Well, the most basic answer is that you could look for certifications. However, that only takes you so far. Any PPC professional worth his/her salt also has experience with PPC management software (Kenshoo, Marin, Acquisio), etc. Ask what experience they have and what they like dislike. I have my favourites :) More over any good PPC expert has their own strategies for managing and structuring campaign. Ask what strategies they use. GIve sample cases and how they think. However, you really have to know what you are doing to hire well. I would suggest you get a PPC expert to do the interviewing and screening for you. Identify 2/3 good people and you hire one that you like for the personality fit. Good Luck :)

Value based pricing is neither about being cheap, nor about the kind of product/service. The value potential of $3.99 will depend upon the quality of output that the product/service provides, irrespective of the categories mentioned by you. Ideal way should be to benchmark your product/service content to decide the price point.

Think about the entire sense of the product that the consumer gets, this includes your website, what you sound like on the phone if/when they call, your logo, the packaging of your product, etc. These are all relatively small things that you could tweak that would have a disproportionally large effect on perceived value _if_ everything is done right. Another easy move is to release another similar product at a higher price. The more expensive version should have extra features, but don't think that hard about it, it's more a placeholder which allows people to see the true value of the more affordable version. Note: with both of these tactics (and others), the goal is not to trick, it's to get a product that is genuinely valuable to the user at a fair price for the value they're getting. Perceived value is real value, and it should stick with the user for as long as they own/use the product, just like a more 'tactile' feature would. Let me know if you'd like me to give you feedback on your overall product's perceived value and how to greatly improve it, best, Lee

Yes, a consistent sales process is vital so that you know where you are. You also want to know why you lost some orders and won others--I was over a decade into my career before I realized I had no idea why. And that's what lead to the change. You need to understand your numbers. You need to know what the process steps are, and how to proceed to the next one--or let the opportunity die if it should (hint: if you're trying to turn every prospect into a client, you're doing it wrong.) And you must have your fulfillment process dialed in, which at present with the description of murky data-gathering and pricing it sounds like you do not. Loads of info my my blog at http://www.salestactics.org Let's discuss specifics on a call.

Hi there, it depends on the type of paid info product you are trying to create. I've been creating and selling digital info products (e.g. video training courses) for the past 5 years. Let's have a chat and see how I can help.

Hi there! I purchase quite a bit of PLR, but tend to focus on content about digital marketing and online business rather than physical therapy and sports medicine. My go-to sources are AllPrivateLabelContent.com, ToolsforMotivation.com, BestQualityPLR.com, CoachGlue.com and ContentSparks.com. Tiffany Lambert's PLRMinimart.com has a bunch of health and wellness content at very good prices, and she's a stand-up ethical online seller. Another one I know and trust in the health/wellness field is JR Lang at InternetSlayers.com. Hope this helps you! Best of luck.

First you have to know a bit about Affiliate marketing and realize that actually there are at least very different types of affiliates and they all serve different purposes in the sales cycle. Some help push value conscious consumers over the edge (ie, coupon based sites that you refer to), but others drive a totally different purpose.. They are more upper funnel (Loyalty, Content, Non-Profit publishers). I could help you create a plan and policies to effectively navigate the affiliate space. Good luck :)

Assuming your first two conditions are fulfilled, then yes, why not. The problem is in the execution. Most affiliates allowed "in" under typical circumstances are useless and will do nothing. More than 90% of them. So your qualification process will have to be heavy. You also have to make it easy for them: that means swipe files/emails, landing pages, VSLs, instructional videos and other documentation for them to a) learn how to sell your product, and b) actually DO the selling. Don't expect them to lift a finger. Especially if you dump all the work on their collective lap. You need to spoon-feed them. Again, nearly all will do nothing if you accept requests willy-nilly. The key is finding the top 10% who will take action, and pleasing them. Easier said than done. Remember, the affiliate doesn't really care about your product. They care about making money. And as an established affiliate, they want to see HOW they will make money with you. This means data. You need to show them numbers, even if they are conservative estimates.

Hi there, it depends on what your end goal is. Are you looking for page likes or you want to send traffic to a landing page on your website in order to get leads or sales? If you can give more clarity on what your business is about and what you are trying to achieve, then I'll be able to give you pointers on what to do to increase your ROI. For now all I can say is work on your Ad copy (not so much about trying different images, but images that send the right message). Hone in on your targeting... test, test, and test, until you get it right! Feel free to contact me if you need to talk further.

It's kind of late reply, but ... sears is dying, so don't waste your time selling on their platform. Instead try Walmart.com or of course Amazon... Good luck

Day 1: --- Set up analytics to you can track how successful each of your attempts is. This will allow you to choose which to focus on and optimize. Use freemium services to make it easier o Popcorn metrics (to define what to track) connected to Mixpanel (visualization of data) o Learn how to use Urchin Tracking Modules (UTMs) so that you can better distinguish which of your methods are working best in later steps. --- Start trying to define the 'persona' of your customer. This will help you in the next steps when you think of ways of getting them to know about your product. --- Learn about and get set up for a 'drip email campaign' which you will need on Day 3. You could use MailChimp. Day 2: --- Start trying different methods for telling potentially interested people about your product. --- Ads o Google adwords o Facebook --- Engage with communities o Online = Twitter = Facebook = Youtube = Blogs / news sites o Offline = Meetups = Television news --- Think up other methods to try. Anything that somehow describes your product to those that would likely want to buy it --- Get as much contact info as possible. As people land on your website, even if they don't buy anything, you should be collecting email addresses from as many as possible. --- Watch your analytics data in real time as much as possible (using Mixpanel), especially right after starting to try something new. Day 3: --- Analyze your data and start working more on the promising tactics. --- Start working on SEO (Search Engine Optimization) for your site. The basic stuff can be done quickly, but to get it to work well takes time. --- Start your 'drip email campaign' with the emails you've collected (and continue to collect) to stay in touch with your potential customers about your product.

You can have a look at http://ekipa.co

Many people in consumerist countries buy on emotion. It isn't the same at the lower end of the market, so brands lose out massively in that space, but they aren't really too worried about it given the disposable income available elsewhere. Branding involves understanding how your 'badge' makes your customers feel. There has to be a congruence between what they see and thus imagine. Oddly, this can also include what they can almost smell and taste! Even though those are not at any point defined in the brand strategy per se. The first thing is to identify your market segment. In the example you gave, ask yourself what is it you do? How old are you? Do you have children? What sort of job do you do? Are you happy with it? How much do you make? What sort of house do you live in? What other things do you like? etc. etc. etc. these all form what is known as a 'customer persona'. You may even help yourself along by cutting out items from magazines which help visualise answer to those questions or even create and cut out a large cut-out of that archetype. I do this a lot in different capacities, especially in IT and tech, since that is the market I revolve in most. I can definitely help with the strategy, but I'm going to say something quite odd. If you are thinking to, DO NOT contact me about manifesting it ;) As you can probably tell, there are two parts to this. The first is the strategy which I can do with my eyes closed. The second is the branding exercise, which involves the folk focussed on the emotional aspect of the process, even if they lack the strategic oversight or plan. If I were you, I'd find someone who has both. The strategic 'cognition' and the emotional/EQ skill. That is the sort of person you need or you can find people that work well together and use them both. Very best of luck!

Hi! Hope you're doing great! I've work and interact with several co-works, helping them, as part of them with memberships and also using their facilities to organize events, i've seen a lot of them grow and some fail. So, i can share some strategies to have in mind : 1)Offer special discounts for the opening of the co-work for a limited time. 2)Always communicate the benefits of working in your co-work, and why they should go there. 3)Invite communities to use your facilities for meetups and similar events. 4)Go out and reach your potentials customers like business , tech students and startups. 5) You've said "we",so one of you should be focus only in business development, is the easiest and fastest way you're going to grow. If you want some help developing more in deep these strategies i will gladly help you. Best,

When it comes to idea validation, get testing now. Pick a few artists from different forms of entertainment and see if you can start making them streams of revenue with your idea. If you can, great. You now have case studies to work with. You have something robust to pitch. More importantly, you'll have validated your idea and this will give you confidence to explore how you can upscale your work.

You have a few options here. 1. Find marketing consultants or local marketing agencies that are looking for interns through local job boards and through LinkedIn. 2. If you already have LinkedIn, pull off a list of email addresses for your contacts and then write them all an email explaining pretty much exactly what you have explained above. Ask them if they need help or if they know anybody that needs help and let them know you will do some work for free to gain experience. 3. Sign up as a freelancer on all the freelance sites. Though you might be worried you don't have enough experience, you still have more knowledge than the average person on the street because you're investing your time in learning. You can charge a lower rate than other freelancers in attempts to win business and to reflect your own experience. 4. Do you have a website yet? If so start writing posts about Facebook Advertising. Write about the things you are learning, your tips, the obstacles you are facing. Now, you have posts to promote. Eventually, perhaps, you have a blog you can monetize. Also, when you sign up for hosting for your website, some hosting companies will give you coupons to spend on services like Facebook Advertising or Google. So, if you have a website, go check your cpanel as there may be some Facebook Advertising coupons in there for you to get started. 5. If you have any related experience, start by winning business in this area first and then gradually sell in Facebook Advertising as an additional service. For example, if you are already comfortable with organic Facebook Marketing, look to win business in this area first and then weave in your Facebook Advertising service at a later date. Good luck!

They expect it to be a free service because there are other free services that do something similar. In order to get income you can either 1) Get people to understand that your product is substantially better (for their actual needs) than the free competition. You will then be able to charge money for your service. 2) Find out how your free competition is getting income and copy them (ads?) If you do in fact have features that are better than the free competition, I would recommend making two versions of your service: A) A free version which has basic features that are shared with the free competition B) A paid version which also has the 'pro' features which your free competition does not have. This could for instance be an ability to better customize the types of alerts you can get, or change the sound of audio alerts, etc. C) (optional) It will also help you get sign ups for your paid service if you add a third option which is a little more expensive than option 'B'. Simply the presence of a more expensive option will make people see option 'B' as a better deal, than if there was no more expensive option 'C' (it's a psychological thing). Option 'C' should be everything you get with 'B', but also comes with something extra. This something extra could for instance be an email that the user gets once a week summarizing 4 - 5 news stories about the stock market, or anything else you can think of. In the end though, this is not about 'tricking' anyone into paying for a product they don't want, it's about helping them make the decision to get something they will be happy with. In other words, your product (option 'B') should be fairly priced for the value they will get out of it. Keep in mind, that even if your product doesn't have any obvious abilities that your free competition has, if you package your product in a more easy to access, and pleasing to use way (i.e. make signing up easier, make the UI more intuitive and pleasing to look at, etc), many people might be willing to pay for that too, even though you might not see it as a feature.

This really depends on the industry you are in. Is it not possible for you to do both? Building your personal brand and also establishing your website at the same time? The best example I can think of here is how Gary Vaynerchuk started Wine Library TV, but leveraged his own personality which in turn raised awareness for the Wine Library brand. When commenting on other people's blogs for example, there is no harm in your leaving a comment with your name as [your name] @ [your brand name]. If your website is less established, I'd sway more to starting out with a lot more of a personal approach. Other bloggers are likely to be much more receptive to seeing person actually engaging with their content, rather than thinking "who the hell is this random business who are obviously trying to leverage MY brand?"

Paying bloggers for direct advertisements is a bit of a grey area. It's grey because loads of brands are doing it, but it's such a difficult thing for advertising regulators to monitor. Check out this guide so you're aware of the guidelines and risks: https://www.ftc.gov/system/files/documents/plain-language/bus41-dot-com-disclosures-information-about-online-advertising.pdf You should also be aware of the SEO risks to your business. In short, if you get caught paying bloggers to write about your company and those articles contain links to your site, you're at risk of receiving a manual penalty from Google. See this for more: https://support.google.com/webmasters/answer/66356?hl=en Risks aside, those tactics you noted are fine, and can work great. Depending on your product or service, You might want to consider signing up for a variety of the affiliate networks out there such as ClickBank or Affiliate Window. Lastly, the best way to get them writing about you is to make them a part of your growth. Find relevant bloggers in your niche and recruit them as your product testers and focus group. If they feel a part of it, and your product or service genuinely enhancing their lives (or the lives of their readers), why wouldn't they write about you?

Great question, many entrepreneurs are stuck before launch because of this hurdle. I have helped many individuals turn full time entrepreneurs through succinct consecutive coaching in various industries. Here are my suggestions, but keep in mind they are generic because you didn't provide any details. 1. If you have a prototype or design, re-design it with the intentional focus of removing certain features. Making trade offs are critical and simplify your introduction, pitch, and value proposition as well increase the chances of people being 100% impressed with the limited featured offering rather than semi impressed and focus on what is done wrong. 2. aim for simplicity in your pitch, avoid jargon and create a simple story on how to present the problem solution your 1 or 2 features is offering. - go to older family members for this, not friends or coworkers. 3. go to Fiverr.com and maybe if needed look there for a cheap and quick prototype mockup. 4. create simple landing page to present as if you are a fully working startup. go to www.instapage.com for quick landing pages and if you want a domain go to www.unthinkhosting.com for cheap domains - use code unthink for discount, it should give you some savings there. 5. go to startup weekend events instead of all 3/4 above and just create a simple pitch (under 1 minute) to present your problem and solution idea. if selected you get a team for a full weekend to validate something together. 6. Or create a facebook product page, upload some images (not sales pitches) of problems w/ problem story descriptions... post a lot of those... randomly posting images of your product (already simplified in features) and launch a small budget campaign, say $15.00 for paid advertising featuring your simplified product image, little or not text in the image but with a very short story and solution as header. trust me, is critical that you remove features. If you are not willing to make trade offs, from my experience you are not ready to try entrepreneurship at all. I hope this helps and look forward to seeing you succeed! Humberto Valle

Great at the age of 22. Your concepts is really nice and extraordinary, it might you face a lot of compositors already but still you do your revolution your way. --------------------------- About value of startup. If your are calculating your startup >> Investment is the 1st part + Estimated yr. Revenue after the investment + calculate the per user revenue(future esimation) + Your strategy investment, resources, planning marketing, infra and all major minor which you consume in the startup

People need don't need experience on paper, they are looking for person who serve their desire. make a strong portfolio and increase your skill level. Upload your portfolio online and apply directly. ------------------------------- You will definitely got something. and about for job you don't need contact just show your strong skills. ---------- Check linkedin, powerlinx, freelancer, feverr

1. Explore competitor backlink and citation profiles. Looking at their backlink and citation data will help you identify relevant websites that may be useful for you to work with. In addition to this, you'll likely identify competitor marketing tactics that can help spark your own ideas. 2. Use a tool like Buzzstream or GroupHigh. If you haven't used these tools before, you essentially enter a few keywords related to your industry and the tools return blogs, publications and influencers along with marketing metrics to help you assess who to contact and also with your outreach management. The alternative to using tools like this is to do it manually using search operators. 3. Use Buzzsumo. Put your competitor domains and/or relevant industry keywords into this tool. You'll find the best performing content in your defined period of time for selected keywords or a domain. You'll also be able to see the people who shared this content on Twitter allowing you to broaden your potential network. There are quite a few different ways to get started, but I think those above are the easiest and help spark some immediate ideas.

1. What kind of industry should I consider so that I can get easy traffic in a very, very short amount of time, considering the fact that my only objective is to reach $2000 monthly. Health/wellness/nutrition/fitness are usually quick, high-interest industries. Definitely high-competition, though. Saturated market already. 2. What could be the most efficient way to get traffic in this case Efficient? Buy it from Adwords. COST efficient? Organic/SEO. But organic takes time and lots of energy in content production and promotion. 3. Should I use Wordpress blog or design my website from scratch (any other suggestions?) I prefer WordPress for nearly everything. Unless you have some specific reason not to, I recommend choosing WordPress. 4. Is there another easy way to get money for my website apart from Google adsense? Yes, definitely. Adsense is actually a VERY low payout method of monetizing traffic. Look into CPA marketing, or cost-per-acquisition. Affiliate marketing sites are also good options. Both take time and effort, however. $2k/mo in web traffic revenue is a lot for solo publishers. That's an ambitious goal. Chase it, definitely. But think outside the box a bit. Adsense won't get you to $2k/mo anytime soon. If there were (legitimate) get-rich-quick schemes lying around on the web, we'd all be doing them!

Hello, my name is Humberto Valle and I focus on growth strategy and marketing for companies around the world, i run an all inclusive digital marketing platform with a team out of Arizona. Here is my feedback: This is not an ideal situation you want to be in. Just as with crowdfunding campaigns many people wait until they are 'live' to promote. Strategically you need to have been prepping and laying the ground work for the brand and launch prior to the launch itself. When the launch is live your focus then is to reengage prior interests, drive referrals and shares, and closing on sales or donations. We're here now, so my plan would probably consist on heavily emailing and building a list of reporters locally that I can reach out with a pre-written press release (learn how to press releases) while simultaneously running paid advertisement campaigns on the appropriate target market's social platforms (not every company benefits from facebook, or insta, or google, twitter, etc) learn your demographic and be where they are - it could easily even be an app that you are not aware of. but because of the time sensitivity of the launch you need to have paid content now as well. capture as many leads as possible with these paid ads, with a/b testing and retargeting. reach out to old contacts who have been introduced to your project while it was still being developed and ask for support with a share, a like, a free trial, etc. offer heavy discounts if needed for purchases. Kind of broad ideas but it gives you a sense of direction, at least I hope I did lol