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Who can help me with organizing an event in the sphere of celebrity endorsement?

2

Answers

Shaun Nestor

Content Marketing Advisor & Agency Consultant

A quick search of the experts already here on Clarity result in the following. https://clarity.fm/search/celebrity%20endorsement Reach out to them.

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Lee von

Unique Insights, Creative Solutions

I'd be happy to help, depending on what you need help with. I advise early stage hardware startups on rapid prototyping, market testing, etc. I've both founded my own hardware startup (which has gone on to raise over $10 MM), and designed and built hardware prototypes for other startups. If you'd like to schedule a call, feel free to send a Dropbox link to related materials beforehand so I can go over them, best, Lee

James Scott

Customer Success Growth Expert

Hi! Congratulations on your impending US expansion! I'd love to provide a perspective if I may. I'm a UK citizen, SaaS expert, now living in the Bay Area. I'm also a member of the UK Government's new GBx initiative which is specifically designed to help provide support to UK companies expanding into the US market. There are various ways you can progress and I'd urge you to consider a few options, as well as the specific one you've asked about. I've worked with and for a number of companies that have either expanded from the UK to the US or the US to the UK and have seen it go wrong as many times as it has gone right. I'd love to share some of my learnings and help you plot a path that has the best chances of success. Please feel free to reach out if you'd like to discuss further.

Hi, My name is Erik Hanley and I'm a Call Center Expert and Senior Analyst Programmer with more that 15 years of experience. If you need help to set up a call center/PBX phone app, you need to evaluate your needs and budget and then look for the telecom providers. Using VOIP providers Vs traditionnal phone lines will impact the cost and phone line qualities. If you need help to set up your telecoms for your small business/start up, i'm the good person to help you. I will be happy to help you on a call. Regards, Erik

Lee von

Unique Insights, Creative Solutions

I'd be happy to help, I've advised many early stage startups on their pitch decks. Feel free to send a Dropbox link to your pitch deck so that I can go through it beforehand, best, Lee

Rahul Ghosh

Digital Marketing Expert

I am from Toronto as well and you can receive money and work remotely for which you have to pay taxes. However in order to go and work there you need a work visa. H1B - H2B etc.

Lee von

Unique Insights, Creative Solutions

Simplest answer to your questions of why people aren't scheduling follow up calls later is because it takes time to implement new ideas, and by the time they have implemented them, they've either A) forgotten about their call with you. They've probably talked with many other people since then, helping to further refine the idea, etc. B) they may have now moved into a phase that they don't think you can help with (i.e. they have new problems now, and there's no reason to waste money just to update you on the resolution of a past problem) C) they're just shy In all cases, the best solution is to just reach out to your previous callers maybe a month or two after your call. Send them a Clarity message and ask how the ideas you talked about worked, and where they are now, and whether they have any new problems that you might be able to help out with. best of luck, Lee

Shaun Nestor

Content Marketing Advisor & Agency Consultant

A few ideas: - Copywriting for their blog - Email marketing - PPC Ad creative - Basic accounting / invoicing - PowerPoint / Keynote creation - Social media scheduling - Email / social media customer service - Outreach - Guest blogging / writing - LinkedIn networking Using your chef example, think of the thing your idea "chef" bogs themselves down with each day. All the best, -Shaun

Joseph Peterson

Names, Domains, Sentences and Strategies

"What's the best way to interest busy consultants ... ?" As a busy consultant myself, I can say that you missed an opportunity right here. I read your question from start to finish, but it told me NOTHING about what you offer. By the end of the paragraph, all I know is that you're trying to sell some sort of "managed service" with "custom solutions" for $10,000. Really, you couldn't be more vague. And there's nothing here to entice a customer. Maybe I'm not your target customer. Still, inasmuch as you're asking for advice, your "elevator pitch" ought to explain what it is that you do. What exactly are you trying to sell / offer? Whether the service is attractive to potential customers or not I can't say. However, it's clear that your pitch needs a LOT of work. An elevator pitch isn't just for potential customers or investors. You need a simple way of introducing / explaining yourself, regardless of the audience. That's something I can help you with, if you're interested.

Shaun Nestor

Content Marketing Advisor & Agency Consultant

Perhaps I am not understanding your phrase or what you're looking for. A simple formula would be 10 years divided by 120 (to get the fee per month). To keep all things equal, this number is now your monthly subscription fee. Feel free to drop me a note if there is something we can clarify. All the best, -Shaun

Shaun Nestor

Content Marketing Advisor & Agency Consultant

There are a number of factors that could be attributing to not having much success. Most likely, it is your messaging. Are you framing everything you say around how your product/service solves the problem your ideal client is facing? For example, if they are banging their head against the wall trying to coordinate the logistics of moving the team and equipment from venue to venue, does your product solve that problem for them? Once this messaging is dialed in, I suspect your email response rate will improve, your LinkedIn messages will improve, and your phone call confidence will improve. If you are just "selling" your product, you will have little to no success regardless of who you talk to or the platform on which you contact them. Think about how you would like to be talked to if you were them. A cold, out of the blue message from an unknown person is likely to end up in the spam or trash folder. Instead, focus on how you can deliver value FIRST, then interest them in a long-term solution with your product. I'd be happy to talk to you more in detail about this and give exact steps once I know more about you and your product. Schedule a call and we can get started. All the best, -Shaun

Sevan B.

20+ years in web development, design & business

My response is heavily biased towards web applications, and in-browser bug reporting, though some tools may allow native iOS and Android implementations, as well. The answer depends on on the type of audience that needs to report bugs: private and targeted (developers, employees, etc.) or public and open (all website visitors). Private group typically have some level of vested interest in reporting bugs, and may have higher tolerance for user experience (UX) issues associated with the bug capturing process; public groups, however, need much more streamlined tools and less hurdles in order to encourage bug reporting. FOR PRIVATE GROUPS, the top two tools that we have used, may be a bit too complex for public groups, though they can integrate with more user-friendly tools. Both of them also allow annotations on the screenshots that they take. https://getmarker.io/pricing MARKER starting at about $25 per month is the cheaper of the two. It integrates with some tools such as Trello, Jira, GitHub and Slack, and they have plans for integration with HipChat, which may make it more user-friendly for the public group. https://usersnap.com/pricing USERSNAP starting at about $80 per month is more expensive, but has more features and certainly more integrations out of the box. FOR USE WITH PUBLIC GROUPS, I recommend using a chat service, with built-in screenshot capturing, since those generally seem more user-friendly, and have less complexity in the capturing phase, and have an established use pattern. Of course, some of these make great tools even for more private audience groups, as they can be limited to such groups easily using some basic server-side coding. https://doorbell.io/pricing DOORBELL.IO that has a free plan, supports screenshots. and is one that we have not used, but seems simple, very promising, quite open. It is also highly malleable due to having an API for integrating it into your own widgets, and supporting "web hooks" which may be used to post content from it to any web address. https://www.olark.com/pricing OLARK that also has a free plan, is one that we have used extensively, since it has a co-browsing feature. Once initiated by the chat operator and accepted by the visitor, it provides a live feed into the visitor's browser. NOTE: We have been an Olark partner for a while now, though I am writing without bias, and have NOT included our referral link in this response.

David C

I help you buy, sell, plan, value a business

You're confusing partnerships and corporations. If someone owns 10% of a corporation they are simply a shareholder. Many people create corporations and refer to themselves and other founding shareholders as 'partners.' This may be the source of the confusion. A partnership (general or limited) is a different kind of business legal structure. What you may also be thinking of is a directorship. The investor may or may not want to be a director. This would give them a seat at the table for Board of Directors meetings. In certain states and provinces, directorships lead to some types of personal liabilities. If they want to be a director, you should make sure they get advice on what they may be exposing themselves to. Cheers. David Barnett

Rui Delgado

Entrepreneurship / Online Marketing / E-Commerce

Normally, investors want startups to either exit or go public. They're not exactly interested in making some small return before. They want to make at least 10x the amount they invested, that's why it's worth it for them, even with the risk of losing the capital (and that's what happens to a considerable number of investments they do).

Nick Custenborder

Clarity Expert

Book arbitrage can be a great way to make extra income with Amazon FBA but it's not for everybody. While I don't have specific experience with the program you posted, I looked at the web page to see what they are all about. First, the link opened 10 identical browser tabs which is pretty suspect and feels spammy. Their program is specifically geared to finding cheap books on Amazon that have few or no FBA sellers. You buy the books and relist them as an FBA seller at a higher price then pocket the difference. I don't have any experience with this type of arbitrage so I can't say if it's a profitable method. If you're just starting out, I would go to places like library book sales and Goodwill to find cheap books. There is a big movement right now for college students to find alternative sources for textbooks since they can be extremely expensive. This is an excellent opportunity to find cheap textbooks locally and sell them on Amazon. You make money and the buyer saves money vs. buying from a bookstore. If you're considering buying this program, I would strongly recommend doing more research as there is a wealth of free information out there on book arbitrage.

John F.

Authentically Interested in Digital Marketing

Have you considered utilizing a tool like Webinar Jam? You can pre-record your webinars, turn them into evergreen webinars and set the entire system up to provide specific dates and times for the recording, including a, "Your in luck, our next one starts in 15 minutes!" option or something like it. Three weeks is a long time to wait when we are a society that want instant gratification so offering something like this may be a key for more frequency. Also, if you have a way to monitor the open rate of those five reminders, I'd encourage you to look at that statistic. Even though your current schedule is three weeks out, five reminders seem a little high and I'm thinking you'll see that the two out of the five e-mails don't even get looked at. Other suggestions would be to look closely at your webinar title, the length of the webinar and even the hook you are pitching to encourage people to watch. You want to give off a high perceived value to entice registration and attendance.

D. Mathew

Tax Attorney

Not a canadian lawyer. You should go find a lawyer that knows these things, doesn't mean you can't keep your old one ut if he doesn't know then you need to seek out a specialist that does for that specific matter.

John F.

Authentically Interested in Digital Marketing

I'm reading a book called, "Disciplined Entrepreneurship: 24 Steps to a Successful Startup" written by Bill Aulet. The 24 steps are broken down into six categories: 1: Who is your customer? 2: What can you do for your customer? 3: How does your customer acquire your product? 4: How do you make money off your product? 5: How do you design and build your product? 6: How do you scale your business Your technically asking a good number of questions and I'm thinking this book might be a good starting point for you.

Jason Kanigan

Business Strategist & Conversion Expert

No one can give you a legitimate answer to this question. First, while you have pre-qualified your leads somewhat they are not qualified yet. You and I have no idea whether they still need services like what you offer, or are open to talking about another supplier if they are. Second, not all prospects are a fit on personality. You are not going to get along with everyone, and you do not want everyone as a customer. Not wanting "to lose out on any single" prospect is a dangerous and frankly impossible mindset. Again, some people will be "Clients From Hell" and you do not want them in your business. And as above, you are simply not going to get "everyone" as your customer. So every time you do not, you are going to view that as "failure", which is disempowering and incorrect. Third, the message of your offer and how well or poorly it matches up with that target market will determine who even talks to you. So there are many factors here outside the scope of this answer, such as who writes the copy, how good the pain points are and the level they resonate with the target market, the media/distribution channel you use to reach them, and so on. Now if I was in your shoes, I would qualify further and then test. You can certainly estimate what you want as an outcome. However, you will probably get it wrong at least the first time and probably the first several (most of us do, and anyone telling you otherwise is a liar. The best copywriters in the world only succeed sometimes. The rest of the time their efforts fizzle...and the smart learn from that feedback and adjust.) So say out of these 5000 leads you qualify further for size and another pain point or two in your copy. Maybe you have a great call to action that separates the wheat from the chaff and gets engagement. You estimate--because that is all you can do at this point; you don't have any data to plan with, but as time goes on you'll collect some and be able to plan with increasing accuracy--30% will do the action...take a survey...sign up to watch a video...request a white paper. Now you're down to 1,667 better-qualified prospects. If you get 10% of these to buy, you'd be doing well and that's 167 sales. This kind of estimating immediately shows you two things: 1 > Does this level of funnel flow support your money needs? Is 167 X $sale price$ = enough revenue for the period? 2 > Is this a sufficient activity level? The most common thing people discover on a coaching call with me is that they do not have enough leads going into their funnel to generate the revenue they need out the other end. They're flying by the seat of their pants and hoping. Then you run the test and see what happens. Your feedback tells you how pre-qualified your traffic source really was, and how good or bad your conversion tool is. Compare Planned to Actual results, hone in on where you can get your greatest bang for your buck, and adjust. Let me share a secret with you: it's usually the Traffic source. You can work on Conversion until you're blue in the face, but if Traffic is poor quality, you're only going to develop a trickle of sales no matter what you do. But a moderate change in Traffic quality can have a huge impact on Conversion, no matter how poor your conversion tool may be. I've given you indicators to look at here and concepts to think about. But again, no one can tell you truthfully what kind of response you'll get from your list. You have to estimate, test, and adjust.

Hi, My name is Erik and I'm a Senior Analyst-Programmer with more than 15 years of experience combined with 6 years of being a Sales Call Center expert. It does depends on specific factors. Some of them are: Cost of application, quality of the game, is it a unique game, is there geographical limitations, how agressive is your ads campaigns, etc. The average cost to users acquisition is variable depending on the product sold. Some applications/games cost almost nothing to market (like Pokemon Go!) and others that has more challenges. If you want to discuss on a call about ways increasing your users (and revenues if it applies) and how to do efficient marketing for your game, don't hesitate to schedule a call with me. Regards, Erik

Larry Cornett

Career and Business advisor, Tech startup founder

Lyft was founded in 2012. They operate in 200+ cities in the U.S. cities. They've raised more than $2B and they're valued at $5.5B. Udacity was founded in 2011 and is valued at over $1B. Vox Media was also founded in 2011 and is also valued at over $1B. Uptake was founded in 2014 and is valued at $1.1B. Oscar was founded in 2013 and is valued at $1.7B.

Humberto Valle

Get Advice On Growing Your Real Estate Business

yes, if you have an LLC you probably already have to file quarterly or as per your state's regulations. Regardless of the frequency even if you are making zero sales, zero expenses, etc. you need to report them as the files are due.

Samuel Korfmacher

Clarity Expert

I have been involved in several multimillion B2B businesses that relied on leads to make sales. The solution is simple, but hard at the same time: you should do this inhouse. Nobody knows your business better than you do. You understand your USPs and the added value that your services can bring to your customers. You basically need to cold-call potential customers but rather than selling your services, ask them what challenges they face in regards to the services you offer. That way, you don't get a "sales call", but have a conversation that the potential customer actually finds interesting. During the conversation you might mention that you can help them address several of the issues they are facing, and can convince them of the added value that you have for them. Selling is easy if you understand that you have to offer a solution to your customers problems rather than just trying to push your product. In order to find contacts you can use the company's website, LinkedIn or Google to find the names of the persons that you could contact. Cold-calling is still the most effective method in getting sales, especially since you only need a couple of new sales a month, so you should really focus on that! If you want to talk in more detail about how to best approach your prospects, conversation tactics etc., don't hesitate to give me a call.

Edmund John

Emerging Markets Entrepreneur & Investor

This is not tax or legal advice. Two things stand out - usually people leave it up to the investors to ask for preference shares and also I see a lot of family members in that cap table. He could pool them into one entity to make the structure less complex IMO. You'll want to make sure typical protections are in place but the structure of the company (anti-dilution protections). Furthermore I didn't hear you mention vesting? You'll want to pay attention to how the sale is done (making sure the assets are acquired by the DE C-Corp but short of that, you have a board seat and over a 3rd of the company. Him being at 35% as opposed to 38% will make little difference unless there is something specific in the shareholders agreement I'm missing. They can probably remove you from the board in shareholders quorum but they cannot take your shares, if your shares are vested.

Shem Szot

Digital Marketing/eCommerce/Sales Advisor.

Consider service providers which work in specific employee sub-segments. For example, create a relationship with service providers servicing the aboriginal segment. This is just an example, but you can work with service providers who hire people with certain disabilities, etc.. Service providers are always looking to staff at entry level positions.

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