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Digital Strategy

Has anyone had experience productizing digital marketing services into a well-coordinated marketing sequence/solution?

3

Answers

Jason Kanigan

Business Strategist & Conversion Expert

Do you mean the marketing of such a service? Or the fulfillment process itself? (Yes, to both.) You'll probably benefit from looking up some Michael Gerber / EMyth content. Essentially, you can systemize your process, while retaining the "secret sauce" that makes what you do special. You just have to isolate what that is and ensure it's included in every project.

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Scott Colenutt

Clarity Expert

By ON DEMAND, I am going to assume you mean within a few hours. In which case, in my experience the only two things that really stand out: 1. Financial forecast reports 2. Cost estimates

Scott Colenutt

Clarity Expert

The unwillingness or inability to share the problems they face and how (or if) they overcame them. When companies do this well, they can take these lessons and start storytelling through their marketing. They make themselves more human. More approachable. Not only can this have a positive impact on sales, it can help build a great sharing culture inside of the businesss.

Jeff McDermott

Real Estate & Startup Investor/Advisor

Sure, why not? Validate the need first by offering your services to other agents and if it's a hit then incorporate it into your real estate business.

Jason Kanigan

Business Strategist & Conversion Expert

Consider instead where a $2500 price point puts you. I use a selling technique called Monetizing The Problem, and in that process I get the prospect to calculate the size of their problem. Then I charge 5-10% of that figure. There's never any resistance, because they see where the number comes from, how it's based on reality--and a number THEY came up with (not me). So here you are at $2500. Let's be conservative and say that's 5% of the size of the problem. Meaning you are trying to help them make $50K in sales over the next year. What kind of a business has a revenue goal of $50K? A sole proprietor who's just trying to get by? Is that your target customer? Really think about this. A serious SME won't play at the $2500 price point, because it's too low. They know the vendor can't commit enough resources to do the job they really need done. For instance a business with only four high-value employees plus the owner needs to bill at least $60K A MONTH to survive!! Why would they let you touch their marketing collateral (that's their website) for a mere $2500?! Stay at $2500 and you're attracting a really low level of client. If you have the horsepower to achieve more with the skills you have, then I highly recommend going after a better class of customer.

Lee von

Unique Insights, Creative Solutions

I'd recommend doing it yourself using techniques commonly referred to as 'growth hacking'. There are a lot of resources on the web to learn, but here is a very thorough and cheap intro: https://www.udemy.com/growth-hacking-masterclass-become-a-digital-marketing-ninja/learn/v4/overview (Sometimes it's only $15, but at the moment it's $30). In summary, it involves using cheap or free tools and techniques to 1) Get visitors to your webpage (many different ways) 2) 'Activate' them (getting their email address and helping them take predefined actions with your product) 3) Retain them (getting them to be habitual users/customers) If you'd like to discuss how to implement growth hacking in relation to your specific product, let me know, best, Lee

Scott Colenutt

Clarity Expert

Yeah, you have got this right. One important thing to note is that you will need to add href lang tags on the pages for both apptamin.com and apptamin.ca. Certainly no need to use canonicals based on what you have explained.

José Medina

Helping entrepreneurs with their first steps.

Hi Sergey! Hope you're doing great! Let's review some key points , based in my experience working with Latin American Startups(that sometimes/often are in a similar position) and also from a Web Design Agency that i own in a niche market what i can tell you is: -The main issue from what you're telling is distrust, credibility, or skepticism and the best medicine against that is to show your work, there is no other way they're going to work with you , you're clients wants to feel secure about making the right choice , and the best way to do it is to show that you can solve their problems or fulfill their needs. -Customers will always want quality service, that you treat them right and that your product or service give them something unique, no matter where you're from, so you should always focus in those aspects. -If we all look to the origin of the startup ?, the ones as us that are in the "industry" , we may give a look to the origin , but it's rare that the general public is aware of that. So as long as you maintain great quality and service, the market will favor you. -About the forums, i think that you just landed the wrong people , opinion towards Easter Europe in changing in a good way, just to give you an example; we are all amazed with Estonia Digital Citizenship. Finally, you should just go straightforward and land some clients in the Western World, begin with a niche or something small , until you have the credibility and strength to land bigger clients. If you need some help with this last point, i will gladly help you with the strategy to land some clients in the western world in order to begin and grow your business there. Best, José M.

Lee von

Unique Insights, Creative Solutions

Always take into consideration what your customers want, even when building "what they really need", because it will give you insight into how best to implement it. On whether to "give them what they want", it comes down to what % of your customers want something. If 99% of your customers want something, it would probably be best to give it to them. If 5% of your customers want it, don't bother. If you're just reading posts to a "things I want" forum, then what you may be seeing is the opinion of a loud minority, which will make it look like 99% want something, when really only 2% do. To accurately assess the % you could actively send out an email poll to all your users asking which of several options they would most want (allow them to choose 1). Embed the poll in the email itself to make it as easy as possible to respond to. Also, if possible embed in the email a screenshot of what each new feature would look like, so that it will be easier for them to see your side of the story about why you think a feature would be "what they actually need". Just have your designer make the screenshots, you don't need to actually have them be programmed and functional. If you want to discuss this in relation to the unique details of the actual features you're thinking about implementing, let me know, best, Lee

Shahram Mehraban

Marketing and strategy for IoT

It really depends on what type of industrial application you are interested in since industrial is a very fragmented market with multiple verticals. Most big SI companies like TCS, Accenture, infosys, Wipro, have IoT practices these days and do both application and hardware development.

Scott Colenutt

Clarity Expert

Regardless of the industry/website type, use a service like usertesting.com to get some qualitative feedback. It often reveals some of the technical or user experience issues that you can become blind to having worked on the site for so long. On the day of launch, put some kind of prominent banner or note to users that highlights your technical support or customer service availability.

Ethar Alali

Lean Enterprises, Mathmo, Algo-Geek & Coder,

I think as others have said, that idea itself may not be quite right and you are looking to us to brainstorm. However, I do know someone who does exactly this, for free. He makes his money by facilitating the ability of others to think outside their proverbial boxes, using what at the core, is basically workshop facilitation. That's an easier sell than 'professional ear' as the market is kind of there already. You don't have to know much about the business to facilitate a workshop or coach per se, as you need to concentrate on the facilitation. Many people like me can't think and facilitate at the same time. :-D Especially if you're too close to the problem. So effectively you get called in ad hoc to facilitate workshops to allow all the firepower in the room to concentrate on the problem at hand. It doesn't mean you can't structure a session where you give advice at certain points or when asked. However, that risks exposure. You can always help by researching after the fact, where the team has found key questions they want answering. Write them on a post it and take them with you. If you become a millionaire off these ideas. I'll take 10% ;)

John Vianny

Internet Marketer since 2010

If what you mean is that there isn't the option to verify a phone number located in Nigeria is because Clickbank not accept people from Nigeria. BUT there's a trick. It's explained here: http://www.nairaland.com/3714080/free-affiliate-marketing-tutorial-class Anyway: did you consider the option to SELL your OWN PRODUCT and if you don't have these ones, buy some PLR and re-organized them? This will give you 100% of the cost, and, if you're newbie, be realistic: you won't find so many affiliates promoting you on clickbank

Scott Colenutt

Clarity Expert

If you are talking about online feedback through a website, I'd suggest Feefo or Hotjar. There are plenty of other solutions, but those are really easy to set up. You could also factor in customer feedback requests into any email marketing you are doing and this kind of thing can be automated through all the major email service providers.

Scott Colenutt

Clarity Expert

It sounds like you have plenty of skills to get started now. There's no need to keep re-training in different areas when you have experience to get started today. My suggestion would be to pick a niche and try and become the go-to guy in that particular niche. Let's say, for example, you are interested in men's fashion. You have experience in creating Wordpress ecommerce sites. You could call up maybe 10-15 of the local businesses in that niche in your local city/state and offer to make their website and get them in on a set-up fee and then a monthly maintenance retainer. This approach would be lower stress (because it's something you're interested in) and also because you could create a methodical framework that you could apply to other businesses in that niche. That's just one idea. Second idea - create a course on WooCommerce development and put it on Udemy (or Coursera etc). Note down 10 of the biggest obstacles you've had to overcome when building sites for friends and family and then note down 10 of the most important considerations people should consider before people get started. Now you've got 20 video lessons for your course. Charge for the course on Udemy or use it as a marketing tool to get more b2b development work. Idea 3: Go make money on freelancer.com, peopleperhour etc. Perhaps you've tried this already? Skills like yours are in demand on those platforms. Idea 4: Take the things I noted in the second idea above, and turn it into a handbook. Sell that book via Amazon. Idea 5: Go on Tweetdeck. Create a column that searches for people who are using keywords like "Wordpress woocommerce issue" "Wordpress woocommerce help" "WordPress woocommerce problem". Give them your clairty.fm link and tell them you'd be happy to have 5 minute discussion to see if you could help them resolve their problem. Idea 6: Find 10 major theme development companies. Sign up to their help or support forums. Do a similar thing to what's noted above on Twitter and offer to have a quick call via clarity.fm to see if you could help. Idea 7: Go down the route of finding existing Wordpress/Woocommerce blogs. Write posts for them about specific WooCommerce issues, problem solving or project management tips. Do this with the aim of improving your inbound consulting gigs. Idea 8: Do the exact opposite of whatever those friends are telling you. Idea 9: With your skills you could easily start a dropshipping company. I won't go into all the details here but just start looking at sites like Clickbank or Product Hunt to get a feel for something you're interested in. Build your site and start dropshipping products. https://www.woothemes.com/2015/06/dropshipping-beginners-guide/ Wordpress consulting alone, yeah it's probably quite competitive, but that doesn't mean there aren't plenty of opportunities for revenue. I think you will be even more motivated, successful and less stressed if you pick a niche industry, product or service to focus on. Enjoy it!

Shaun Nestor

Content Marketing Advisor & Agency Consultant

"What type of car should I buy?" As you can imagine, the answer to this question is highly dependent upon a number of factors. Similarly, you're asking some very specific questions. I anticipate that a number of experts here would love to help you with answering with specific questions -- but those answers are highly dependent upon your unique needs. That said, for many experts, this type of consulting is their livelihood and should be compensated. The advice you will get for free is likely to be very general and may not suit the specific needs and targets of your company. In general, your roadmap will concurrently address your funding, customer acquisition, development, and growth opportunities. It is best to have "poor, good, better, best" targets and contingencies in each of these categories. Lastly, your metrics and KPIs are uniquely dependent upon the objectives of your business. For example, a well-funded operation has very different KPIs and metrics than a boot-strapped enterprise. One is not better than the other, but the characteristics of the operation dictate these types of measurables. I, along with many others on this forum, would be happy to discuss specifics with you. All you need to do is book an appointment for a call. All the best, -Shaun

Scott Colenutt

Clarity Expert

I am not sure it matters these days but perhaps... Account Director Development Director I have just finished watching Mad Men, so perhaps that's why the "Director" thing is so prominent in my mind.

Shaun Nestor

Content Marketing Advisor & Agency Consultant

Yes. https://docs.woothemes.com/document/configuring-woocommerce-settings/

Brian Samson

Head of Recruiting - 3 successful startup exits

You can still do business in CA regardless of where you incorporate. You'll still need to pay taxes in CA, but the benefit Nevada provides (like Delaware) is pro-employer legal language and well defined laws. The other benefit is if you take financing later from an investor, they will appreciate that the company is established in NV or DE.

Padraic Ryan

Professional E-Commerce Designer/Developer

Setting up a proper accounting system should be your #1 priority. There are many services such as Webgility that will sync your inventory with Quickbooks, Xero, etc and all of your sales channels (ebay, ecommerce, etsy, etc).

Lee von

Unique Insights, Creative Solutions

From your google play page it's currently hard to understand how your app works. It seems that users upload photos of their clothes,... and then what. It's not clear at all that it does what you say it does in the description (i.e. tell you how to combine the clothes you have well). Does the app tell them to buy new clothes? There's a screenshot with a $ price section, so it's all pretty confusing. Also, you're targeting men. Depending on what your app actually does, it might be a better idea to target women, since women in general care more about fashion than men. Once your app works well for its intended purpose, and is presented properly on the app stores, you'll want to get it covered more by the media and have it be used and publicized by influential people. There are several distinct routes I'd recommend taking for that. If you'd like to discuss next steps in more detail I'd be happy to help, best, Lee

Search Engine Optimization (SEO)

What is cross linking in seo?

4

Answers

Vikas Mantute

Scale cloud platform and application growth

Cross linking refers to the process of linking between two websites. Whether or not they are owned by the same person, cross linking is the process on which the internet is built. It allows users to reference sites with content similar to that which they are already viewing, and may be of further interest to them.

Nicky Pink

Master Brand Coach, WordPress Designer/Developer

Hi. Are you asking about the aesthetic (look, feel) of the theme or the functionality of it? There are a couple of themes I use that would work well aesthetically - X theme or Divi would both work well. The functionality, however, would most likely involve custom coded post types. You would need to find a developer to accomplish that. Good luck!

Vikas Mantute

Scale cloud platform and application growth

product developer position is the really sensitive task to perform in real time industry. You are creating a product that needs to full fill the requirements of end user which is essential and useful for them. Now in 60 days > Your learn about the product strategy what is the essential need of end user > Your product must be with engagement facility and user friendly > Product security > Product delivery > Support

Padraic Ryan

Professional E-Commerce Designer/Developer

There are hundreds of services that will do this for you. The ones overseas are quite inexpensive. If you are more of a DIY person, there are countless guides online - Google is your friend :)

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