watch out as you could be stuck a situation where you can't convert people to the higher tiers, but all in all what you are trying to do is show people the value your product provides and the best way is to have them see it with their own eyes. Once the user sees the value your product brings them then they will easily jump on board to becoming a paid customer. Also, be sure to get feedback from your users, especially ones who convert to paid customers. You could interview them or survey them understanding what value they got out of the product, but the paid customer provides the best insight, none paid can sometimes have you chasing your tail! Good luck and keep hustling!
SaaS - Enterprise & SMB B2B
8
Answers
Founder of Partnerhub®
Quora to show subject matter expertise and 'nurture' your relationship with cold leads to generate more educated and eager signups. We did an episode on Quora marketing: (https://anchor.fm/marketing-automation/episodes/A-Quick-Intro-To-Quora-Marketing---General-Strategy-e1vlpr/a-a4noru) https://youtu.be/X9Akg7Z-KPI?rel=0 In fact, Quora is getting pretty busy due to the fact people like me have gotten very good at marketing on Quora. The ‘white hat’ version of this is below. I consult with founders and marketers to help them execute on this very strategy to help grow their personal brands which inevitably grows their business. The name of the game for marketing on Quora is showing THOUGHT LEADERSHIP (https://right2revenue.com/managed-thought-leader-creation-program/). This will result in: 1. More credibility to whatever you promote anywhere. 2. Recognition of your brand (it shows up next to your name if you edit your tagline correctly). 3. Targeted and educated traffic to your landing pages. Here are the steps in this thought leadership strategy: **Step 1 = Choose a topic** * Strategy: I start with the focus keyword for your product/service. For an example, I am about to focus my attention on the keyword “thought leadership” because I want to find those most-interested in building their personal brand recognition and credibility in a field (i.e. a Quora topic). For a founder of a SaaS tool, this would probably be the pain point your tool solves - the search term that you want to get traffic from. **Step 2 = Create a sheet with question links, total answers, views of the top answer, average views per answer (if you have time), and followers.** * Strategy: You need a formatted database of the potential for your content on quora so you can prioritize your time. * How data-miner, but I employ a team of data specialists trained in grabbing the right content from the right places on Quora (https://right2revenue.com/product-category/data-enrichment/), and then going about enriching that data to grab linkedin profiles and email addresses. **Step 3 = Answer them in a google doc** * Strategy: This is so you can make copies of the content and turn it into multiple types - i.e. a linkedin article, an article for your blog, a number of tweets… Also, if you have collaborators (editors), you can simply give them access to this doc. * How: Simply create the doc and share it. One doc per question. **Step 4 = Edit and publish related answers as an article on your blog** * Strategy: You want to have it on your blog and indexed first so you have attribution and the chance to outrank the quora question with the same headline, or at least be close to it. * How: Add the version of your answer to your blog. **Step 5 = Submit that article URL to google to be indexed using your webmaster tools (search console)** * Strategy: As mentioned, you want google to crawl/index your answer on your site before they index the same text on quora. * How: Head to your webmaster tools (https://www.google.com/webmasters/tools/) **Step 6 = Bring your friends and colleagues into a Quora ‘Pod’** * Strategy: You need initial engagement to ensure exposure of your answers. The first 24 hours are key, so find a group of people who also publish on Quora and create your own pod. * How: Reach out to colleagues, ask if they answer questions on Quora. If so, start a WhatsApp or Telegram group and invite them. Post links and share there. **Step 7 = Publish the answers to Quora** * Strategy: Now that the answer is on your blog, go ahead and format it for Quora. A video is ideal, but at least add some images. * How: Head to http://Quora.com (http://quora.com/) **Step 8 = Share the links to the answers with your friends and colleagues.** * Strategy: This is where you post to your pod or email/message friends to engage immediately after posting. * How: Any way you prefer. Or... hire me to do it all for you :) ~~<>~~
IT Software Development and Architecture
They have to be PCI Compliant. https://www.investopedia.com/terms/p/pci-compliance.asp
Strategic thinker and communicator, author
Hi: Congrats on getting the ball rolling with your business — and generating some interest from potential customers and investors. As to your question, when a potential investor asks about your cap, they’re referring to the valuation cap you’re setting on your convertible debt issue. That would be the maximum valuation at which this issue would be converted into equity when its term expires. Frankly, if you aren’t even incorporated yet you might want to pause the fundraising and focus on firming up your company’s foundation. You’re off to a great start but there’s a lot more to building a business than a prototype and some cash from a VC type. If you wish to discuss, send me a PM through Clarity for 15 free minutes. Cheers, Kerby
Strategic thinker and communicator, author
Hi: Sounds cool. Not clear on your target export markets, but some things to consider: 1. Identify your optimal customer and the problem you're resolving for that customer. Quality? Cost? Availability? 2. Research the pathways your product has to get into that optimal customer's hands. Wholesalers/distributors exist across the food business (at least in the US), so they would be a must for this market. Furthermore, how does the end-buyer actually purchase goods like yours? There will be differences between a retail buyer and an institutional buyer. 3. Develop a promotional plan for each of those targeted audiences based on standard approaches, which might include trade shows, personal pitches, in-store demonstrations. If you wish to discuss, send me a PM through Clarity for 15 free minutes. Cheers, Kerby
Conversations With A Butterfly
Well , first , you have to know exactly what you want to produce , and why . Then, you have to think about the brand of market that is viable at the moment , and/or the consumers you want to attract/market to . You have to brainstorm , figure in the cost of production & distribution + profit. This won't happen overnight . Its going to take a lot of research , observation , planning and funding , of course . But those are keynote factors you need to significantly consider , if you want to at least get your business headed in a successful direction . ✨
Growth Consultant & Founder of Upreports
Building backlinks is super complicated task nowadays but below are the strategies that my team has been working with for our clients and they have benefited from the work: 1) Make relevant guest contributions - A lot of high authority blogs have changed their guest contribution policies and made the links no-follow but there are still websites out there that give do-follow links. So, discovering blogs that are relevant for you and pitching a post that actually adds value to the blog can get you a quality backlink as well as exposure to an engaged audience. 2) Pay for feature posts - Media sites accept features posts and give do-follow links in them. Usually expensive but think of long term and put in some money on it from time to time 3) Associate with NGOs - Reputed NGOs are always interested in people who can support their cause and most feature their supporters on their websites. Links are often given to websites on such occasions. 4) Get active on relevant channels - There are no dearth of content creation, content curation, business listing, and community websites. Such websites usually have authority and backlinks from them can be counted into decent quality. So, get on all such websites and participate from time to time as well. 5) Last but not the least, create authority content. Authority content is picked up and referenced on its own which creates automatic backlinks. When I say content, think blogs, images, infographics, and everything else that can be credited/published with a link. There are many other ways to create quality backlinks. Please reach out in case of further help! Good day!
Founder Dots Leadership Solutions Inc
From an HR professional perspective I’d want you to have several examples to help me see how you dealt with change, financial constraint, department conflict. You know those behavioural questions everyone hates? Here is how to prepare. Recall several complex situations that may cover several questions - something difficult that involves multiple stakeholders can often be used for different questions. To prepare think STAR - Situation, Tasks, Action and Result. You can do this thinking ahead of your interview. Then it will flow far easier. At senior levels the fit they are looking for usually has a lot to do with your leadership style, how you manage relationships across the org, how you make tough decisions. Your stories are the best indicator of future behaviour. Also HOW you operated under stress tells the interviewer a lot about your style and whether you will fit the culture. Some good questions you may want to ask is all about the culture, current morale, change environment, company values. Remember you want to interview them as much as they interview you! Lastly, candidly ask the interviewer about themself and their greatest memory for working there. Hope this helps! Let me know if you need more?
AdSense Revenue Optimization & Flippa Investor
It depends on what type of online business you want to run. For selling online (physical or digital products), you need to figure out your audience first, and then find or create products, that will sell. Also consider how you will get paid - living in Egypt may put restrictions on money transfers (for example - does PayPal operate in Egypt). You can also do freelance work online. Bottom line - starting an online business is easy. Getting clients and getting paid is more complicated. Good luck
Innovation Coach
First of all your material is protected through the copyright, but in order to collect any damages the copyright needs to be registered, so do that first. You should have a good argument because you have invoices they paid for training in the material so if they copy it fairly closely you could collect damages. A trademark isn't going to give you much protection on the material, trademarks are really only good for your brand and your logo, if part of your material is the brand then trademark it. There are two other paths you can look at also. First ask the client about it, see if they are willing to partner in some way; for instance you could license your copyrighted material to them for use with their own clients. Second think about using a Creative Commons licence on the material that allows them to use it but drives their clients back to you; take a look at how Strategyzer has done this with the Business Model Generation Canvas.
AdSense Revenue Optimization & Flippa Investor
In my experience, CPM ads pay much less than CPC. I think that your issue with AdSense was poor optimization / ad placement. I have a client who had very low CPC with high traffic website, and was making well over $10000 per month with AdSense. Before we optimized his site, with same traffic he was making less than $3000 (which is still pretty good). There may be some good CPM networks out there, but overall, CPC should yield much higher income. What was your RPM (revenue per 1000 impressions) with AdSense?
IT Software Development and Architecture
Mailgun is great, as is MailChimp. MailChimp might be easier for you since it has email blast campaigns and templates, while MailGun does not.
Director / it.com | Founder / CauseWell Insurance
This is really a question for your attorney but a quick (layman's) answer is that today's copyright protections cover writers almost automatically once you complete and publish your works (research this online). Here is one source of info: https://corporate.findlaw.com/intellectual-property/copyright-law.html Trademarks are more related product and service names rather than content and must be applied for. Sorry I can't be more comprehensive. One thing I'm sure of is that you have to proactively defend your intellectual property rights. No one is going to do this for you. So if you see someone stealing your work it is your responsibility to notify or prosecute them.
$50 MILLION+ In Revenue Made From My Brand Names
I'd love to chat more about your products or services you need follow up emails written for. I've had great success building automated follow up email funnels that turn browsers into buyers. Lets connect!
E-Commerce SEO & Search Strategy Consultant
Marketing & Sales. A lot of entrepreneurs are "doers of the thing" but at some point, you're forced to take the shift and become a "marketer of the thing". Think of it this way: You can have the best product on the market, but it doesn't matter if noone knows about it. Ofcourse, there are so many other important bits I'd love to tell you about - but, start with these and you will see traction, the rest will follow.
Product Management
3
Answers
Project manager and Social Network Expert
Hello, It is completely possible, depend on your current product management software the method for gathering data for making unique groups with their allergic or other attributes can be vary. You can also add an online panel or system to increase the speed of this process; for example online surveys or extra discounts for filling some subscription forms with personal data If you like to speak more about it, we can have a call on defining a system or even setting up an online branch for your current business.
Business professional
Yes definitely you need customer service provider department, the more you achieve to respond it, the betterment nears you. Thank you.
Domain Names
7
Answers
Founder at Workflow Coach
I'd recommend that you check out https://leandomainsearch.com for names. Perhaps look at two-word .com names or even look at purchasing industry-specific names with newer domain extensions like builder.io or builder.to then offering these directly to builders etc
Affiliate Marketing
4
Answers
Project manager and Social Network Expert
Dear Friend, You are totally right, websites like Fiverr, Upwork and Freelancer are mainly good for finding a Designer or Developer for your idea but in order to find marketer you need to stick mainly to marketing community. But before that here are some friendly advice: - Most efficient group of marketers are influencers and what attract them is some extra benefits like special discounts and.... you should mainly try to make them feel their are special - providing good set of tools and materials like (landing pages, banner ads, video ads and...) have a lot of effect on attracting experts cause it makes they work easier and faster - Many marketers stick to high quality product so always stick to that to get better marketers Here are some communities which are good for finding marketers: https://stmforum.com/ https://affplaybook.com/ https://www.affiliatefix.com/ https://www.affilorama.com/forum/ https://www.warriorforum.com/ https://forums.digitalpoint.com/ https://www.wickedfire.com/ https://www.wealthyaffiliate.com/ http://www.cpaelites.com/ http://www.v7n.com/forums/ if you have any questions or helps please do not hesitate to contact me :)
Strategic thinker and communicator, author
Hi: I'm wondering why you aren't starting a business to produce this app yourself? Develop a prototype, show it to likely users, take their feedback to refine the product, build a marketing plan, launch the product and generate sales. Once you've proven that it sells and customers value it, this company could look at the decision to acquire it as a no-brainer. Also, in terms of what to expect, this company you have your eye on would likely be looking to pay the fair value of your company, which probably has no correlation to their market value. If you wish to discuss, send me a PM through Clarity for 15 free minutes. Cheers, Kerby
Strategic thinker and communicator, author
Cool concept, but yeah, it can be time consuming. While there may be automated ways to do this, another way to consider the demands of the individualized approach is to think of the effort as an investment in the relationship. Down the road, this investment could pay dividends, including: * when a member's issue needs to be smoothed over * when your airline/hotel contact is moving on to another role, but smoothly transitions you to his or her replacement * when the airline/hotel needs to cut back on such deals and first trims those with minimal connection to anyone in the business In short, the travel partners are stakeholders and you must develop a rapport with them as well as any other stakeholders. If you wish to discuss, send me a PM through Clarity for 15 free minutes. Cheers, Kerby
Business startup expert
I'm not a lawyer and this is not legal advice. I recommend finding a lawyer and an accountant that specialize in crowdfunding. Legislations on crowdfunding is constantly changing so keeping up with it on your own will be a nightmare. These types of platforms are still relatively new so It might be hard to find reputable ones with good track records. If you would like help finding reputable lawyers and accountants that specialize in crowdfunding, I can help you with your research.